
Simply Pure
Superdrug Simply Pure Hydrating Serum
51%
Medium match
Low irritancy
6/9
key actives shared
3/3
heroes shared
30%
of the original's ingredients
Why it's a dupe
- Both are serums.
- Same hero ingredients:UreaCeramide npPhytosphingosine
- Both contain:CholesterolSodium hyaluronateGlycerin
- Both contain AHAs and ceramides.
- Both work for:Moisturizing
- The original also hasSqualaneShea butter ethyl estersHydrogenated poly(c6-14 olefin)
- Unlike the original, it hasCeramide apCeramide eopAllantoin
- It also works for:Anti-aging








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