It Cosmetics Confidence in a Cream Hydrating Moisturiser

Based on the ingredients included, "It Cosmetics - Confidence in a Cream Hydrating Moisturiser" works well for moisturizing the skin. The formulation is based on a combination of good humectants and emollients. Both are needed to increase the skin hydration level. Glycerin, hydrolyzed collagen, sodium hyaluronate, glucose and butylene glycol in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Emollients in this formulation (ceramide np, palmitoyl tetrapeptide-7, glycine soja sterols, glycosphingolipids and hydrolyzed collagen) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.

Ingredient callouts

• this moisturizer contains an effective form of retinoids (vitamin A): retinyl retinoate 0.05% - 0.10%. Retinoids are potent multitasking actives. They work to improve and prevent early signs of aging, reduce hyperpigmentation (age spots and post-acne marks), and prevent inflamed blemishes and clogged pores. The downside of retinoids is that they can be irritating. If you are not already using a retinoid in your routine, it is best to start slowly and apply the retinoid product only a few times per week. If your skin tolerates it well, you can gradually increase the frequency to daily. Because of the irritation risk of retinoids, we recommend to have another, retinoid-free moisturizer in your routine to use on the alternative days or when your skin feels dry.
• As a plus, this moisturizer also contains ceramides (ceramide np 0.10% - 0.20% and ceramide ap 0.01% - 0.05%). Ceramides are a type of lipids that our skin produces itself. They are a building block of the skin's barrier. Ceramides used in skincare are synthetic or extracted from plants. They work well for softening the skin surface and "patch holes" in the skin's barrier.
• We like that this moisturizer contains peptides (palmitoyl tetrapeptide-7 0.05% - 0.15% and palmitoyl pentapeptide-4 0.01% - 0.05%). There are many different kind of peptides and they are naturally present in our skin. They all are a combination of amino-acids. Some of them work as natural anti-biotics, promote wound-healing and production of collagen. The science is still not settled on how effective peptides in skincare are, but it is very likely that they have a benefit. Peptides might help restore the skin barrier and fight the signs of aging. At the very least, peptides work as humectants: they attract water to the upper layer of the skin and improve its hydration.

Irritation risk

This moisturizer contains a bunch of common irritants, including ingredients that do not provide any known benefit for the skin. It might not be the best choice if your skin is sensitive. We assess the overall irritancy of this moisturizer to be high. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

About the brand

According to Cruelty-Free Kitty "It Cosmetics" is cruelty free, but its parent company is not.

Price

The product retails from 20.00$ up to 70.00$ in the United States, from 12.00£ up to 15.00£ in the United Kingdom and for 22.00CA$ in Canada.

For a detailed price comparison: click here.