Simple X Kindness Hydrating Light Facial Moisturiser

Can it work? Irritants Ingredient list Sources Similar products User reviews Q&A Price comparison

WORKS FOR

Moisturizing
Anti-aging
Evens skin tone
Anti-blemish

KEY INGREDIENTS

Mineral oil
niacinamide
lactic acid
urea
panthenol
dimethicone
glycerin
cetyl alcohol
borago officinalis seed oil
allantoin
pantolactone
bisabolol
serine
sodium lactate
cetyl palmitate
+11 more

IRRITANCY

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Price comparison

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£1.15

In stock

Size: 0.33 Pounds

Simple Kind to Skin Hydrating Light UK’s #1 Facial Skin Care brand* Moisturiser for 12-hour Moisturisation 125 ml

Price as of 7/10/2022 11:56 GMT. More info

£1.50

In stock

Size: 50 ml

Kind to Skin Hydrating Light Moisturiser

£1.99

In stock

Size: 50 ml

Mini Kind to Skin Hydrating Light Moisturiser

£2.09

In stock

Size: 125 ml

Simple Kind To Skin Hydrating Light Moisturiser 125ml

Can the product deliver on its promises?

See a mistake?

Promise

What does the product description say?

"X Kindness Hydrating Light Facial Moisturiser"

From product name

WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, pantolactone.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, borago officinalis seed oil.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide, panthenol, paraffinum liquidum, urea

Ingredient	Effectiveness	Concentration	Irritancy
urea	HIGH
borago officinalis seed oil	HIGH
dimethicone	HIGH

See a mistake?

WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.

Ingredient	Effectiveness	Concentration	Irritancy
niacinamide	HIGH
allantoin	LOW

See a mistake?

WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: serine.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient	Effectiveness	Concentration	Irritancy
niacinamide	HIGH
serine	MEDIUM
lactic acid	MEDIUM

See a mistake?

WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient	Effectiveness	Concentration	Irritancy
niacinamide	HIGH
lactic acid	HIGH

How honest is this product?

Promise	Can it deliver?
Moisturizing

Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY

LOW

Ingredient	Irritancy	Skin Benefit
polyglyceryl-3 methylglucose distearate
caprylyl glycol
potassium hydroxide

Ingredients by volume

Ingredient	Estimated concentration
water Plain old water	40% - 60%
glycerin One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant	4.2% - 6.2%
paraffinum liquidum Mineral oil. One of the most effective and well studied occlusive and emollient moisturizing ingredients. Helps reduce moisture loss in skin and repair skin barrier function	3.7% - 5.6%
polyglyceryl-3 methylglucose distearate Helps water and oil mix together	2.4% - 3.6%
niacinamide Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture	2% - 3%
dimethicone A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish	1.7% - 2.6%
cetyl palmitate An emollient that helps soften the skin and is used to improve product texture and stability	1.4% - 2.2%
cetyl alcohol A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together	1.3% - 2%
panthenol Helps attract water to the upper layer of the skin and can help improve skin barrier function	1% - 1.5%
caprylyl glycol Helps preserve products and creates a nice product texture	0.85% - 1.3%
carbomer Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations	0.5% - 1.15%
phenoxyethanol A preservative. It helps prevent bacterial growth in cosmetic products	0.4% - 0.95%
potassium hydroxide Used to adjust the pH level of products	0.4% - 0.9%
tocopheryl acetate A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.	0.35% - 0.8%
acrylates/c10-30 alkyl acrylate crosspolymer Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together	0.35% - 0.75%
disodium edta Stabilizes the product formulation	0.3% - 0.7%
pantolactone Helps attract water to the upper layer of the skin	0.3% - 0.7%
borago officinalis seed oil A plant oil that is effective in reducing irritation in skin, restore the barrier function and support its hydration	0.2% - 0.8%
stearic acid Helps oil and water mix together and works as an emollient	0.35% - 0.8%
potassium carbonate	0.15% - 0.65%
bisabolol An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties	0.1% - 0.45%
citric acid Can work as an exfoliant but is typically used to adjust the product pH	0.1% - 0.45%
pentylene glycol Used to preserve products, dissolve other ingredients and create a nice product texture	0.15% - 0.6%
urea Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations	0.1% - 0.45%
lactic acid An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)	0.1% - 0.35%
sodium lactate Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product	0.1% - 0.35%
serine An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles	0.05% - 0.3%
sorbitol Helps attract water to the upper layer of the skin and improves the product texture	0.05% - 0.25%
sea salt Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration	0.05% - 0.2%
allantoin Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated	0.05% - 0.15%
Show more

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Price
WIMJ similarity score		84%	80%	76%	76%	75%	75%	74%	74%	74%	74%
Key ingredients	paraffinum liquidum niacinamide +13 more	Common: niacinamide lactic acid +6 more Other: fructose glycine +5 more	Common: paraffinum liquidum niacinamide +4 more Other: petrolatum simmondsia chinensis seed oil +3 more	Common: niacinamide panthenol +2 more Other: sodium ascorbyl phosphate titanium dioxide +3 more	Common: niacinamide panthenol +2 more Other: palmitoyl pentapeptide-4 hyaluronic acid +2 more	Common: niacinamide urea +3 more Other: saccharomyces/copper ferment saccharomyces/iron ferment +9 more	Common: niacinamide paraffinum liquidum +2 more Other: oenothera biennis oil titanium dioxide +2 more	Common: niacinamide paraffinum liquidum +5 more Other: ceramide np palmitoyl tripeptide-8 +5 more	Common: niacinamide panthenol +6 more Other: copper tripeptide-1 acetyl dipeptide-1 cetyl ester +45 more	Common: niacinamide panthenol +6 more Other: retinyl palmitate ascorbyl glucoside +5 more	Common: niacinamide paraffinum liquidum +2 more Other: cetearyl alcohol butyrospermum parkii butter +3 more
Irritancy	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY MEDIUM	IRRITANCY HIGH	IRRITANCY HIGH	IRRITANCY LOW
Potential Irritants	sea salt Has skin benefit? sodium lactate Has skin benefit? lactic acid Has skin benefit? pentylene glycol Has skin benefit? citric acid Has skin benefit? disodium edta Has skin benefit? acrylates/c10-30 alkyl acrylate crosspolymer Has skin benefit? tocopheryl acetate Has skin benefit? potassium hydroxide Has skin benefit? caprylyl glycol Has skin benefit? polyglyceryl-3 methylglucose distearate Has skin benefit? +9 more	lactic acid Has skin benefit? sodium lactate Has skin benefit? potassium cetyl phosphate Has skin benefit? ethylhexylglycerin Has skin benefit? tocopheryl acetate Has skin benefit? caprylic/capric triglyceride Has skin benefit? +4 more	curcuma longa root extract Has skin benefit? bht Has skin benefit? portulaca oleracea extract Has skin benefit? phytic acid Has skin benefit? sorbitan oleate Has skin benefit? simmondsia chinensis seed oil Has skin benefit? pentylene glycol Has skin benefit? ethylhexylglycerin Has skin benefit? tocopheryl acetate Has skin benefit? +7 more	benzyl alcohol Has skin benefit? 1,2-hexanediol Has skin benefit? ammonium polyacrylate Has skin benefit? polyacrylamide Has skin benefit? disodium edta Has skin benefit? cetearyl glucoside Has skin benefit? laureth-7 Has skin benefit? caprylyl glycol Has skin benefit? bht Has skin benefit? sodium ascorbyl phosphate Has skin benefit? tocopheryl acetate Has skin benefit? +9 more	1,2-hexanediol Has skin benefit? disodium edta Has skin benefit? cetearyl glucoside Has skin benefit? caprylyl glycol Has skin benefit? tocopheryl acetate Has skin benefit? +3 more	leuconostoc/radish root ferment filtrate Has skin benefit? sea salt Has skin benefit? lactic acid Has skin benefit? ethylhexylglycerin Has skin benefit? sodium lactate Has skin benefit? tocopheryl linoleate Has skin benefit? moringa oleifera seed oil Has skin benefit? pentylene glycol Has skin benefit? caprylic/capric triglyceride Has skin benefit? +7 more	ascorbyl palmitate Has skin benefit? citric acid Has skin benefit? oenothera biennis oil Has skin benefit? ethylhexylglycerin Has skin benefit? tocopheryl acetate Has skin benefit? ceteareth-20 Has skin benefit? +4 more	ethylhexylglycerin Has skin benefit? citric acid Has skin benefit? caprylyl glycol Has skin benefit? lactic acid Has skin benefit? peg-8 Has skin benefit? aloe barbadensis leaf juice powder Has skin benefit? portulaca oleracea extract Has skin benefit? tocopheryl acetate Has skin benefit? ceteareth-20 Has skin benefit? ceteareth-12 Has skin benefit? caprylic/capric triglyceride Has skin benefit? +9 more	benzyl benzoate Has skin benefit? retinol Has skin benefit? benzyl alcohol Has skin benefit? rhododendron ferrugineum extract Has skin benefit? achillea millefolium extract Has skin benefit? malva sylvestris extract Has skin benefit? primula veris extract Has skin benefit? mentha piperita leaf extract Has skin benefit? melissa officinalis leaf extract Has skin benefit? epilobium angustifolium flower/leaf/stem extract Has skin benefit? alcohol Has skin benefit? centaurea cyanus flower water Has skin benefit? alchemilla vulgaris extract Has skin benefit? calendula officinalis flower oil Has skin benefit? parfum Has skin benefit? maris sal Has skin benefit? potassium hydroxide Has skin benefit? taurine Has skin benefit? calcium chloride Has skin benefit? sodium lactate Has skin benefit? dehydroacetic acid Has skin benefit? potassium sorbate Has skin benefit? gluconolactone Has skin benefit? plankton extract Has skin benefit? leuconostoc/radish root ferment filtrate Has skin benefit? sodium cocoyl glutamate Has skin benefit? sorbitan laurate Has skin benefit? lactic acid Has skin benefit? caprylyl glycol Has skin benefit? hydroxydecyl ubiquinone Has skin benefit? sodium lauroyl lactylate Has skin benefit? acrylates copolymer Has skin benefit? tocopheryl acetate Has skin benefit? caprylic/capric triglyceride Has skin benefit? centella asiatica extract Has skin benefit? ficus carica fruit extract Has skin benefit? oenothera biennis oil Has skin benefit? sodium stearoyl glutamate Has skin benefit? disodium edta Has skin benefit? ethylhexylglycerin Has skin benefit? hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer Has skin benefit? polysorbate 60 Has skin benefit? 1,2-hexanediol Has skin benefit? methylpropanediol Has skin benefit? +42 more	geraniol Has skin benefit? limonene Has skin benefit? linalool Has skin benefit? citral Has skin benefit? parfum Has skin benefit? methylchloroisothiazolinone Has skin benefit? retinyl palmitate Has skin benefit? ethylhexyl methoxycinnamate Has skin benefit? alcohol denat. Has skin benefit? bht Has skin benefit? disodium edta Has skin benefit? centella asiatica extract Has skin benefit? butyl methoxydibenzoylmethane Has skin benefit? polyglyceryl-10 stearate Has skin benefit? sodium acrylates copolymer Has skin benefit? tocopheryl acetate Has skin benefit? ascorbyl glucoside Has skin benefit? sea salt Has skin benefit? sodium lactate Has skin benefit? +17 more	hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer Has skin benefit? olea europaea fruit oil Has skin benefit? canola oil Has skin benefit? caprylic/capric triglyceride Has skin benefit? +2 more
All ingredients	water Has skin benefit? glycerin Has skin benefit? +28 more	water Has skin benefit? glycerin Has skin benefit? +24 more	water Has skin benefit? glycerin Has skin benefit? +32 more	water Has skin benefit? glycerin Has skin benefit? +35 more	water Has skin benefit? vinyl dimethicone/methicone silsesquioxane crosspolymer Has skin benefit? +28 more	water Has skin benefit? glycerin Has skin benefit? +25 more	water Has skin benefit? glycerin Has skin benefit? +19 more	water Has skin benefit? cetearyl alcohol Has skin benefit? +38 more	water Has skin benefit? cyclopentasiloxane Has skin benefit? +157 more	water Has skin benefit? hydrogenated palm acid Has skin benefit? +39 more	water Has skin benefit? urea Has skin benefit? +12 more