"Murad - Hydro-Dynamic Ultimate Moisture Moisturiser" has a good moisturizing formula. The formulation is based on a combination of good humectants and emollients. Both are needed to increase the skin hydration level. Humectants in this product (urea, anhydroxylitol, betaine, glucosamine hcl and glycerin) help to increase the water content in the upper layer of the skin. (These ingredients do so by "capturing" water molecules from the outside air or from within the deeper layers of the skin). Cocos nucifera fruit extract, butyrospermum parkii butter, helianthus annuus seed oil, phenyl trimethicone and c12-15 alkyl benzoate in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.
Ingredient callouts
this moisturizer includes a form of Retinoids (vitamin A) - retinyl palmitate 0.20% - 0.40%, but this type of vitamin A is not very effective. It could in theory help with fine lines and wrinkles, but the effect is most likely minimal.
This moisturizer also contains Peptides (palmitoyl tripeptide-5 0.10% - 0.20% and palmitoyl dipeptide-5 diaminobutyroyl hydroxythreonine 0.15% - 0.30%). Peptides are a very big group of ingredients. They all consist of a different combination of aminoacids. Our skin produces Peptides naturally. Some of them work as natural antibiotics, promote wound-healing and production of collagen. The scientists are still studying how effective the topical application of Peptides is, but it is very likely that they are helpful. Peptides might be able to support skin barrier restoration and even have an anti-aging benefit. At the very least, they certainly help attract water to the skin and support the hydration in this way.
This product contains ingredients that could be beneficial, but their concentrations are too low in this formulation: dipotassium glycyrrhizate, allantoin, persea gratissima oil and oatmeal extract
Irritation risk
There are actives in this product that can be irritating. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
About the brand
According to Cruelty-Free Kitty "Murad" is cruelty free, but its parent company is not.
Price
The product retails from 51.45£ up to 61.25£ in the United Kingdom and for 120.00A$ in Australia.
This product contains palmitoyl dipeptide-5 diaminobutyroyl hydroxythreonine, palmitoyl tripeptide-5, tetradecyl aminobutyroylvalylaminobutyric urea trifluoroacetate.
These ingredients might be able to help
reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough
evidence that it actually works.
A peptide. It helps attract water to the upper layer of the skin, support skin's barrier function and might have some slight anti-aging effect through stimulating skin's own production of hyaluronic acid
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”: these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
anhydroxylitol, betaine.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses
moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels
less tight and nicer to the touch. The following ingredients in this product do the job:
butyrospermum parkii butter, helianthus annuus seed oil.
The following ingredients in this product are especially good for supporting the skin barrier and helping with
the hydration level: palmitoyl dipeptide-5 diaminobutyroyl hydroxythreonine, palmitoyl tripeptide-5, urea
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
Could be helpful in reducing inflammation in skin, evening out the skin tone and neutralizing free radicals, but more research is needed to confirm its effectiveness
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
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Honesty check
How honest is this product?
Promise
Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score:
87/100.
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Works for:
Anti-blemish,
Anti-aging,
Evens skin tone,
Exfoliation
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
Works for:
Moisturizing,
Anti-aging,
Anti-oxidation
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
Works for:
Anti-blemish,
Anti-aging,
Evens skin tone,
Exfoliation
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
Works for:
Moisturizing,
Anti-aging,
Anti-oxidation
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
Enhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth
