Works for:
based on ingredients and %- Moisturizing
- Anti-aging
Can it cause trouble?
- Irritation risk: low
- Comedogenic risk ingredients: 0
Key actives
Works for
Moisturizing
What does the product description say?
Superdrug Simply Pure Hydrating Serum
Source: From product name
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
allantoin, glycerin.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, cholesterol.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: ceramide ap, ceramide eop, ceramide np, phytosphingosine, urea
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
An emollient that is naturally found in skin
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
Naturally present in skin and helps to attract water to its upper layer
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
A type of lipid that is naturally present in skin. It might help in repairing skin barrier function and has anti-bacterial effect
An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
Used to preserve products, dissolve other ingredients and create a nice product texture
Helps attract water to the upper layer of the skin and improves the product texture
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
Anti-aging
This product contains serine. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.
An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
How honest is this product?
| Promise | Can it deliver? |
|---|---|
| Moisturizing |
Total Promises Fulfilled score: 100/100.
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Potential irritants
Comedogenic ingredients
No comedogenic ingredients detected
User reviews (1)
Averages from community submissions.
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| Product | Similarity | Price | Irritancy |
|---|---|---|---|
 Simply Pure Superdrug Simply Pure Hydrating Serum | Current | $3.49 | |
 Skin first Hyaluronic acid + ceramide booster | 56% | $28.00 | |
 Paula's choice Hyaluronic Acid Booster | 54% | $36.00 |
Key Actives
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
A type of lipid that is naturally present in skin. It might help in repairing skin barrier function and has anti-bacterial effect
An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
An emollient that is naturally found in skin
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Naturally present in skin and helps to attract water to its upper layer
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
Potential irritants
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
Used to preserve products, dissolve other ingredients and create a nice product texture
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
Comedogenic ingredients
We couldn't find any comedogenic ingredients in this product
All ingredients
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
Naturally present in skin and helps to attract water to its upper layer
Used to preserve products, dissolve other ingredients and create a nice product texture
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
Helps attract water to the upper layer of the skin and improves the product texture
Used to stabilize mixtures of oil and water, and create thicker, gel-like product textures
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
A type of lipid that is naturally present in skin. It might help in repairing skin barrier function and has anti-bacterial effect
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
A preservative. It helps prevent bacterial growth in cosmetic products
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
Ingredient list view
Water, Caprylic/capric triglyceride, Glycereth-26, Polysorbate 60, Glycerin, Propylene glycol, Boswellia serrata gum, Dipropylene glycol, Allantoin, Sodium pca, Pentylene glycol, Sodium lactate, Lactic acid, Serine, Urea, Sorbitol, Sodium chloride, Sodium hyaluronate, Sodium lauroyl lactylate, Ceramide np, Ceramide ap, Ceramide eop, Phytosphingosine, Cholesterol, Carbomer, Xanthan gum, Phenoxyethanol, Ethylhexylglycerin, Sodium hydroxide, Acrylates/c10-30 alkyl acrylate crosspolymer, Disodium edta
- Safety Assessment of Glycerin Ethoxylates as Used in Cosmetics
- Glycerol and the skin: holistic approach to its origin and functions
- Surfactants and experimental irritant contact dermatitis
- Propylene Glycol
- Skin-sensitizing and irritant properties of propylene glycol
- Profile of wound healing process induced by allantoin
- Epidermal and dermal effects of topical lactic acid
- Dual Effects of Alpha-Hydroxy Acids on the Skin
- Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
- Topical urea in skincare: A review
- Hyaluronic acid: A key molecule in skin aging
- Hyaluronan (Hyaluronic Acid): a natural moisturizer for skin care
- Skin hydration is significantly increased by a cream formulated to mimic the skin’s own natural moisturizing systems
- Topically Applied Ceramides Interact with the Stratum Corneum Lipid Matrix in Compromised Ex Vivo Skin
- Topical emulsions containing ceramides: Effects on the skin barrier function and anti‐inflammatory properties