
3 of 3 advertised claims delivered
“, Hyaluronic Acid Locks in moisture, supports skin elasticity, and diminishes the look of fine lines and wrinkles.”
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains retinyl retinoate.
These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: palmitoyl pentapeptide-4, palmitoyl tetrapeptide-7.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
“Confidence in a Cream Hydrating Moisturiser”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, hydrolyzed collagen.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, squalane.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: ceramide ap, ceramide np, palmitoyl pentapeptide-4, palmitoyl tetrapeptide-7
“What Else You Need to Know Infused with collagen, hyaluronic acid, niacin, peptides, ceramides, shea butter and vitamin E, your quick-absorbing face moisturizer reduces the appearance of pores and discoloration for a more even skin tone and plumps the look of lines and wrinkles.”
The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: chrysin, retinyl retinoate.
This product can help reduce breakouts and clogged pores because it contains the following ingredient: retinyl retinoate. This ingredient is used for treating acne and can have a noticeable effect.
This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: retinyl retinoate.
This product contains antioxidants (chrysin) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.
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Filter by role to see what each ingredient is doing.
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
More about Butylene glycolA silicone that helps improve the product texture and spreadability. Can absorb oil creating a short-term mattifying effect on the skin
More about CyclopentasiloxaneOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinHelps soften the upper layer of the skin
More about Butylene glycol dicaprylate/dicaprateHelps soften the upper layer of the skin and improve the product consistency
More about Ethylhexyl isononanoateUsed to improve the product consistency and soften the upper layer of the skin
More about Hydrogenated polyisobuteneHelps to soften the upper layer of the skin
More about Caprylic/capric/myristic/stearic triglycerideAn emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
More about Glyceryl stearateHelps oil and water mix togehter and creates a nice product texture
More about Peg-100 stearateHelps water and oil mix together
More about Polyglyceryl-3 methylglucose distearateHelps soften the upper layer of the skin
More about Stearyl behenateA silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
More about DimethiconeUsed to create a nice product consistency while softening the upper layer of the skin
More about Pentaerythrityl tetraethylhexanoateUsed to stabilize product formulations and create a nice product texture
More about Dimethicone/vinyl dimethicone crosspolymerA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
More about Cetearyl alcoholAn emollient that is naturally present in skin and helps soften it
More about Palmitic acidHelps oil and water mix together and works as an emollient
More about Stearic acidHelps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
More about Propylene glycolA silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
More about DimethiconeA plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin
More about Portulaca oleracea extractAn emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
More about Cocos nucifera oilTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
More about Aloe barbadensis leaf extractA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
More about Butyrospermum parkii butterA gelling agent that thickens the product consistency and leaves the skin with a velvety finish
More about Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymerOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin
More about Sodium hyaluronateHelps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
More about Hydrogenated lecithinAn emollient that helps create a nice silky finish on the skin
More about Polyquaternium-51Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
More about NiacinamideA typically plant-derived compound that is supposed mimic human collagen. Cannot penetrate the skin barrier so is not particularly useful in skincare products beyond attracting water to the upper layer of the skin
More about Hydrolyzed collagenCan contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
More about Camellia sinensis leaf extractA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
More about Tocopheryl acetateHelps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
More about CarbomerA type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
More about Ceramide apA type of lipids naturally present in skin. They can be converted to ceramides in skin
More about GlycosphingolipidsUsed to create a nice product texture
More about Glyceryl polymethacrylateHelps soften the upper layer of the skin and create a more even product formulation
More about Meadowfoam estolideHelps oil and water mix together
More about Sorbitan isostearateAn oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
More about SqualaneA type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
More about Palmitoyl pentapeptide-4Is claimed to be able to brighten skin tone by removing some blood-related pigmented compounds in skin (hemoglobin and related elements) but solid research is missing. Can be irritating
More about N-hydroxysuccinimideMight be helpful in reducing fine lines and wrinkles, as well as lightening the skin, but solid evidence is missing. Could somewhat help in reducing the darkness of the under-eye area. Helps to neutralise free radicals in skin
More about ChrysinA type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
More about Palmitoyl tetrapeptide-7Helps attract water to the upper layer of the skin and might have some anti-oxidant and skin lightening properties. It can help calm down inflammation in skin
More about Yeast extractHelps attract water to the upper layer of the skin and improves the product texture
More about BetaineHelps to soften the upper layer of the skin and create a nice product texture
More about Hydrogenated polydeceneA type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
More about Ceramide npHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
More about AllantoinHelps to restore skin barrier function, soften the upper layer of the skin and calm down inflammation
More about Colloidal oatmealA "hybrid" of retinol and retinoic acid. It is more stable than retinol and is likely to be more effective based on the early research data available. Is as irritating as retinol
More about Retinyl retinoateUsed as an abrasive ingredient for physical (mechanical) exfoliation
More about Polylactic acidA plant oil that can help soften the upper layer of the skin
More about Canola oilA vitamin C derivative. Studies show that is might be effective in reducing hyperpigmentation, but there are no studies confirming that it is effectively converted into the bioavailable form of Vitamin C in skin. It is not clear how this derivative compares in effectiveness to the topical application of bioavailable form of vitamin C (L-ascorbic acid)
More about Ascorbyl tetraisopalmitateA plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
More about Glycyrrhiza glabra root extractA plant extract that can contain an active compound curcumin, that may have some anti-inflammatory properties when applied to the skin, but solid research is lacking and the typical concentration used in skincare products is too low. Can be an irritant
More about Curcuma longa root extractA preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine
More about Leuconostoc/radish root ferment filtrateHelps oil and water mix together. Has some emollient properties
More about Ceteareth-20An emollient that helps soften the skin
More about Glycine soja sterolsAn essential oil that can be irritating. Has some anti-bacterial properties
More about Melaleuca alternifolia leaf oilPlant oil that can have healing and anti-inflammatory properties. It contains volatile compouunds that are potential allergens and can be irritating
More about Chamomilla recutita flower oilHelps water and oil in the product mix well together and improves product texture
More about Cetearyl glucosideHelps attract water to the upper layer of the skin. Could be helpful in restoring the skin barrier function
More about GlucoseCan work as an exfoliant but is typically used to adjust the product pH
More about Citric acidHelps to dissolve other ingredients in a formulation. Slows down the rate of product drying
More about Dipropylene glycolAn essential oil. Potential allergen and can be irritating. It has some anti-bacterial properties
More about Lavandula angustifolia oilAn essentil oil from orange peel. Potential allergen and can be irritating
More about Citrus aurantium dulcis peel oilA plant oil with a high content of volatile compounds that can irritate the skin and lead to allergic reactions. Can lead to photosensitivity
More about Citrus aurantium bergamia fruit oilA preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolHelps preserve products and creates a nice product texture
More about Caprylyl glycolA common frangrance that can easily irritate skin, especially if exposed to air, light or heat
More about LimoneneWater, Butylene glycol, Cyclopentasiloxane, Glycerin, Butylene glycol dicaprylate/dicaprate, Ethylhexyl isononanoate, Hydrogenated polyisobutene, Caprylic/capric/myristic/stearic triglyceride, Glyceryl stearate, Peg-100 stearate, Polyglyceryl-3 methylglucose distearate, Stearyl behenate, Dimethicone, Pentaerythrityl tetraethylhexanoate, Unknown, Dimethicone/vinyl dimethicone crosspolymer, Cetearyl alcohol, Palmitic acid, Stearic acid, Polyethylene, Peg-7, Propylene glycol, Unknown, Dimethicone, Phenyl methicone, Portulaca oleracea extract, Cocos nucifera oil, Aloe barbadensis leaf extract, Butyrospermum parkii butter, Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer, Sodium hyaluronate, Hydrogenated lecithin, Polyquaternium-51, Niacinamide, Hydrolyzed collagen, Camellia sinensis leaf extract, Tocopheryl acetate, Carbomer, Peg-150 stearate, Ceramide ap, Glycosphingolipids, Glyceryl polymethacrylate, Meadowfoam estolide, Sorbitan isostearate, Squalane, Palmitoyl pentapeptide-4, Polysorbate 20, Steareth-20, N-hydroxysuccinimide, Chrysin, Elaeis guineensis extract, Tripeptide-11, Palmitoyl tetrapeptide-7, Polysorbate 60, Aleuritic acid, Yeast extract, Glycoproteins, Betaine, Hydrogenated polydecene, Ceramide np, Allantoin, Colloidal oatmeal, Retinyl retinoate, Polylactic acid, Canola oil, Cholesteryl nonanoate, Ascorbyl tetraisopalmitate, Glycyrrhiza glabra root extract, Chamomilla recutita flower water, Curcuma longa root extract, Leuconostoc/radish root ferment filtrate, Eruca sativa leaf extract, Glyceryl citrate/lactate/linoleate/oleate, Ceteareth-20, Hydroxypropyl bispalmitamide mea, Glycine soja sterols, Melaleuca alternifolia leaf oil, Unknown, Santalum album oil, Chamomilla recutita flower oil, Caprylhydroxamic acid, Cetearyl glucoside, Glucose, Stearyl stearate, Tromethamine, Citric acid, Hexanediol, Chlorhexidine digluconate, Potassium sorbate, Dipropylene glycol, Lavandula angustifolia oil, Citrus paradisi peel oil, Cymbopogon citratus leaf oil, Pelargonium graveolens oil, Citrus aurantium dulcis peel oil, Pogostemon cablin oil, Citrus aurantium bergamia fruit oil, Ethylhexylglycerin, Caramel, Disodium edta, Phenoxyethanol, Caprylyl glycol, Limonene, Linalool
Retailers ranked by price — lowest first.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| It CosmeticsConfidence in a Cream Hydrating MoisturiserYOUR PRODUCT | Medik8r-Retinoate Youth Activating Cream Intense | VERSO3 Night Cream | NEOGEN X SUR.MEDICSurmedic 24K Gold Caviar Repair Vital Cream | |
|---|---|---|---|---|
| Match | — | 75% | 65% | 52% |
| Price | $16.00 | $227.06+$211.06 | $112.37+$96.37 | $39.59+$23.59 |
| Shared key ingredients | — | 7 of 18 | 4 of 18 | 8 of 18 |
| Key difference | — | Copper Heptapeptide-14 Pantothenate | Butyrospermum Parkii Butter | Copper Tripeptide-1 |
| Irritancy | High | High | High | Medium |
| Drying alcohol | — | — | Contains drying alcohol | — |
| View product | Shop | Shop | Shop |
Based on the ingredients included, "It Cosmetics - Confidence in a Cream Hydrating Moisturiser" works well for moisturizing the skin. To work well, any moisturizer needs to include a combination of water-binding and emollient ingredients. It Cosmetics - Confidence in a Cream Hydrating Moisturiser ticks this box. Humectants in this product (glycerin, hydrolyzed collagen, sodium hyaluronate, glucose and butylene glycol) help to increase the water content in the upper layer of the skin. (These ingredients do so by "capturing" water molecules from the outside air or from within the deeper layers of the skin). Ceramide np, palmitoyl tetrapeptide-7, glycine soja sterols, glycosphingolipids and hydrolyzed collagen in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.
There are quite a few common irritants in this product, including ingredients without particular skin benefits. We would not recommend it for sensitive skin. We assess the overall irritancy of this moisturizer to be high. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
According to Cruelty-Free Kitty "It Cosmetics" is cruelty free, but its parent company is not.
The product retails from 20.00$ up to 70.00$ in the United States, for 15.00£ in the United Kingdom and for 22.00CA$ in Canada.
For a detailed price comparison: click here.
Every concentration estimate and effectiveness label is anchored to one of these 38 studies and safety reviews.
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