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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Just a few drops used in the evening blossom onto the skin and absorb deep into the pores to target stubborn impurities."
WIMJ summary for anti-blemish

This product can help reduce breakouts and clogged pores because it contains the following ingredient: hydroxypinacolone retinoate, retinol. These ingredients is used for treating acne and can have a noticeable effect.

In addition, this product contains ethyl linoleate. It can help in reducing blemishes, even though it is less effective.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"Both forms of retinoid used avoid the irritation associated with retinoid (including retinol) use while delivering better visible results against signs of ageing."
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains hydroxypinacolone retinoate, retinol.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"Gentle in its consistency upon application, this lightweight serum works to minimise the signs of ageing and uneven texture, helping to visibly reduce the appearance of fine lines and dark spots."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: hydroxypinacolone retinoate, retinol.

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: ethyl linoleate.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"A creamy, hydrating serum Recommended for ."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, ethyl linoleate.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: retinol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (retinol) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Evens skin tone
Anti-blemish
Moisturizing
Total Promises Fulfilled score: 93/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.3% - 6.4%
Helps reduce acne and blemishes. Helps to soften the upper layer of the skin and reduce inflammation. Might be helpful in reducing hyperpigmentation and evening out the skin tone, but evidence of effectiveness in skin are lacking
3.6% - 5.4%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
2.7% - 4%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
2.1% - 3.2%
An emollient that softens the skin and helps prevent moisture loss.
1.7% - 2.6%
An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties
1.4% - 2.1%
A derivative of the most potent form of vitamin A, retinoic acid. The ingredient can be sold under name Granactive Retinoid. Note that if a skincare brand discloses the concentration of Granactive Retinoid in a product, the concentration refers to a diluted form of Hydroxypinacolone Retinoate: 1% of Granactive Retinoid corresponds to 0.1% of Hydroxypinacolone Retinoate. Hydroxypinacolone Retinoate (HPR) is a unique derivative of retinoic acid because it can directly work in the skin and does not require additional conversion steps. According to studies done by the manufacturer on models of human skin (not real people), this derivative is more effective than other cosmetic versions of retinoids (such as retinol, retinaldehyde, and retinyl palmitate), and, at the same time, causes less irritation. It has been also demonstrated to be more stable than retinol which makes formulating with easier and increases the chances that a product with it will maintain its effectiveness after opening. The packaging should still ideally be air-tight. HPR is available over the counter in the EU, UK, Asia, Australia and New Zealand, but is only with a prescription in Canada.
0.05% - 0.15%
Two steps removed from the active form of vitamin A - retinoic acid. Once converted to the retinoic acid in the skin, retinol is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. It can, however, be quite irritating
1% - 1.45%
0.8% - 1.2%
Used to dissolve other ingredients in a product and can enhance their ability to penetrate the skin
0.5% - 1.15%
0.4% - 0.95%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.4% - 0.95%
Helps water and oil mix together
0.35% - 0.8%
Helps oil and water mix together. Has some emollient properties
0.35% - 0.85%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.35% - 0.8%
Helps thicken the product formula and create a nice product formulation
0.3% - 0.7%
Used to create a thicker product consistency
0.2% - 0.75%
Helps mask the small of other ingredients and improve the product texture
0.15% - 0.65%
An emollient that helps soften the skin and is used to improve product texture and stability
0.15% - 0.65%
Helps oil and water mix together. Can be used as a cleansing agent
0.15% - 0.6%
Helps oil and water mix together
0.15% - 0.5%
0.05% - 0.1%
0.1% - 0.4%
Used to improve stability of the formulation
0.1% - 0.35%
Stabilizes the product formulation
0.1% - 0.35%
A preservative
0.05% - 0.25%
A preservative
0.1% - 0.35%
A preservative
0.05% - 0.2%
A preservative. It helps prevent bacterial growth in cosmetic products
0.05% - 0.25%
A preservative
0.05% - 0.15%

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Price
WIMJ similarity score
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77%
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
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MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
HIGH
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MEDIUM
IRRITANCY
HIGH
Potential Irritants
All ingredients
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Questions

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