About Us

WIMJ is a community where we help each other get better skin. We are on a quest to find products, treatments and routines that actually work. We want to buy skincare that helps our skin and solves our skin concerns, and not just smells nice.

We have an AI-helper in the community - it is the WIMJ algorithm (we call it Wimjee). As of now, Wimjee knows more than 40 000 skincare products in detail. Wimjee can recognize product claims, and assess how likely the product is to deliver on them. Wimjee bases her assessment on the formulation details declared by the product. Wimjee can also estimate the chances that a product will irritate your skin.

Wimjee itself does not have a skin though. This is why we rely on each other to share our experiences with skincare in this community. We ask and answer each other's questions, discuss skincare routines and share reviews. We also have the support of an amazing dermatologist - Dr. Sandy Skotnicki - to help navigate the most difficult topics.

You might be wondering: what is in for the team that builds and maintains this website? It's simple - we want to build the best place online for people to get help with any cosmetic skin concerns. Like Google for skincare, only with a heart and dermatological expertise. We would like to be able to earn a living while doing this, but for now this project is bootstrapped and we are not covering our costs. If you have an idea about how we can make this project sustainable without compromising our mission, please shoot us a message at [email protected]

Meet the Team

Maria Semykoz

Maria Semykoz

Co-founder, algorithm design

[email protected]

“It took me over 16 years of trial and error to get to my good skin days. Teenage acne, hormonal breakouts, irritant reactions, dry skin - I had it all. Reading medical journals, dermatology blogs and building nerdy spreadsheets with skincare ingredients helped my skin. It also cost me a lot of time and money. My motivation for starting WIMJ is to make effective evidence-based skincare accessible to everyone. Everyone deserves to feel confident in their skin.”

Stefan Hesse

Stefan Hesse

Co-founder, technology

[email protected]

“Skincare industry is full of BS. I am on a mission to help people cut through it. Feeling good about our skin is important to both men and women, and good affordable skincare is out there. It is just buried under tons of junk products. I’ll use all the machine learning it takes to help people find stuff that works ;)”

Dr. Sandy Skotnicki

Dr. Sandy Skotnicki

Practicing dermatologist, founding director of the Bay Dermatology Centre, assistant professor at the University of Toronto, author of Beyond Soap

[email protected]