Works for:
based on ingredients and %- Moisturizing
- Evens skin tone
- Anti-aging
Can it cause trouble?
- Irritation risk: high
- Comedogenic risk ingredients: 3
Key actives
Product Summary
"Superdrug - Vitamin E Intense Moisture Cream" has a good moisturizing formula. To work well, any moisturizer needs to include a combination of water-binding and emollient ingredients. Superdrug - Vitamin E Intense Moisture Cream ticks this box. Urea, glycerin, inositol, sodium lactate and sorbitol in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Butyrospermum parkii butter, dimethicone, cetearyl alcohol, cetyl alcohol and pentylene glycol in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.
Ingredient callouts
- this moisturizer includes a form of retinoids (vitamin A) - retinyl palmitate 0.35% - 0.65%, but this type of vitamin A is not very effective. It could in theory help with fine lines and wrinkles, but the effect is most likely minimal.
Irritation risk
There are quite a few common irritants in this product, including ingredients without particular skin benefits. We would not recommend it for sensitive skin. We assess the overall irritancy of this moisturizer to be high. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
About the brand
According to Cruelty-Free Kitty "Superdrug" is cruelty free and so is its parent company.
Works for
Moisturizing
What does the product description say?
Vitamin E Intense Moisture Cream with 24-hour moisturisation has been specifically developed to help protect and nourish your skin, leaving t incredibly soft, smooth and radiant.
Source: Supderdrug
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, inositol.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, dimethicone.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: linoleic acid, urea
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
Helps support skin barrier function improving skin hydration and reducing sensitivity
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
An excellent emollient. Helps soften the skin, restore its barrier function, and can help to calm down inflammation. It can be helpful to prevent blemishes and clogged pores
An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
Might have some moisturising properties. Is not effective when applied topically beyond some moisturizing effect
Helps attract water to the upper layer of the skin and improves the product texture
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
Used to preserve products, dissolve other ingredients and create a nice product texture
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
Anti-aging
This product contains retinyl palmitate, serine. These ingredients might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.
An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
Evens skin tone
The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: retinyl palmitate.
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
How honest is this product?
| Promise | Can it deliver? |
|---|---|
| Moisturizing |
Total Promises Fulfilled score: 100/100.
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Potential irritants
Comedogenic ingredients
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| Product | Similarity | Price | Irritancy |
|---|---|---|---|
 Superdrug Vitamin E Intense Moisture Cream | Current | - | |
 Ultraceuticals LIMITED EDITION SIZE Ultra Moisturiser Cream | 61% | - | |
 Medik8 Total daily | 60% | $49.00 | |
 Murad Hydro-Dynamicreg; Ultimate Moisture | 59% | ≈ $40.23 | |
 The Ordinary Natural Moisturizing Factors + PhytoCeramides | 58% | ≈ $9.16 | |
 Dieux Skin Instant Angel | 55% | - |
Key Actives
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
An excellent emollient. Helps soften the skin, restore its barrier function, and can help to calm down inflammation. It can be helpful to prevent blemishes and clogged pores
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
Helps support skin barrier function improving skin hydration and reducing sensitivity
An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Used to create a gel-like product texture, as well as to stabilize emulsions
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
Potential irritants
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
Produces temporary toning effect. Can help dissolve other ingredients or preserve products
Plant extract. Might have some anti-oxidant properties. Can be irritating
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
An aromatic blend of unspecified and possibly irritating ingredients
A fragrance. Can trigger allergic reactions and be irritating
A fragrance. Potential allergen and can be irritating
Helps oil and water mix together. Has some emollient properties
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
Used to preserve products, dissolve other ingredients and create a nice product texture
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
Comedogenic ingredients
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
Helps oil and water mix together. Has some emollient properties
All ingredients
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
Helps oil and water mix together. Has some emollient properties
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
Used to create a gel-like product texture, as well as to stabilize emulsions
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
Produces temporary toning effect. Can help dissolve other ingredients or preserve products
Plant extract. Might have some anti-oxidant properties. Can be irritating
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
Helps support skin barrier function improving skin hydration and reducing sensitivity
An excellent emollient. Helps soften the skin, restore its barrier function, and can help to calm down inflammation. It can be helpful to prevent blemishes and clogged pores
Might have some moisturising properties. Is not effective when applied topically beyond some moisturizing effect
An aromatic blend of unspecified and possibly irritating ingredients
Used to preserve products, dissolve other ingredients and create a nice product texture
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
Helps attract water to the upper layer of the skin and improves the product texture
Used to stabilize mixtures of oil and water, and create thicker, gel-like product textures
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
A preservative. It helps prevent bacterial growth in cosmetic products
A fragrance. Can trigger allergic reactions and be irritating
A fragrance. Potential allergen and can be irritating
Ingredient list view
Water, Glycerin, Butyrospermum parkii butter, Dimethicone, Cetearyl alcohol, Cetyl alcohol, Ceteareth-20, Propylene glycol, Sodium polyacrylate, Tocopheryl acetate, Tocopherol, Alcohol denat., Peg-35 castor oil, Polysorbate 20, Aesculus hippocastanum seed extract, Retinyl palmitate, Inositol, Calcium pantothenate, Linoleic acid, Biotin, Parfum, Pentylene glycol, Sodium lactate, Lactic acid, Serine, Urea, Sorbitol, Sodium chloride, Allantoin, Carbomer, Potassium hydroxide, Phenoxyethanol, Ethylhexylglycerin, Coumarin, Linalool, Butylphenyl methylpropional, Alpha-isomethyl ionone, Disodium edta
- Glycerol and the skin: holistic approach to its origin and functions
- Dimethicone as a protective ingredient in topical medications
- Final Report on the Safety Assessment of Dimethicone Copolyol
- Surfactants and experimental irritant contact dermatitis
- Propylene Glycol
- Skin-sensitizing and irritant properties of propylene glycol
- Vitamin E in dermatology
- Vitamin E and Skin Health
- Contact dermatitis as an adverse reaction to some topically used European herbal medicinal products – part 1: Achillea millefolium–Curcuma longa
- Calcium pantothenate modulates gene expression in proliferating human dermal fibroblasts
- Dexpanthenol Modulates Gene Expression in Skin Wound Healing in vivo
- Dexapanthenol enhances skin barrier repair and reduces inflammation after sodium lauryl sulphate-induced irritation
- The Permeability Barrier in Essential Fatty Acid Deficiency: Evidence for a Direct Role for Linoleic Acid in Barrier Function
- Digital image analysis of the effect of topically applied linoleic acid on acne microcomedones.
- Epidermal and dermal effects of topical lactic acid
- Dual Effects of Alpha-Hydroxy Acids on the Skin
- Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
- Topical urea in skincare: A review
- Profile of wound healing process induced by allantoin