
Simply Pure
Superdrug Simply Pure Hydrating Serum
67%
Medium match
Low irritancy
4/6
key actives shared
1/1
hero shared
68%
of the original's ingredients
Why it's a dupe
- Both are serums.
- Same hero ingredients:Urea
- Both contain:SerineSodium lactateGlycerin
- Both contain AHAs.
- Both work for:MoisturizingAnti-aging
- The original also hasEthylhexyl palmitateIsopropyl myristate
- Unlike the original, it hasCeramide npCeramide apCeramide eop

















