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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Super-C Retinol Brighten & Correct Vitamin C Serum 30ml Powered by vitamin C and retinol, this lightweight serum works to brighten, smooth and clarify the look of dull, lacklustre skin."
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains retinol.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: adenosine, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, palmitoyl tripeptide-5.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
MEDIUM
meets threshold
See a mistake?
Promise
What does the product description say?
"Super-C Retinol Brighten & Correct Vitamin C Serum 30ml Powered by vitamin C and retinol, this lightweight serum works to brighten, smooth and clarify the look of dull, lacklustre skin."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: retinol.

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: albizia julibrissin bark extract, chrysin.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Super-C Retinol Brighten & Correct Vitamin C Serum 30ml Powered by vitamin C and retinol, this lightweight serum works to brighten, smooth and clarify the look of dull, lacklustre skin."
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: retinol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
LOW
does not meet threshold
See a mistake?
WIMJ summary for anti-blemish

This product can help reduce breakouts and clogged pores because it contains the following ingredient: retinol. This ingredient is used for treating acne and can have a noticeable effect.

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: sodium ascorbyl phosphate

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, anhydroxylitol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, helianthus annuus seed oil.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, palmitoyl tripeptide-5, panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (retinol) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - camellia sinensis leaf extract, chrysin, sodium ascorbyl phosphate also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
MEDIUM
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Exfoliation
Evens skin tone
Anti-oxidation
Moisturizing
Anti-blemish
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
25% - 30%
Plain old water
12% - 15%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
5.3% - 6.5%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
4.3% - 5.3%
Helps soften the upper layer of the skin and create a thicker product consistency
2.9% - 3.6%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
2.4% - 3%
1.8% - 2.2%
1.9% - 2.3%
Helps water and oil mix together
1.5% - 1.8%
Helps oil and water mix together and works as an emollient
1.2% - 1.5%
An emollient that helps soften the skin
1.1% - 1.3%
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
0.75% - 1.1%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.6% - 0.9%
0.6% - 0.95%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.65% - 0.95%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.6% - 0.9%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.55% - 0.85%
Red seaweed extract. Can help attract water to the upper layer of the skin and might have some antioxidant effect
0.55% - 0.85%
A green micro-algae extract that might help neutralize free radicals in skin, but solid evidence is lacking. It helps to soften the upper layer of the skin
0.5% - 0.75%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.55% - 0.8%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 0.75%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.55% - 0.8%
0.45% - 0.7%
Sea water. Helps dissolve other ingredients in a product
0.45% - 0.65%
Brown seaweed extract. Can help attract water to the upper layer of the skin and might have some antioxidant effect
0.45% - 0.65%
An emollient that helps soften the skin and could be helpful in repairing its barrier function
0.5% - 0.75%
A great emollient that can also have anti-oxidant properties
0.5% - 0.75%
Used as a fragrance
0.45% - 0.65%
Can help attract water to the upper layer of the skin. In crystal form, it can work as a gentle exfoliant, gentler than the salt scrub. Helps stabilize the emulsion
0.35% - 0.65%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.45% - 0.7%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.55% - 0.8%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.45% - 0.65%
Helps attract water to the upper layer of the skin and improves the product texture
0.45% - 0.65%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.45% - 0.65%
A plant extract that might help to neutralize free radicals in skin. Is claimed to help reduce hyperpigmentation but evidence is missing
0.45% - 0.65%
A preservative
0.45% - 0.7%
Stabilizes the product formulation
0.45% - 0.65%
Used to adjust the product's pH
0.45% - 0.65%
Helps oil and water mix together
0.55% - 0.8%
A preservative
0.25% - 0.5%
Can work as an exfoliant but is typically used to adjust the product pH
0.45% - 0.65%
A preservative
0.3% - 0.6%
A preservative
0.15% - 0.3%
Is claimed to be able to brighten skin tone by removing some blood-related pigmented compounds in skin (hemoglobin and related elements) but solid research is missing. Can be irritating
0.45% - 0.65%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.5% - 0.75%
Helps attract water to the upper layer of the skin
0.45% - 0.65%
0.45% - 0.65%
Might be helpful in reducing fine lines and wrinkles, as well as lightening the skin, but solid evidence is missing. Could somewhat help in reducing the darkness of the under-eye area. Helps to neutralise free radicals in skin
0.45% - 0.7%
A yellow dye
0.45% - 0.7%
A red dye
0.45% - 0.7%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.5% - 0.75%
A red colorant made of iron oxide. Typically is not irritating
0.45% - 0.7%
The ingredient is not recognized
TBC
Plain old water
0.45% - 0.65%
A stable derivative of vitamin C. It is oil-soluble which means it is more likely to penetrate the skin compared to the pure form of vitamin C (which is water-soluble), but it is less bio-available and is way less effective in stimulating collagen and reducing wrinkles compared to the pure form of vitamin C (L-ascorbic acid) and its other derivatives (for example, magnesium ascorbyl phosphate). At the same time, this vitamin C derivative has been shown in studies to be effective in reducing acne, blemishes and clogged pores. It is less irritating then the pure form of vitamin C
0.5% - 0.75%
0.55% - 0.8%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.55% - 0.8%
Helps oil and water mix together
0.5% - 0.75%
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
0.45% - 0.7%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.5% - 0.8%
Used to dissolve other ingredients in a product and can enhance their ability to penetrate the skin
0.5% - 0.75%
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
0.5% - 0.75%
The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging
0.5% - 0.75%
A plant extract that might help neutralize free radicals in skin, but research on its effectiveness is lacking
0.5% - 0.7%
The ingredient is not recognized
TBC
Two steps removed from the active form of vitamin A - retinoic acid. Once converted to the retinoic acid in the skin, retinol is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. It can, however, be quite irritating
0.5% - 0.7%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.5% - 0.7%
0.5% - 0.7%
0.5% - 0.7%
0.5% - 0.75%
0.5% - 0.7%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.55% - 0.8%
Helps attract water to the upper layer of the skin and repair the skin barrier function
0.5% - 0.7%
0.5% - 0.7%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.5% - 0.7%
The ingredient is not recognized
TBC
An anti-oxidant. It might be able to neutralize free radicals in skin. The manufacturer claims that it is able to stimulate synthesis of hyaluronic acid in skin, but there is no evidence of effectiveness of this ingredient so far
0.5% - 0.7%
Helps attract water to the upper layer of the skin and repair the skin barrir function
0.5% - 0.7%
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to stimulate collagen production in skin
0.5% - 0.7%
Helps attract water to the upper layer of the skin and repair the skin barrier function
0.45% - 0.7%
Helps attract water to the upper layer of the skin. Could be helpful in restoring the skin barrier function
0.5% - 0.7%
A preservative
0.5% - 0.75%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.55% - 0.8%
Used to create a thicker product consistency
0.5% - 0.75%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.6% - 0.85%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.5% - 0.75%
Used to stabilize the product formulation and can help absorb oil
0.5% - 0.75%
Can temporarily tighten the skin right after application of the product. The effect will be short-lived. Helps improve the product considtency
0.55% - 0.8%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.5% - 0.75%
An aromatic blend of unspecified and possibly irritating ingredients
0.35% - 0.65%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.4% - 0.6%
A fragrance. Can be irritating
0.35% - 0.65%
A fragrance. Can be irritating
0.35% - 0.6%
A fragrance with a lemon scent. A likely irritant
0.35% - 0.6%
A fragrance. Can be irritating
0.3% - 0.6%
Fragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating
0.3% - 0.55%
A preservative
0.16% - 0.32%
A preservative. It helps prevent bacterial growth in cosmetic products
0.3% - 0.55%
A preservative
0.3% - 0.55%
Helps preserve the product formulation
0.25% - 0.45%
A preservative
0.15% - 0.3%
A preservative
0.2% - 0.4%
A red colorant made of iron oxide. Typically is not irritating
0.2% - 0.35%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.15% - 0.3%

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