WIMJ Skin Guide

Escape the beauty industry hype. Take care of your skin based on evidence and science.

Start Here: Pick Your Goal

Not sure where to begin? Choose a skin goal below for a guided path with routines, key ingredients, and curated reading.

Latest Articles

MoisturizingNov 13, 2023

Winter Skin Care: Navigating the Chilly Season with Healthy Skin

Let's dive into understanding winter skin and how to best care for it.

Industry LaundryJul 12, 2023

When Buying Skincare, What Are You Really Paying For?

Ever wondered what's behind the price tag of your skincare product? Are you just forking out for fancy ingredients and chic packaging? The reality may surprise you. Let's break it down and see where your money really goes.

Skincare BasicsJun 21, 2023

The Dark Side of Lightweight Sunscreens

Do lightweight sunscreens provide enough sun protection? Lightweight sunscreen formulas have a higher risk of not providing the sun protection they promise. Learn more in this article.

Anti-Aging

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Anti-AgingMay 26, 2023

Can You Use Retinoids for Rosacea-Prone Skin?

If you've been grappling with the frustrating skin condition called rosacea, you may have been advised to steer clear of retinoids. This advice typically stems from concerns that retinoids can further irritate your already inflamed skin. But here's something that may surprise you: retinoids, in fact

Anti-AgingMay 22, 2023

Can Topical Skincare Improve Skin Elasticity?

Discover the truth about skin elasticity and the effectiveness of topical skincare treatments. Learn about the key components that give our skin its elasticity, why skincare can help to an extent, and the best strategies to protect your skin's natural firmness

Anti-AgingMay 22, 2023

Do Collagen Supplements Work for Skin?

In recent years, collagen supplements have gained popularity for reducing signs of skin aging and improving skin health. But do they actually work? In this post, we will discuss the evidence from randomized, double-blind, and controlled trials that have evaluated oral supplementation with hydrolyzed

Acne & Clogged Pores

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Acne & PoresMay 10, 2023

Can Supplements Cause Acne?

# Can Supplements Cause Acne? While hormonal imbalances, genetics, and poor skincare habits are well-known causes of acne, did you know that some medications and supplements can also cause acne break...

Acne & PoresMay 10, 2023

Food and Acne: What the Latest Research Shows

Can food you eat make your acne worse? Yes, according to recent studies, what we eat can make us more or less likely to have acne.

Acne & PoresMay 10, 2023

What Is a Good Routine For Skin Prone to Acne and Clogged Pores?

Acne is a complicated skin condition, but understanding its causes and developing an effective skincare routine can make a big difference. In this article, we'll dive into the science behind acne and explore practical tips to help you regulate your skin sebum, reduce inflammation, and control the gr

Even Skin Tone

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Even Skin ToneJun 6, 2023

Azelaic Acid: How It Works and Why You Might Need It In Your Skincare

Azelaic acid may not be the most hyped skincare ingredient, but, frankly speaking, it deserves way more recognition. Despite its underappreciated status, azelaic acid boasts a myriad of evidence-backed benefits, including combating acne, mitigating rosacea, addressing hyperpigmentation, and fighting

Even Skin ToneMay 31, 2023

Thiamidol

Dive into our comprehensive guide to thiamidol, an effective tyrosinase inhibitor with impressive results against hyperpigmentation. Explore its science, evidence, and how to incorporate it into your skincare routine.

Even Skin ToneMay 17, 2023

Products for Melanated Skin: An Essential Guide to Choosing the Right Skincare

You can choose better care products for melanin-rich skin if you understand your skin tone needs better. If you have melanated skin - or, in other words, a naturally dark skin tone - it's essential to have a more gentle skincare approach and a stronger focus on avoiding skin trauma, irritation, and

Sensitivity

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SensitivityJun 2, 2023

Why Has My Skin Become Sensitive All of a Sudden?

Have you recently noticed your skin turning into a battleground of reactions? Is your once-placid complexion now flaring up at your go-to beauty products? You're not alone. Suddenly sensitive skin can perplex anyone. Here's a breakdown of why it might be happening and what you can do about it.

SensitivityMay 24, 2023

What Does Sensitive Skin Mean and How to Help It?

Discover what sensitive skin truly means. We break down the causes, symptoms, and potential triggers of sensitive skin, and share simple steps to manage and reduce skin sensitivity effectively.

Skincare Basics

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Skincare BasicsJun 21, 2023

The Dark Side of Lightweight Sunscreens

Do lightweight sunscreens provide enough sun protection? Lightweight sunscreen formulas have a higher risk of not providing the sun protection they promise. Learn more in this article.

Skincare BasicsMay 19, 2023

Do You Really Need Custom-Made Skincare?

Custom-made skincare products have become a talking point recently. But are they an essential innovation in skincare or simply a captivating marketing gimmick? This blog post delves into whether personalized skincare truly offers advanced scientific solutions tailored to our unique needs or is it lu

Skincare BasicsMay 19, 2023

Is Skincare A Scam?

# Is Skincare a Scam? "Is skincare a scam?", you might wonder after spending $$$ on products that don't work. Or better put, "does the beauty industry turn skincare into a scam?". In many ways, yes -...

Ingredients

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IngredientsJun 2, 2023

Does Bakuchiol Help With Acne?

Discover how Bakuchiol, a plant alternative to retinol, can help combat acne. Dive into the latest research findings, learn the effective concentration and application tips, and uncover why Bakuchiol might be your new go-to for clear, happy skin.

IngredientsJun 2, 2023

Sunflower Seed Oil: The Top Face Oil For Skin Barrier

Struggling to decide which face oil to choose? Sunflower seed oil might not be the most glamorous or exotic of skincare oils, but it could actually be the best for your skin.

IngredientsJun 1, 2023

CBD Skincare Benefits and Unknowns

Discover the impressive potential of CBD in skincare and learn about the risks. Our evidence-based exploration covers the CBD potential for treating acne, eczema, psoriasis and combating inflammation.

Moisturizing

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MoisturizingNov 13, 2023

Winter Skin Care: Navigating the Chilly Season with Healthy Skin

Let's dive into understanding winter skin and how to best care for it.

MoisturizingMay 17, 2023

How to Choose A Good Moisturizer?

Choosing the right moisturizer for your skin can be a daunting task. The market is awash with countless products, each promising to hydrate, protect, and nourish your skin. So, how do you make an informed choice? Let's break down the evidence behind effects of moisturizers, debunk marketing myths, a

MoisturizingMay 17, 2023

The Ultimate Guide to Skin Cleansing

Daily skin cleansing is an essential part of skincare, but do we truly understand why we cleanse our skin and how it works? How often should we wash our skin? Let's dive deep into the world of skin cleansing and clarify the typically overlooked basics.

Industry Analysis

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Industry LaundryJul 12, 2023

When Buying Skincare, What Are You Really Paying For?

Ever wondered what's behind the price tag of your skincare product? Are you just forking out for fancy ingredients and chic packaging? The reality may surprise you. Let's break it down and see where your money really goes.

WIMJ System

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WIMJ SystemMay 4, 2023

WIMJ Skincare System

5 simple principles for real results