
Paula's choice
Softening Cream Cleanser78%
High match
Low irritancy
Common ingredients (2)
Different ingredients (7)
Ingredients shared with the original
Hero ingredients100%
Actives17%
All ingredients19%
The closest dupe for Anua Heartleaf Succinic Moisture Cleansing Foam 150ml is Paula's choice Softening Cream Cleanser, a 78% match: it shares 2 of the original's 18 key ingredients (Hexylene glycol and Disodium cocoamphodiacetate).
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.














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Note: Ingredient concentrations are estimated; products aren't lab-tested. A close match doesn't guarantee the same feel.