The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: fructose, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, ethylhexyl palmitate.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: urea

trehalose 0.1% - 0.35%

Irritation risk:

Concentration: Effectiveness: HIGH

A sugar that attracts water to the upper layer of the skin

sodium hyaluronate 0.05% - 0.25%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

sodium lactate 0.1% - 0.45%

Irritation risk:

Concentration: Effectiveness: HIGH

Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product

Anti-aging

What does the product description say?

Hyaluronic acid delivers a dose of long-lasting hydration, working to soften the look of fine lines and wrinkles.

Source: Lookfantastic

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.

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Ingredients & concentrations

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Key Actives

allantoin 0.15% - 0.55%

Irritation risk:

Works for: Moisturizing, Anti-inflammatory, Reduces redness, Anti-blemish, Reduces irritation, Exfoliation

Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated

urea 0.3% - 0.7%

Irritation risk:

Works for: Moisturizing, Exfoliation

Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations

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Potential irritants

propylene glycol 4.3% - 6.5%

Irritation risk:

Works for: Moisturizing

Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating

caprylic/capric triglyceride 3.7% - 5.5%

Irritation risk:

Works for: Moisturizing

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

Comodogenic ingredients

ethylhexyl palmitate 1.5% - 2.2%

Irritation risk: Comedogenicity: High

Works for: Moisturizing

An emollient that helps soften the skin and create a nice product texture

All ingredients

water 40% - 60%

Irritation risk:

Plain old water

propylene glycol 4.3% - 6.5%

Irritation risk:

Works for: Moisturizing

Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating

caprylic/capric triglyceride 3.7% - 5.5%

Irritation risk:

Works for: Moisturizing

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

Ingredient list view

Water, Propylene glycol, Caprylic/capric triglyceride, Lecithin, Glyceryl stearate, Glycerin, Ethylhexyl palmitate, Sodium polyglutamate, Steareth-2, Tocopheryl acetate, Sodium benzoate, Pentylene glycol, Xanthan gum, Potassium sorbate, Citric acid, Fructose, Sodium hydroxide, Urea, Disodium edta, Triethanolamine, Allantoin, Maltose, Sodium chloride, Sodium lactate, Sodium pca, Trehalose, Trihydroxystearin, Sodium hyaluronate, Glucose, Glucomannan

	111SKIN - The Hydration Concentrate Serum	endota spa - Super C Firming Serum	Simply Pure - Superdrug Simply Pure Hydrating Serum	PCA SKIN - Hydrating Serum	Ultraceuticals - Ultra B2 Hydrating Serum	M+ - Pre biotic Booster	Skin first - Hyaluronic acid + ceramide booster	Dr Roebuck's - True Blue Ultimate Hydrating Serum	NuSkin - NaPCA Moisture Mist	The Ordinary - 'Buffet' Serum	CoverGirl - Simply Ageless Blurring Serum
Price
WIMJ similarity score		61%	60%	55%	53%	52%	52%	50%	50%	49%	49%
Key ingredients	urea caprylic/capric triglyceride +7 more	Common: urea allantoin +6 more Other: ascorbyl tetraisopalmitate ferulic acid	Common: urea glycerin +5 more Other: lactic acid ceramide ap +5 more	Common: urea fructose +7 more Other: gluconolactone panthenol +5 more	Common: urea sodium hyaluronate +3 more Other: niacinamide salicylic acid +1 more	Common: urea caprylic/capric triglyceride +3 more Other: lactic acid saccharide isomerate +1 more	Common: urea sodium hyaluronate +3 more Other: ceramide np panthenol +8 more	Common: urea fructose +5 more Other: niacinamide carnosine +5 more	Common: urea glycerin +4 more Other: niacinamide lactic acid +2 more	Common: urea glycerin +6 more Other: pentapeptide-18 dipeptide diaminobutyroyl benzylamide diacetate +15 more	Common: urea fructose +6 more Other: retinyl palmitate cocos nucifera oil +7 more
Irritancy	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY MEDIUM	IRRITANCY LOW	IRRITANCY MEDIUM	IRRITANCY HIGH
Potential Irritants	propylene glycol Has skin benefit? sodium lactate Has skin benefit? +8 more	citric acid Has skin benefit? sodium lactate Has skin benefit? +3 more	propylene glycol Has skin benefit? disodium edta Has skin benefit? +8 more	symphytum officinale leaf extract Has skin benefit? triticum vulgare germ extract Has skin benefit? +3 more	salicylic acid Has skin benefit? benzyl alcohol Has skin benefit? +3 more	chlorella vulgaris extract Has skin benefit? citric acid Has skin benefit? +9 more	citric acid Has skin benefit? sodium dehydroacetate Has skin benefit? +4 more	mentha piperita oil Has skin benefit? caprylyl glycol Has skin benefit? +4 more	chlorphenesin Has skin benefit? disodium edta Has skin benefit? +5 more	chlorphenesin Has skin benefit? ethylhexylglycerin Has skin benefit? +11 more	alpha-isomethyl ionone Has skin benefit? citronellol Has skin benefit? +21 more
All ingredients	water Has skin benefit? propylene glycol Has skin benefit? +28 more	water Has skin benefit? butylene glycol Has skin benefit? +21 more	water Has skin benefit? caprylic/capric triglyceride Has skin benefit? +29 more	glycerin Has skin benefit? sodium hyaluronate Has skin benefit? +21 more	water Has skin benefit? propanediol Has skin benefit? +12 more	water Has skin benefit? caprylic/capric triglyceride Has skin benefit? +30 more	water Has skin benefit? sodium hyaluronate Has skin benefit? +27 more	water Has skin benefit? betaine Has skin benefit? +28 more	water Has skin benefit? butylene glycol Has skin benefit? +17 more	water Has skin benefit? glycerin Has skin benefit? +49 more	water Has skin benefit? cyclopentasiloxane Has skin benefit? +54 more

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111SKIN The Hydration Concentrate Serum

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Moisturizing

What does the product description say?

Anti-aging

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