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Can the product deliver on its promises?

See a mistake?
What does the product description say?
"Buttermilk Makeup Melting Cleansing Balm"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (caprylyl/capryl glucoside, polyhydroxystearic acid) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Ingredient Effectiveness Concentration Irritancy
meets threshold
meets threshold
does not meet threshold

How honest is this product?

Promise Can it deliver?
Total Promises Fulfilled score: 100/100.

Potential irritants


Ingredients by volume

Ingredient Estimated concentration
An emollient that helps soften the skin and create a nice product texture
23% - 34%
Plain old water
12% - 18%
Helps oil and water mix together. Can be used as a cleansing agent
5.7% - 8.6%
Helps soften the skin and attract water to its upper layer. Helps create nice product texture
3.7% - 5.5%
Helps soften the upper layer of the skin
2.7% - 4%
Helps soften the upper layer of the skin
1.9% - 2.9%
Used to create a thicker product consistency and stabilize the formulation
1.5% - 2.3%
1.3% - 2%
1.1% - 1.7%
Consists of remains of dead yeast bacteria cells. Helps to hydrate the skin and reduce irritation. Might has some anti-oxidant effect
0.95% - 1.4%
Helps attract water to the upper layer of the skin
0.55% - 1.25%
Helps attract water to the upper layer of the skin
0.45% - 1.05%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.45% - 1%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.4% - 0.9%
Might be somewhat helpful in reducing hyperpigmentation and neutralizing free radicals but its typical concentration in a product is too low for having an effect
0.35% - 0.8%
Helps attract water to the skin and might have some anti-bacterial properties. Can be an allergen
0.35% - 0.8%
The ingredient is not recognized
A plant extract that might have some anti-oxidant effect
0.4% - 0.9%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.35% - 0.85%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
0.2% - 0.7%
0.15% - 0.65%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.2% - 0.75%
A protein derived from milk. In skincare products, might help to soften the upper layer of the skin
0.2% - 0.75%
Can work as an exfoliant but is typically used to adjust the product pH
0.1% - 0.4%
Helps attract water to the upper layer of the skin. Could be helpful in restoring the skin barrier function
0.1% - 0.35%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.1% - 0.5%
A preservative
0.05% - 0.3%
A preservative
0.05% - 0.3%

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Scientific Sources