Alpha-H Vitamin E Serum with Macadamia
- Moisturizing
- glycerin
- macadamia ternifolia seed oil
- methyl gluceth-20
- Evening primrose oil
- +1 more

Price comparison
Can the product deliver on its promises?
Promise
What does the product description say?WIMJ summary for moisturizing
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, methyl gluceth-20.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: oenothera biennis oil, macadamia ternifolia seed oil.
Ingredient | Effectiveness | Concentration | Irritancy |
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HIGH | |||
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MEDIUM
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How honest is this product?
Promise | Can it deliver? |
---|---|
Moisturizing |
Potential irritants

Ingredient | Irritancy | Skin Benefit |
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oenothera biennis oil | ||
macadamia ternifolia seed oil | ||
caprylyl glycol |
Ingredients by volume
Ingredient | Estimated concentration |
---|---|
Plain old water
| 40% - 60% |
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
| 3.9% - 5.8% |
Helps water and oil mix together
| 3.3% - 5% |
Show more |
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WIMJ similarity score | 35% | 35% | 33% | 33% | 33% | 32% | 31% | 31% | 30% | 29% | |
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Irritancy | ![]() IRRITANCY
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HIGH
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HIGH
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