About Us

Here you are, entering your local Sephora. You spend an unreasonable amount on the skin product with the prettiest packaging that promises to get rid of your acne in a heartbeat. Two weeks later, your skin hasn’t changed.

Don’t worry, we’ve all been there, and it doesn’t have to be this way.

You are not alone.

The science around skincare is more advanced than ever. And with WIMJ, you don’t need a PhD to use it.

We’ve brought together experts in dermatology, AI, and science communication to create a tool you can use to cut through the industry’s marketing BS. Make use of it today. Say hello to good skin days.

Meet the Team

Maria Semykoz

Co-founder, algorithm design

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“It took me over 16 years of trial and error to get to my good skin days. Teenage acne, hormonal breakouts, irritant reactions, dry skin - I had it all. Reading medical journals, dermatology blogs and building nerdy spreadsheets with skincare ingredients helped my skin. It also cost me a lot of time and money. My motivation for starting WIMJ is to make effective evidence-based skincare accessible to everyone. Everyone deserves to feel confident in their skin.”

Maria Semykoz
Stefan Hesse

Stefan Hesse

Co-founder, technology

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“Skincare industry is full of BS. I am on a mission to help people cut through it. Feeling good about our skin is important to both men and women, and good affordable skincare is out there. It is just buried under tons of junk products. I’ll use all the machine learning it takes to help people find stuff that works ;)”

Chloé Hardy

Science communicator

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“I grew up being force-fed biased skincare tips from social media. Skincare minimalism has radically changed my skin, and I hope to pair my medical background and creative experience to spread this philosophy to others.”

Chloé Hardy
Dr. Sandy Skotnicki

Dr. Sandy Skotnicki

Practicing dermatologist, founding director of the Bay Dermatology Centre, assistant professor at the University of Toronto, author of Beyond Soap

[email protected]

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