
Simply Pure
Superdrug Simply Pure Hydrating Serum
41%
Medium match
Low irritancy
5/20
key actives shared
2/2
heroes shared
23%
of the original's ingredients
Why it's a dupe
- Both are serums.
- Same hero ingredients:UreaCeramide np
- Both contain:Sodium pcaSodium hyaluronateGlycerin
- Both contain AHAs and ceramides.
- Both work for:MoisturizingAnti-aging
- The original also hasKnotgrass extractCamellia sinensis leaf extractJojoba oil
- Unlike the original, it hasCeramide apCeramide eopPhytosphingosine


















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