Simple X Kindness Hydrating Light Facial Moisturiser
- Moisturizing
- Anti-aging
- Evens skin tone
- Anti-blemish
- Mineral oil
- niacinamide
- lactic acid
- urea
- +11 more

Price comparison
Can the product deliver on its promises?
Promise
What does the product description say?WIMJ summary for moisturizing
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, pantolactone.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, borago officinalis seed oil.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide, panthenol, paraffinum liquidum, urea
Ingredient | Effectiveness | Concentration | Irritancy |
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HIGH | |||
HIGH | |||
HIGH |
WIMJ summary for anti-blemish
This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.
Ingredient | Effectiveness | Concentration | Irritancy |
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HIGH | |||
LOW
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WIMJ summary for anti-aging
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.
These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: serine.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
Ingredient | Effectiveness | Concentration | Irritancy |
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HIGH | |||
MEDIUM
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MEDIUM
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WIMJ summary for evens skin tone
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
Ingredient | Effectiveness | Concentration | Irritancy |
---|---|---|---|
HIGH | |||
HIGH |
How honest is this product?
Promise | Can it deliver? |
---|---|
Moisturizing |
Potential irritants

Ingredient | Irritancy | Skin Benefit |
---|---|---|
polyglyceryl-3 methylglucose distearate | ||
caprylyl glycol | ||
potassium hydroxide |
Ingredients by volume
Ingredient | Estimated concentration |
---|---|
Plain old water
| 40% - 60% |
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
| 4.2% - 6.2% |
Mineral oil. One of the most effective and well studied occlusive and emollient moisturizing ingredients. Helps reduce moisture loss in skin and repair skin barrier function
| 3.7% - 5.6% |
Show more |
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WIMJ similarity score | 84% | 80% | 76% | 76% | 75% | 75% | 74% | 74% | 74% | 74% | |
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Questions
Skincare resources
Scientific Sources
- Glycerol and the skin: holistic approach to its origin and functions
- A review on the extensive skin benefits of mineral oil
- Niacinamide - mechanisms of action and its topical use in dermatology
- Gehring, W. (2004). Nicotinic acid/niacinamide and the skin. Journal of Cosmetic Dermatology, 3(2), 88–93. doi:10.1111/j.1473-2130.2004.00115.x
- Dimethicone as a protective ingredient in topical medications
- Final Report on the Safety Assessment of Dimethicone Copolyol
- Skin moisturizing effects of panthenol-based formulations
- Safety Assessment of Panthenol, Pantothenic Acid, and Derivatives as Used in Cosmetics
- Safety Assessment of Panthenol, Pantothenic Acid, and Derivatives as Used in Cosmetics
- Dermatology News - Commentary: Borage Seed Oil
- Undershirts coated with borage oil alleviate the symptoms of atopic dermatitis in children
- α-(-)-Bisabolol Reduces Pro-Inflammatory Cytokine Production and Ameliorates Skin Inflammation
- Topical urea in skincare: A review
- Epidermal and dermal effects of topical lactic acid
- Dual Effects of Alpha-Hydroxy Acids on the Skin