"Simple - X Kindness Hydrating Light Facial Moisturiser" is a well-rounded moisturizing product. To work well, any moisturizer needs to include a combination of water-binding and emollient ingredients. Simple - X Kindness Hydrating Light Facial Moisturiser ticks this box. Panthenol, urea, glycerin, pantolactone and sodium lactate in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Emollients in this formulation (paraffinum liquidum, borago officinalis seed oil, dimethicone, cetyl alcohol and cetyl palmitate) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.
Ingredient callouts
- We particularly like that there is a good concentration of Niacinamide (2.00% - 3.00%) in this moisturizer. Niacinamide is a well-studied multi-tasking active. It is a great ingredient to have in a moisturizer. It is stable, and can work well in almost any hydrating formulation. There is solid evidence that Niacinamide can help support skin barrier, regulate oil production and reduce acne and clogged pores. It also helps to fight photodamage and help improve the skin tone, reducing pigmentation marks.
- An effective concentration of Panthenol (pro-vitamin B5) - about 1.00% - 1.50%. Panthenol helps strengthen the skin barrier, improve hydration and reduce inflammation in skin.
This product contains ingredients that could be beneficial, but their concentrations are too low in this formulation: allantoin and lactic acid
Irritation risk
This product does not contain known common irritants and is suitable for sensitive skin. We assess the overall irritancy of this moisturizer to be low. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
About the brand
According to Cruelty-Free Kitty "Simple" is cruelty free, but its parent company is not.
Price
The product retails from 6.10$ up to 8.47$ in the United States, from 1.50£ up to 4.60£ in the United Kingdom and for 7.70CA$ in Canada.
For a detailed price comparison: click here.
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