Dupes & alternatives for Elizabeth Grant-Firm & Brighten Serum Duo

Firm & Brighten Serum Duo
Elizabeth Grant

Firm & Brighten Serum Duo

High irritancy Score: 75/100
20 alternatives found · Best match: 46% (Medium)
'Buffet' Serum
The Ordinary
'Buffet' Serum
46%
Medium match
$12.70
Medium irritancy

Why it matches

UREAPALMITOYL TETRAPEPTIDE-7PALMITOYL TRIPEPTIDE-1 +7 more

Key differences

PENTAPEPTIDE-18DIPEPTIDE DIAMINOBUTYROYL BENZYLAMIDE DIACETATEPALMITOYL TRIPEPTIDE-38 +12 more
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Hydraboost HA Serum Pad
45%
Medium match
$72.00
Medium irritancy

Why it matches

PALMITOYL TETRAPEPTIDE-7PALMITOYL TRIPEPTIDE-1PANTHENOL +6 more

Key differences

ANHYDROXYLITOLACETYL HEXAPEPTIDE-8PALMITOYL TRIPEPTIDE-38 +4 more
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Peptide 21 Wrinkle Resist Serum
44%
Medium match
$95.00
Medium irritancy

Why it matches

TRIPEPTIDE-10 CITRULLINEPALMITOYL TETRAPEPTIDE-7PALMITOYL TRIPEPTIDE-1 +3 more

Key differences

ACETYL OCTAPEPTIDE-3HEXAPEPTIDE-11TRIPEPTIDE-1 +15 more
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Peptide Booster
Paula's choice
Peptide Booster
44%
Medium match
$15.60
Medium irritancy

Why it matches

PALMITOYL TRIPEPTIDE-1PALMITOYL TETRAPEPTIDE-7GLYCERIN +2 more

Key differences

TRIPEPTIDE-1MYRISTOYL HEXAPEPTIDE-16MYRISTOYL PENTAPEPTIDE-17 +21 more
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BioREWIND AM Full-Spectrum Antioxidant Serum
43%
Medium match
Medium irritancy

Why it matches

PALMITOYL TRIPEPTIDE-1PANTHENOLPALMITOYL TETRAPEPTIDE-7 +7 more

Key differences

TETRAHEXYLDECYL ASCORBATESODIUM PCASUPEROXIDE DISMUTASE +3 more
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Daily Triple Serum
43%
Medium match
$34.00
Low irritancy

Why it matches

PANTHENOLPALMITOYL TETRAPEPTIDE-7PALMITOYL TRIPEPTIDE-1 +3 more

Key differences

ARGININE/LYSINE POLYPEPTIDENIACINAMIDEHYALURONIC ACID +3 more
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Centella Unscented Serum
43%
Medium match
$6.70
Medium irritancy

Why it matches

PALMITOYL TETRAPEPTIDE-7PALMITOYL TRIPEPTIDE-1PANTHENOL +2 more

Key differences

NIACINAMIDEMADECASSIC ACIDADENOSINE +11 more
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The Cure Pure Serum
Natura Bissé
The Cure Pure Serum
43%
Medium match
$265.00
Medium irritancy

Why it matches

TRIPEPTIDE-10 CITRULLINEUREACYCLOPENTASILOXANE +8 more

Key differences

TRIPEPTIDE-1MANGIFERA INDICA SEED BUTTERBETAINE +1 more
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Ampoule Lift [A]
43%
Medium match
$33.00
Medium irritancy

Why it matches

PALMITOYL TETRAPEPTIDE-7PALMITOYL TRIPEPTIDE-1GLYCERIN +5 more

Key differences

RETINOL3-O-ETHYL ASCORBIC ACIDVITIS VINIFERA SEED OIL +2 more
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LIFTING RX Lift Serum
42%
Medium match
$49.00
Medium irritancy

Why it matches

PANTHENOLUREAGLYCERIN +5 more

Key differences

NIACINAMIDEGLYCOLIC ACIDPALMITOYL TRIPEPTIDE-5 +8 more
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Anti-Aging Concentrate
42%
Medium match
$125.00
Low irritancy

Why it matches

PALMITOYL TETRAPEPTIDE-7PALMITOYL TRIPEPTIDE-1CAPRYLIC/CAPRIC TRIGLYCERIDE +6 more

Key differences

ALPHA-ARBUTINTETRAHEXYLDECYL ASCORBATECAMELLIA SINENSIS LEAF EXTRACT +4 more
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Speed Recovery Serum
42%
Medium match
$55.00
Medium irritancy

Why it matches

PALMITOYL TETRAPEPTIDE-7PALMITOYL TRIPEPTIDE-1GLYCERIN +3 more

Key differences

ADENOSINECARNOSINELIMNANTHES ALBA SEED OIL +2 more
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Similarity breakdown
Overall formula42%
Hero ingredients67%
Active ingredients30%
All ingredients18%
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Rapidly Renew Daily Serum
42%
Medium match
$19.50
Medium irritancy

Why it matches

PALMITOYL TETRAPEPTIDE-7PALMITOYL TRIPEPTIDE-1SODIUM HYALURONATE +3 more

Key differences

PALMITOYL TRIPEPTIDE-5PALMITOYL DIPEPTIDE-5 DIAMINOBUTYROYL HYDROXYTHREONINEMETHYL METHACRYLATE CROSSPOLYMER +5 more
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Hydrating Peptide Serum
42%
Medium match
$50.00
Low irritancy

Why it matches

PALMITOYL TETRAPEPTIDE-7PALMITOYL TRIPEPTIDE-1SODIUM LACTATE +2 more

Key differences

NIACINAMIDEBETA-GLUCANSODIUM PCA
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Different ingredients (3)
Similarity breakdown
Overall formula42%
Hero ingredients67%
Active ingredients25%
All ingredients16%
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Power B - Revitalising & Clearing
42%
Medium match
$85.00
Medium irritancy

Why it matches

PANTHENOLUREAGLYCERIN +3 more

Key differences

NIACINAMIDECHONDRUS CRISPUS EXTRACTCYANOCOBALAMIN +17 more
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IMAGE MD restoring youth repair serum
41%
Medium match
$65.20
High irritancy

Why it matches

PALMITOYL TETRAPEPTIDE-7PALMITOYL TETRAPEPTIDE-7PALMITOYL TRIPEPTIDE-1 +8 more

Key differences

GLYCOLIC ACIDTETRAHEXYLDECYL ASCORBATEACETYL HEXAPEPTIDE-8 +17 more
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Immersion Serum Concentrate
41%
Medium match
$70.00
Medium irritancy

Why it matches

PALMITOYL TETRAPEPTIDE-7PALMITOYL TRIPEPTIDE-1PANTHENOL +4 more

Key differences

NIACINAMIDEACETYL HEXAPEPTIDE-37CENTELLA ASIATICA EXTRACT +10 more
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Hydr8 B5 Intense Hyaluronic Acid Serum
$60.00
Medium irritancy

Why it matches

LACTIC ACIDPANTHENOLUREA +5 more

Key differences

ACETYL GLUCOSAMINEBIOSACCHARIDE GUM-1CALCIUM PANTOTHENATE +14 more
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Tranexamic acid + Retinal serum
41%
Medium match
$22.20
Medium irritancy

Why it matches

PALMITOYL TETRAPEPTIDE-7PALMITOYL TRIPEPTIDE-1GLYCERIN +6 more

Key differences

RETINALBAKUCHIOLTETRAHEXYLDECYL ASCORBATE +8 more
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About Similarity Scores

Our similarity score compares product formulas based on shared active ingredients, hero ingredients, and overall formula composition. A higher score means a more similar formula.

70%+ - High match
40-69% - Medium match
<40% - Low match

Note: Similarity is based on WIMJ's formula analysis (actives + overall formula similarity). Ingredient concentrations are estimated; products aren't lab-tested. A similar formula doesn't guarantee the same texture or feel.