
Youth To The People Superclay Purify + Clear Power Mask
Product summary
"Youth To The People - Superclay Purify + Clear Power Mask" is effective for: Evens skin tone, Anti-aging, Anti-blemish, Anti-inflammatory and Moisturizing
Ingredient callouts
- A good concentration of Niacinamide (1.60% - 2.00%). Niacinamide is a well-studied multi-tasking active. It is stable, and can work well in almost any hydrating formulation. There is solid evidence that Niacinamide can help support skin barrier, regulate oil production and reduce acne and clogged pores. It also helps to fight photodamage and improve the skin tone, reducing pigmentation marks.
- Humectants (glyceryl acrylate/acrylic acid copolymer 0.25% - 0.45% and glycerin 2.40% - 2.90%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.
About the brand
According to Cruelty-Free Kitty "Youth To The People" is cruelty free and so is its parent company.
Price
The product retails for 36.00$ in the United States, from 31.00£ up to 58.80£ in the United Kingdom, for 59.00A$ in Australia, for 47.00CA$ in Canada and for 67.00NZ$ in New Zealand.
For a detailed price comparison: click here.
Benefits
Promise: Anti-blemish
What does the product description say?
Superclay Purify + Clear Power Mask
This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.
Ingredient | Effectiveness | Concentration | Irritancy |
---|---|---|---|
niacinamide | HIGH | ||
kaolin | LOW | ||
bentonite | LOW |
Promise: Evens skin tone
What does the product description say?
A powerful clarifying treatment with niacinamide that actively clears the complexion, visibly reduces pores, and helps even skin tone.
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
Ingredient | Effectiveness | Concentration | Irritancy |
---|---|---|---|
niacinamide | HIGH | ||
lactic acid | HIGH | ||
salicylic acid | LOW |
Promise: Exfoliation
What does the product description say?
Absorb excess oils, pollution, and impurities while gently exfoliating. . 2% Niacinamide.
This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.
Ingredient | Effectiveness | Concentration | Irritancy |
---|---|---|---|
lactic acid | HIGH | ||
salicylic acid | HIGH | ||
allantoin | LOW |
Promise: Moisturizing
What does the product description say?
Improves skin clarity and visibly tightens pores while supporting skin's moisture barrier. . BHA.
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, glyceryl acrylate/acrylic acid copolymer.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: carthamus tinctorius seed oil, cetyl alcohol.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide
Ingredient | Effectiveness | Concentration | Irritancy |
---|---|---|---|
saccharomyces/xylinum/black tea ferment | HIGH | ||
carthamus tinctorius seed oil | HIGH | ||
glycerin | HIGH |
Other benefit: Anti-aging
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
Ingredient | Effectiveness | Concentration | Irritancy |
---|---|---|---|
niacinamide | HIGH | ||
magnesium aluminum silicate | LOW | ||
lactic acid | MEDIUM |
Honesty check
How honest is this product?
Promise | Can it deliver? |
---|---|
Moisturizing | |
Evens skin tone | |
Anti-blemish | |
Exfoliation |
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Potential irritants

Ingredient | Irritancy | Skin Benefit |
---|---|---|
salicylic acid | ||
gardenia florida fruit extract | ||
ci 42090 |
User reviews (0)
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WIMJ similarity score | 83% | 78% | 75% | 75% | 74% | 74% | 70% | 70% | 70% | 69% | |
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Ingredients & concentrations
- niacinamide
- salicylic acid
- lactic acid
- glyceryl acrylate/acrylic acid copolymer
- allantoin
- saccharomyces/xylinum/black tea ferment
- kaolin
- carthamus tinctorius seed oil
- glycerin
- +5 more
Ingredient | Estimated concentration |
---|---|
45% - 55% | |
Plain old water | |
4.2% - 5.1% | |
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color | |
4% - 4.9% | |
An emollient that helps soften the skin | |
3% - 3.7% | |
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin | |
2.4% - 2.9% | |
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant | |
1.9% - 2.4% | |
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together | |
1.6% - 2% | |
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production | |
1.4% - 1.7% | |
1.2% - 1.4% | |
Helps stabilize the product formulation | |
TBC | |
The ingredient is not recognized | |
0.95% - 1.15% | |
Can absorb oil. There is no research confirming other benefits for the skin | |
0.75% - 1.15% | |
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together | |
0.65% - 0.95% | |
Might be helpful in restoring skin barrier function and, when combined with zinc carbonate and malonic acid, reducing fine lines and wrinkles by stimulating elastin production. Also helps stabilize the product formulation | |
0.55% - 0.8% | |
A clay mineral. Can absorb oil from the surface of the skin | |
0.45% - 0.7% | |
Can absorb oil. There is no research confirming other benefits for the skin | |
0.55% - 0.85% | |
0.4% - 0.65% | |
0.4% - 0.6% | |
Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid) | |
0.35% - 0.6% | |
0.3% - 0.55% | |
A fermented sweet black tea. There is no studies on particular benefits of this ingredient in skin. It can help attract water to the upper layer of the skin, and might have some anti-oxidant effect. It is used in skincare for mostly marketing purposes because of the popularity of kombucha drinks | |
0.3% - 0.5% | |
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated | |
0.3% - 0.6% | |
An emollient that helps soften the skin and might help calm down inflammation | |
0.25% - 0.45% | |
0.25% - 0.5% | |
A colorant (dye) | |
TBC | |
The ingredient is not recognized | |
0.25% - 0.45% | |
0.25% - 0.45% | |
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin | |
0.25% - 0.45% | |
Helps attract water to the upper layer of the skin and provide a longer-lasting hydration. Can create a thicker product consistency | |
0.25% - 0.5% | |
Helps oil and water mix together | |
0.25% - 0.5% | |
Helps oil and water mix together | |
0.25% - 0.5% | |
0.25% - 0.45% | |
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome) | |
0.25% - 0.45% | |
Helps water and oil mix together | |
0.2% - 0.4% | |
A preservative | |
0.3% - 0.6% | |
Benefits for the skin are not clear | |
0.2% - 0.35% | |
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products | |
0.15% - 0.3% | |
A preservative | |
0.15% - 0.3% | |
A preservative. It helps prevent bacterial growth in cosmetic products | |
0.25% - 0.45% | |
A mineral. It does not have any confirmed benefit for the skin | |
0.25% - 0.45% | |
Used to absorb oil and can temporarily mattify skin | |
0.1% - 0.2% | |
A preservative | |
0.15% - 0.25% | |
A preservative | |
0.1% - 0.2% | |
Used to stabilize the product formulation and can help absorb oil | |
0.1% - 0.15% | |
Used as a fragrance. Can be irritating. | |
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Sources
- Glycerol and the skin: holistic approach to its origin and functions
- Niacinamide - mechanisms of action and its topical use in dermatology
- Gehring, W. (2004). Nicotinic acid/niacinamide and the skin. Journal of Cosmetic Dermatology, 3(2), 88–93. doi:10.1111/j.1473-2130.2004.00115.x
- Final report on the safety assessment of aluminum silicate, calcium silicate, magnesium aluminum silicate, magnesium silicate, magnesium trisilicate, sodium magnesium silicate, zirconium silicate, attapulgite, bentonite, Fuller's earth, hectorite, kaolin, lithium magnesium silicate, lithium magnesium sodium silicate, montmorillonite, pyrophyllite, and zeolite
- Extracellular matrix in cutaneous ageing: the effects of 0.1% copper-zinc malonate-containing cream on elastin biosynthesis
- Salicylic acid as a peeling agent: a comprehensive review
- Beta Hydroxy Acids
- A review of toxicity from topical salicylic acid preparations
- Glycolic Acid Peels Versus Salicylic–Mandelic Acid Peels in Active Acne Vulgaris and Post‐Acne Scarring and Hyperpigmentation: A Comparative Study
- Profile of wound healing process induced by allantoin
- Epidermal and dermal effects of topical lactic acid
- Dual Effects of Alpha-Hydroxy Acids on the Skin
- The influence of alkane chain length on the skin irritation potential of 1,2-alkanediols
- Allergic contact dermatitis from gardenia fruit