
"It Cosmetics - Your Confidence Boosting Routine" is effective for: Anti-aging, Exfoliation, Anti-blemish and Moisturizing
This product could be helpful for: Evens skin tone, but its actives are not the most effective or are not well-studied.
According to Cruelty-Free Kitty "It Cosmetics" is cruelty free, but its parent company is not.
The product retails for 72.00CA$ in Canada.
For a detailed price comparison: click here.
-Niacinamide Visibly evens skin tone and reduces the look of fine lines and wrinkles.
Source: Sephora CA
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains retinyl retinoate, adenosine.
These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: palmitoyl pentapeptide-4, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)
A "hybrid" of retinol and retinoic acid. It is more stable than retinol and is likely to be more effective based on the early research data available. Is as irritating as retinol
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
Might be helpful in reducing fine lines and wrinkles, as well as lightening the skin, but solid evidence is missing. Could somewhat help in reducing the darkness of the under-eye area. Helps to neutralise free radicals in skin
Is helpful in restoring skin barrier function supporting its moisture levels. Is claimed to stimulte collagen production in skin but evidence is lacking
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
A vitamin C derivative. Studies show that is might be effective in reducing hyperpigmentation, but there are no studies confirming that it is effectively converted into the bioavailable form of Vitamin C in skin. It is not clear how this derivative compares in effectiveness to the topical application of bioavailable form of vitamin C (L-ascorbic acid)
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
This product can help reduce breakouts and clogged pores because it contains the following ingredient: retinyl retinoate. This ingredient is used for treating acne and can have a noticeable effect.
The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: capryloyl salicylic acid
A "hybrid" of retinol and retinoic acid. It is more stable than retinol and is likely to be more effective based on the early research data available. Is as irritating as retinol
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: capryloyl salicylic acid, retinyl retinoate.
A "hybrid" of retinol and retinoic acid. It is more stable than retinol and is likely to be more effective based on the early research data available. Is as irritating as retinol
Used as an abrasive ingredient for physical (mechanical) exfoliation
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
-Hyaluronic Acid Visibly plumps and smooths the look of fine lines. -Ceramides Supports the skin barrier.
Source: Sephora CA
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
alanine, biosaccharide gum-1.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, squalane.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: ceramide ap, ceramide np, hydroxypalmitoyl sphinganine, palmitoyl pentapeptide-4, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1
An amino-acid that helps to attract water to the upper layer of the skin and might help to lighten the skin, but solid evidence is lacking
A type of lipids naturally present in skin. They can be converted to ceramides in skin
An emollient that helps soften the skin
Helps to attract water to the upper layer of the skin and can help restore the skin barrier function
Helps attract water to the upper layer of the skin and is claimed to provide a longer-lasting hydration because of its ability to create a water-binding film on the surface of the skin
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
Is helpful in restoring skin barrier function supporting its moisture levels. Is claimed to stimulte collagen production in skin but evidence is lacking
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
A typically plant-derived compound that is supposed mimic human collagen. Cannot penetrate the skin barrier so is not particularly useful in skincare products beyond attracting water to the upper layer of the skin
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
Helps attract water to the upper layer of the skin. Could be helpful in restoring the skin barrier function
Helps create a nice product texture and attract water to the upper layer of the skin
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
A silicone that helps improve the product texture and spreadability. Can absorb oil creating a short-term mattifying effect on the skin
Helps soften the upper layer of the skin
Helps attract water to the upper layer of the skin. Might have some anti-oxidant properties
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)
Helps soften the upper layer of the skin
A plant oil that can help soften the upper layer of the skin
An emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation
An emollient that is naturally present in skin and helps soften it
Used to preserve products, dissolve other ingredients and create a nice product texture
An emollient that helps create a nice silky finish on the skin
A plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
Helps soften the upper layer of the skin, dissolve other ingredients and create a thicker product consistency
Helps to soften the upper layer of the skin
Helps preserve products and creates a nice product texture
Helps soften the upper layer of the skin and improve the product consistency
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
Helps to soften the upper layer of the skin and create a nice product texture
Used to improve the product consistency and soften the upper layer of the skin
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
Used to create a nice product texture
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
Helps attract water to the upper layer of the skin and might have some anti-oxidant and skin lightening properties. It can help calm down inflammation in skin
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
Helps to restore skin barrier function, soften the upper layer of the skin and calm down inflammation
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
Helps attract water to the upper layer of the skin and improves the product texture
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
Helps attract water to the upper layer of the skin. Might have some anti-aging, anti-oxidant, and skin lightening properties, but solid evidence is missing
A vitamin C derivative. Studies show that is might be effective in reducing hyperpigmentation, but there are no studies confirming that it is effectively converted into the bioavailable form of Vitamin C in skin. It is not clear how this derivative compares in effectiveness to the topical application of bioavailable form of vitamin C (L-ascorbic acid)
Used to create a nice product consistency while softening the upper layer of the skin
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
Helps oil and water mix together and works as an emollient
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
This product contains antioxidants (cereus grandiflorus flower extract, chrysin) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.
Might be helpful in reducing fine lines and wrinkles, as well as lightening the skin, but solid evidence is missing. Could somewhat help in reducing the darkness of the under-eye area. Helps to neutralise free radicals in skin
A cactus extract that can help neutralize free radicals because it contains a chemical compound called betacyanins and flavonolglycosides. Can help make the surface of the skin dryer helping make pores look smaller for a very short period of time. The concentrations usually used in cosmetics are too small to have any effect
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
A plant extract that might help to neutralize free radicals in skin. Is claimed to help reduce hyperpigmentation but evidence is missing
A plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin
Helps attract water to the upper layer of the skin. Might have some anti-oxidant properties
A vitamin C derivative. Studies show that is might be effective in reducing hyperpigmentation, but there are no studies confirming that it is effectively converted into the bioavailable form of Vitamin C in skin. It is not clear how this derivative compares in effectiveness to the topical application of bioavailable form of vitamin C (L-ascorbic acid)
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
Helps attract water to the upper layer of the skin and might have some anti-oxidant and skin lightening properties. It can help calm down inflammation in skin
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
Helps to restore skin barrier function, soften the upper layer of the skin and calm down inflammation
A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
Helps attract water to the upper layer of the skin. Might have some anti-aging, anti-oxidant, and skin lightening properties, but solid evidence is missing
A plant extract that might have some anti-inflammatory properties, but solid evidence is lacking. It can be irritating
-Niacinamide Visibly evens skin tone and reduces the look of fine lines and wrinkles.
Source: Sephora CA
The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: alanine, albizia julibrissin bark extract, capryloyl salicylic acid, chrysin, retinyl retinoate.
A "hybrid" of retinol and retinoic acid. It is more stable than retinol and is likely to be more effective based on the early research data available. Is as irritating as retinol
Might be helpful in reducing fine lines and wrinkles, as well as lightening the skin, but solid evidence is missing. Could somewhat help in reducing the darkness of the under-eye area. Helps to neutralise free radicals in skin
A plant extract that might help to neutralize free radicals in skin. Is claimed to help reduce hyperpigmentation but evidence is missing
An amino-acid that helps to attract water to the upper layer of the skin and might help to lighten the skin, but solid evidence is lacking
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
A vitamin C derivative. Studies show that is might be effective in reducing hyperpigmentation, but there are no studies confirming that it is effectively converted into the bioavailable form of Vitamin C in skin. It is not clear how this derivative compares in effectiveness to the topical application of bioavailable form of vitamin C (L-ascorbic acid)
A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
Helps attract water to the upper layer of the skin and might have some anti-oxidant and skin lightening properties. It can help calm down inflammation in skin
Helps attract water to the upper layer of the skin. Might have some anti-aging, anti-oxidant, and skin lightening properties, but solid evidence is missing
Is claimed to be able to brighten skin tone by removing some blood-related pigmented compounds in skin (hemoglobin and related elements) but solid research is missing. Can be irritating
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
| Promise | Can it deliver? |
|---|---|
| Anti-aging | |
| Moisturizing | |
| Evens skin tone |
Total Promises Fulfilled score: 91/100.
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Water, Butylene glycol, Cyclopentasiloxane, Glycerin, Butylene glycol dicaprylate/dicaprate, Ethylhexyl isononanoate, Hydrogenated polyisobutene, Caprylic/capric/myristic/stearic triglyceride, Glyceryl stearate, Peg-100 stearate, Polyglyceryl-3 methylglucose distearate, Stearyl behenate, Dimethicone, Pentaerythrityl tetraethylhexanoate, Biosaccharide gum-1, Dimethicone/vinyl dimethicone crosspolymer, Cetearyl alcohol, Palmitic acid, Stearic acid, Polyethylene, Peg/ppg-20/15 dimethicone, Phenyl methicone, Portulaca oleracea extract, Cocos nucifera oil, Aloe barbadensis leaf extract, Butyrospermum parkii butter, Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer, Sodium hyaluronate, Hydrogenated lecithin, Polyquaternium-51, Niacinamide, Hydrolyzed collagen, Camellia sinensis leaf extract, Tocopheryl acetate, Carbomer, Peg-150 distearate, Ceramide ap, Glycosphingolipids, Glyceryl polymethacrylate, Meadowfoam estolide, Sorbitan isostearate, Squalane, Palmitoyl pentapeptide-4, Polysorbate 20, Steareth-20, N-hydroxysuccinimide, Chrysin, Palmitoyl tripeptide-1, Palmitoyl tetrapeptide-7, Polysorbate 60, Aleuritic acid, Yeast extract, Glycoproteins, Betaine, Hydrogenated polydecene, Ceramide np, Allantoin, Colloidal oatmeal, Retinyl retinoate, Polylactic acid, Canola oil, Cholesteryl nonanoate, Ascorbyl tetraisopalmitate, Glycyrrhiza glabra root extract, Chamomilla recutita flower water, Curcuma longa root extract, Leuconostoc/radish root ferment filtrate, Eruca sativa leaf extract, Glyceryl citrate/lactate/linoleate/oleate, Ceteareth-20, Hydroxypropyl bispalmitamide mea, Glycine soja sterols, Melaleuca alternifolia leaf oil, Unknown, Santalum album oil, Chamomilla recutita flower oil, Caprylhydroxamic acid, Cetearyl glucoside, Glucose, Stearyl stearate, Tromethamine, Citric acid, 1,2-hexanediol, Chlorhexidine digluconate, Potassium sorbate, Dipropylene glycol, Lavandula angustifolia oil, Citrus paradisi peel oil, Cymbopogon citratus leaf oil, Pelargonium graveolens oil, Citrus aurantium dulcis peel oil, Pogostemon cablin oil, Citrus aurantium bergamia fruit oil, Ethylhexylglycerin, Caramel, Disodium edta, Phenoxyethanol, Caprylyl glycol, Limonene, Linalool, Water, Theobroma cacao seed butter, Glycerin, Dimethicone, Isohexadecane, Propanediol, Glyceryl stearate, Peg-20 stearate, Niacinamide, Peg/ppg/polybutylene glycol-8/5/3 glycerin, Hydroxyproline, Hydrolyzed soy protein, Stearic acid, Peg-100 stearate, Palmitic acid, Glycine, Octyldodecanol, Polyacrylamide, Silica silylate, Butylene glycol, Phenoxyethanol, Caffeine, C13-14 isoparaffin, Pentylene glycol, Ci 77891, Titanium dioxide, Tocopherol, Hydrolyzed rice protein, Caprylyl glycol, Carbomer, Mica, Laureth-7, Panax ginseng root extract, Sodium hyaluronate, Proline, Alanine, Capryloyl salicylic acid, Trisodium ethylenediamine disuccinate, Myristic acid, Pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, Ceramide np, Adenosine, Sodium lactate, Hydroxypalmitoyl sphinganine, Polysorbate 20, Sodium hydroxide, Ci 77491, Iron oxides, Tin oxide, Palmitoyl tripeptide-1, Elaeis guineensis extract, Water, Dimethicone, Glycerin, Simmondsia chinensis seed oil, Hydrogenated castor oil dimer dilinoleate, Propanediol, Alcohol denat., Caprylic/capric triglyceride, Cetyl alcohol, Cetyl hydroxyethylcellulose, Octyldodecanol, Silica, Phenoxyethanol, Albizia julibrissin bark extract, Caprylyl glycol, Parfum, Poloxamer 338, Capryloyl salicylic acid, Limonene, Adenosine, Tocopherol, Xanthan gum, Disodium edta, Linalool, Ceramide np, Hydroxypalmitoyl sphinganine, Silica dimethyl silylate, Hydrated silica, Sodium hyaluronate, Polysorbate 60, Citronellol, Sodium benzoate, Ci 16035, Geraniol, Cereus grandiflorus flower extract, Citral, Darutoside, Ci 42090, Glucose, Lactic acid, Potassium sorbate
