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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Enriched with essential fatty acids, emollients and adaptive emulsifiers, the moisturiser leaves skin feeling hydrated and revitalised with the appearance of fine lines and wrinkles visibly reduced."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.This ingredient - sodium ascorbyl phosphate - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.

This ingredient sodium ascorbyl phosphate might be able to help neutralize free radicals in skin and help it fight off some of the sun damage.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Formulated with ultra-hydrating Hyaluronic Acid and microlipids of stabilised Vitamin C, it helps enhance natural collagen reproduction and fight free radical damage for improved texture and a more even tone."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Oxygen & Hyaluronic Boosting Moisturiser"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, glycogen.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, dimethicone.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (sodium ascorbyl phosphate) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Evens skin tone
Total Promises Fulfilled score: 41/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
4.8% - 5.9%
An emollient that helps soften the skin and is used to improve product texture and stability
4.1% - 5%
Helps oil and water mix together while softening the upper layer of the skin
2.7% - 3.3%
An emollient that softens skin and creates a nice product texture
2.4% - 2.9%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
2% - 2.4%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.7% - 2.1%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
1.5% - 1.8%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
1.2% - 1.4%
A silicone that improves product texture and helps dissolve other ingredients. Can form a non-greasy film on the skin to prevent moisture loss
1% - 1.2%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.65% - 1%
Helps attract water to the upper layer of the skin
0.55% - 0.85%
Plant extract that can help neutralize free radicals in skin. Can be used as a fragrance. Can be irritating
0.6% - 0.9%
0.45% - 0.7%
A plant extract that has some anti-oxidant and anti-bacterial properties. Can be irritating
0.4% - 0.65%
A derivative of vitamin C that is more stable, but less bioavailable than the pure form of vitamin C. It does not penetrate the skin well, but has been shown to convert to pure vitamin C once in skin. It can be helpful in stimulating collagen production and lightening the skin tone, but the required concentration is likely to be very high
0.45% - 0.65%
A stable derivative of vitamin C. It is oil-soluble which means it is more likely to penetrate the skin compared to the pure form of vitamin C (which is water-soluble), but it is less bio-available and is way less effective in stimulating collagen and reducing wrinkles compared to the pure form of vitamin C (L-ascorbic acid) and its other derivatives (for example, magnesium ascorbyl phosphate). At the same time, this vitamin C derivative has been shown in studies to be effective in reducing acne, blemishes and clogged pores. It is less irritating then the pure form of vitamin C
0.45% - 0.65%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.4% - 0.65%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.35% - 0.65%
0.3% - 0.55%
Helps to attract water to the upper layer of the skin
0.3% - 0.55%
Helps oil and water mix together
0.3% - 0.55%
An emollient made of jojoba oil. Helps soften the skin and support its barrier function
0.3% - 0.55%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
0.3% - 0.6%
Helps water and oil mix together. Could be an allergen (beeswax)
0.3% - 0.55%
Helps water and oil mix together and stabilize the product formulation
0.3% - 0.5%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.3% - 0.5%
Helps attract water to the upper layer of the skin and improves the product texture
0.25% - 0.45%
Used to create a thicker product consistency
0.25% - 0.5%
Helps oil and water mix together
0.3% - 0.55%
Helps stabilize the product formulation
0.2% - 0.4%
Can work as an exfoliant but is typically used to adjust the product pH
0.2% - 0.35%
Used to create a gel-like product texture, as well as to stabilize emulsions
0.25% - 0.45%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.2% - 0.4%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.2%
A silicone that forms a light film on the skin surface helping to bind water and temporarily absorb oils creating a matt and powdery feel
0.15% - 0.25%
Used to create a silky product texture and add volume to products
0.1% - 0.2%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.2%
A preservative
0.05% - 0.1%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
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IRRITANCY
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HIGH
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Potential Irritants
All ingredients
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Questions

Scientific Sources