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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Enriched with Vitamin B3 (niacinamide), this moisturizing must-have works to visibly plump and reduce the appearance of fine lines and wrinkles to give the skin a supple, dewy, and more youthful appearance."
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"Ultra B2 Hydrating Serum"
From product name
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, sodium hyaluronate.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide, panthenol, urea

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
does not meet threshold
See a mistake?
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
does not meet threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
4.7% - 7.1%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
3.6% - 5.4%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
2.7% - 4%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
2% - 3%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.1% - 0.45%
Naturally present in skin and helps to attract water to its upper layer
1.1% - 1.6%
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
0.85% - 1.25%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.55% - 1.25%
0.35% - 0.8%
A sugar that attracts water to the upper layer of the skin
0.15% - 0.55%
Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)
0.1% - 0.35%
A preservative
0.05% - 0.25%
A preservative
0.05% - 0.2%

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Emma S - Treatment Niacinamide Formula
Radiant Glow Botanical - Advanced Acne Serum
Skinfood - Black Sugar Perfect First Serum The Essential [Special Edition]
Revolution Beauty - Revolution Skincare 10% Glycolic Acid Glow Serum
BFF - Balancing Serum
Botanical Lab - Aloe Vera Blemish Serum
skintific - 2% SALICYLIC ACID ANTI ACNE SERUM
Versed Skin - Just Breathe Clarifying Serum
Price
WIMJ similarity score
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources