
Simply Pure
Superdrug Simply Pure Hydrating Serum
47%
Medium match
Low irritancy
6/7
key actives shared
1/2
heroes shared
48%
of the original's ingredients
Why it's a dupe
- Both are serums.
- Same hero ingredients:Urea
- Both contain:AllantoinSodium hyaluronateSerineSodium lactateGlycerin
- Both contain AHAs.
- Both work for:MoisturizingAnti-aging
- The original also hasAcetyl dipeptide-1 cetyl esterpeptides
- Unlike the original, it hasCeramide npCeramide apCeramide eop


















