Can it work? Irritants Ingredient concentrations Sources Similar products Q&A Where to buy
  • Moisturizing
  • lactic acid
  • ceramide np
  • phytosphingosine
  • caprylic/capric triglyceride
  • cholesterol
  • dipotassium glycyrrhizate
  • glycerin
  • squalane
  • tocopherol
  • +6 more
100 /100

Formula review

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What does the product description say?
"Hydrating Serum"
From product name
WIMJ summary

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, butylene glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, squalane.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: ceramide np, phytosphingosine

Ingredient Effectiveness Concentration Irritancy
meets threshold
meets threshold
meets threshold

Potential irritants


Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.3% - 6.4%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
3.5% - 5.3%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
2.7% - 4.1%
Helps oil and water mix together
2.1% - 3.1%
Increases thickness of a product. Texture enhancer for oil-in-water emulsions
1.6% - 2.4%
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
1.3% - 1.9%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
1.2% - 1.9%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
1.1% - 1.6%
An emollient that is naturally found in skin
0.8% - 1.2%
A type of lipid that is naturally present in skin. It might help in repairing skin barrier function and has anti-bacterial effect
0.5% - 1.15%
Helps oil and water mix together and works as an emollient
0.45% - 1.1%
Helps soften the upper layer of the skin. At the same time, it can weaken the skin's barrier enhancing penetration of other ingredients and increasing the risk of skin dryness
0.35% - 0.85%
Used to increase effectiveness of preservatives
0.3% - 0.7%
Helps oil and water mix together
0.3% - 0.7%
A gelling agent that thickens the product consistency and leaves the skin with a velvety finish
0.2% - 0.75%
Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
0.2% - 0.75%
Helps preserve products and creates a nice product texture
0.15% - 0.65%
Helps oil and water mix together. Can be irritating
0.15% - 0.5%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
0.1% - 0.4%
A preservative
0.1% - 0.4%
Helps soften the upper layer of skin
0.1% - 0.5%
Helps oil and water mix together
0.1% - 0.35%
Used to stabilize product formulations
0.05% - 0.25%
Used to create a thicker product consistency
0.05% - 0.2%
A salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening
0.05% - 0.15%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.05% - 0.1%
A preservative
0.01% - 0.05%

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