What's In My Jar

Way of Will Brightening Face Serum Dupes

We found no close formula dupe for Way of Will Brightening Face Serum. The nearest product, Root Science Bare Essential Nutrient Botanical Serum, is only a 35% match: it shares 4 of the original's 7 key ingredients (including Black currant seed oil, Rosa rubiginosa seed oil and Jojoba oil).

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Way of Will Brightening Face Serum

Brightening Face Serum

Medium irritancy Score: 75/100

What it is: Serum with 7 key ingredients
Works for: Moisturizing

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20 alternatives found · Best match: 35% (Low)

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No close formula dupes found

These are the closest alternatives based on WIMJ's similarity score. Consider filtering by irritancy or ingredients you want to avoid.

Top dupes for Way of Will Brightening Face Serum

Root Science Bare Essential Nutrient Botanical Serum

Root Science

Bare Essential Nutrient Botanical Serum

35%

Low match

High irritancy

4/8

key actives shared

36%

of the original's ingredients

Why it's a dupe

Both are serums.
Both contain:Vitis vinifera seed oil Rosa rubiginosa seed oil Jojoba oil Black currant seed oil
Both work for:Moisturizing
The original also hasCamellia oleifera seed oil Oryza sativa bran oil Marula oil
Unlike the original, it hasSqualane Vaccinium macrocarpon seed oil Avena sativa kernel oil
It also works for:Anti-oxidationAnti-aging

See Root Science Bare Essential Nutrient Botanical Serum dupes View full product details

Pureance Cellular Restore Serum

Pureance

Cellular Restore Serum

33%

Low match

Low irritancy

2/8

key actives shared

27%

of the original's ingredients

Why it's a dupe

Both are serums.
Both contain:Jojoba oil Sea buckthorn oil
Both work for:Moisturizing
The original also hasCamellia oleifera seed oil Vitis vinifera seed oil Rosa rubiginosa seed oil
Unlike the original, it hasSunflower seed oil Malva sylvestris leaf extract
It also works for:Anti-agingAnti-oxidation

Buy on Amazon$49.00 · as of 10/24 03:07 GMT

See Pureance Cellular Restore Serum dupes View full product details

Look Organics Bioactive Complex

Look Organics

Bioactive Complex

33%

Low match

Low irritancy

2/8

key actives shared

27%

of the original's ingredients

Why it's a dupe

Both are serums.
Both contain:Jojoba oil Sea buckthorn oil
Both work for:Moisturizing
The original also hasCamellia oleifera seed oil Vitis vinifera seed oil Rosa rubiginosa seed oil
Unlike the original, it hasResveratrol Tea seed oil Olea europaea fruit oil
It also works for:Anti-agingAnti-oxidation

See Look Organics Bioactive Complex dupes View full product details

By BEAUTY BAY 5% Squalane + Grapeseed Oil Serum Hybrid

By BEAUTY BAY

5% Squalane + Grapeseed Oil Serum Hybrid

33%

Low match

Low irritancy

2/8

key actives shared

27%

of the original's ingredients

Why it's a dupe

Both are serums.
Both contain:Vitis vinifera seed oil Jojoba oil
Both work for:Moisturizing
The original also hasCamellia oleifera seed oil Rosa rubiginosa seed oil Oryza sativa bran oil
Unlike the original, it hasCoco-caprylate/caprate Squalane Evening primrose oil

See By BEAUTY BAY 5% Squalane + Grapeseed Oil Serum Hybrid dupes View full product details

Lina Hanson Global Calm Serum

Lina Hanson

Global Calm Serum

33%

Low match

Low irritancy

2/8

key actives shared

27%

of the original's ingredients

Why it's a dupe

Both are serums.
Both contain:Vitis vinifera seed oil Jojoba oil
Both work for:Moisturizing
The original also hasCamellia oleifera seed oil Rosa rubiginosa seed oil Oryza sativa bran oil
Unlike the original, it hasCarthamus tinctorius seed oil Passion fruit oil Sunflower seed oil

See Lina Hanson Global Calm Serum dupes View full product details

Eczema Honey Nourishing Face Serum

Eczema Honey

Nourishing Face Serum

32%

Low match

Medium irritancy

3/8

key actives shared

27%

of the original's ingredients

Why it's a dupe

Both are serums.
Both contain:Vitis vinifera seed oil Jojoba oil Marula oil
Both work for:Moisturizing
The original also hasCamellia oleifera seed oil Rosa rubiginosa seed oil Oryza sativa bran oil

Buy on Amazon$29.95 · as of 10/23 00:16 GMT

See Eczema Honey Nourishing Face Serum dupes View full product details

Aotea Mānuka Face Oil

Aotea

Mānuka Face Oil

32%

Low match

Low irritancy

3/8

key actives shared

27%

of the original's ingredients

Why it's a dupe

Both are serums.
Both contain:Vitis vinifera seed oil Jojoba oil Black currant seed oil
Both work for:Moisturizing
The original also hasCamellia oleifera seed oil Rosa rubiginosa seed oil Oryza sativa bran oil
Unlike the original, it hasPrunus amygdalus dulcis oil

See Aotea Mānuka Face Oil dupes View full product details

KLUR Unseasonal Kind ™

KLUR

Unseasonal Kind ™

30%

Low match

Medium irritancy

4/8

key actives shared

45%

of the original's ingredients

Why it's a dupe

Both are serums.
Both contain:Camellia oleifera seed oil Vitis vinifera seed oil Jojoba oil Sea buckthorn oil
Both work for:Moisturizing
The original also hasRosa rubiginosa seed oil Oryza sativa bran oil Black currant seed oil
Unlike the original, it hasPrickly pear seed oil Squalane Rubus idaeus seed oil
It also works for:Anti-agingAnti-oxidation

Buy at Klur$90.00 Amazon

See KLUR Unseasonal Kind ™ dupes View full product details

Kovo Essentials KOVO Bakuchiol + CBD Alternative Retinol Face Serum

Kovo Essentials

KOVO Bakuchiol + CBD Alternative Retinol Face Serum

30%

Low match

Medium irritancy

3/8

key actives shared

27%

of the original's ingredients

Why it's a dupe

Both are serums.
Both contain:Vitis vinifera seed oil Jojoba oil Sea buckthorn oil
Both work for:Moisturizing
The original also hasCamellia oleifera seed oil Rosa rubiginosa seed oil Oryza sativa bran oil
Unlike the original, it hasBakuchiol Rosa canina seed oil Agran oil
It also works for:Evens skin toneAnti-agingAnti-blemishAnti-oxidation

Buy at NordstromCheck price Amazon

See Kovo Essentials KOVO Bakuchiol + CBD Alternative Retinol Face Serum dupes View full product details

Garden of Eden Primrose E Radiant Skin Serum

Garden of Eden

Primrose E Radiant Skin Serum

30%

Low match

Medium irritancy

2/8

key actives shared

27%

of the original's ingredients

Why it's a dupe

Both are serums.
Both contain:Vitis vinifera seed oil Jojoba oil
Both work for:Moisturizing
The original also hasCamellia oleifera seed oil Rosa rubiginosa seed oil Oryza sativa bran oil
Unlike the original, it hasEvening primrose oil Caprylic/capric triglyceride Isopropyl myristate
It also works for:Anti-agingAnti-oxidation

See Garden of Eden Primrose E Radiant Skin Serum dupes View full product details

Mayani Retinol serum

Mayani

Retinol serum

30%

Low match

Medium irritancy

2/8

key actives shared

27%

of the original's ingredients

Why it's a dupe

Both are serums.
Both contain:Vitis vinifera seed oil Jojoba oil
Both work for:Moisturizing
The original also hasCamellia oleifera seed oil Rosa rubiginosa seed oil Oryza sativa bran oil
Unlike the original, it hasHydroxypinacolone retinoate Caprylic/capric triglyceride Prunus amygdalus dulcis oil
It also works for:Anti-agingAnti-blemishEvens skin tone

See Mayani Retinol serum dupes View full product details

Ausceuticals Beauty Sleep Retinol Oil Serum

Ausceuticals

Beauty Sleep Retinol Oil Serum

30%

Low match

Medium irritancy

2/8

key actives shared

27%

of the original's ingredients

Why it's a dupe

Both are serums.
Both contain:Camellia oleifera seed oil Vitis vinifera seed oil
Both work for:Moisturizing
The original also hasRosa rubiginosa seed oil Jojoba oil Oryza sativa bran oil
Unlike the original, it hasHydroxypinacolone retinoate Ceramide 3 Prickly pear seed oil
It also works for:Anti-agingEvens skin toneAnti-blemishAnti-oxidation

See Ausceuticals Beauty Sleep Retinol Oil Serum dupes View full product details

REVOLUTION SKINCARE 1% Bakuchiol Serum

REVOLUTION SKINCARE

1% Bakuchiol Serum

30%

Low match

Low irritancy

1/8

key actives shared

9%

of the original's ingredients

Why it's a dupe

Both are serums.
Both contain:Vitis vinifera seed oil
Both work for:Moisturizing
The original also hasCamellia oleifera seed oil Rosa rubiginosa seed oil Jojoba oil
Unlike the original, it hasBakuchiol Isopropyl myristate Caprylic/capric triglyceride
It also works for:Evens skin toneAnti-agingAnti-oxidationAnti-blemish

See REVOLUTION SKINCARE 1% Bakuchiol Serum dupes View full product details

Shivat Lifting Serum with Grape Oil

Shivat

Lifting Serum with Grape Oil

29%

Low match

Medium irritancy

2/8

key actives shared

18%

of the original's ingredients

Why it's a dupe

Both are serums.
Both contain:Vitis vinifera seed oil Jojoba oil
Both work for:Moisturizing
The original also hasCamellia oleifera seed oil Rosa rubiginosa seed oil Oryza sativa bran oil
Unlike the original, it hasPanthenol Borago officinalis seed oil Hydrolyzed collagen

See Shivat Lifting Serum with Grape Oil dupes View full product details

UADA Triple Repair Serum FT. Kojic Acid

UADA

Triple Repair Serum FT. Kojic Acid

28%

Low match

Medium irritancy

2/8

key actives shared

27%

of the original's ingredients

Why it's a dupe

Both are serums.
Both contain:Jojoba oil Oryza sativa bran oil
Both work for:Moisturizing
The original also hasCamellia oleifera seed oil Vitis vinifera seed oil Rosa rubiginosa seed oil
Unlike the original, it hasKojic acid Glycerinniacinamide
It also works for:Evens skin toneAnti-oxidationAnti-aging

Buy at UADA SKINCheck price Amazon

See UADA Triple Repair Serum FT. Kojic Acid dupes View full product details

province apothecary Clear Skin Advanced Spot Serum

province apothecary

Clear Skin Advanced Spot Serum

28%

Low match

Medium irritancy

2/8

key actives shared

27%

of the original's ingredients

Why it's a dupe

Both are serums.
Both contain:Jojoba oil Sea buckthorn oil
Both work for:Moisturizing
The original also hasCamellia oleifera seed oil Vitis vinifera seed oil Rosa rubiginosa seed oil
It also works for:Anti-oxidationAnti-aging

See province apothecary Clear Skin Advanced Spot Serum dupes View full product details

Sky Organics Youth Boost Bakuchiol Night Serum

Sky Organics

Youth Boost Bakuchiol Night Serum

28%

Low match

Medium irritancy

2/8

key actives shared

27%

of the original's ingredients

Why it's a dupe

Both are serums.
Both contain:Jojoba oil Marula oil
Both work for:Moisturizing
The original also hasCamellia oleifera seed oil Vitis vinifera seed oil Rosa rubiginosa seed oil
Unlike the original, it hasBakuchiol Sunflower seed oil Rosehip oil
It also works for:Anti-agingEvens skin toneAnti-oxidationAnti-blemish

See Sky Organics Youth Boost Bakuchiol Night Serum dupes View full product details

marie veronique C-Therapy Serum

marie veronique

C-Therapy Serum

28%

Low match

Medium irritancy

2/8

key actives shared

27%

of the original's ingredients

Why it's a dupe

Both are serums.
Both contain:Vitis vinifera seed oil Jojoba oil
Both work for:Moisturizing
The original also hasCamellia oleifera seed oil Rosa rubiginosa seed oil Oryza sativa bran oil
Unlike the original, it hasTetrahexyldecyl ascorbate 3-glyceryl ascorbate Ferulic acid
It also works for:Anti-agingEvens skin toneAnti-oxidation

Buy at Credo Beauty$120.00 Amazon

See marie veronique C-Therapy Serum dupes View full product details

Muri Lelu Mauvaise Herbe Indica Oil

Muri Lelu

Mauvaise Herbe Indica Oil

28%

Low match

Low irritancy

2/8

key actives shared

27%

of the original's ingredients

Why it's a dupe

Both are serums.
Both contain:Jojoba oil Marula oil
Both work for:Moisturizing
The original also hasCamellia oleifera seed oil Vitis vinifera seed oil Rosa rubiginosa seed oil
Unlike the original, it hasPrickly pear seed oil Olea europaea fruit oil Sunflower seed oil
It also works for:Anti-oxidationAnti-aging

See Muri Lelu Mauvaise Herbe Indica Oil dupes View full product details

Tula Tri-Supreme™ Serum overnight oil concentrate

Tula

Tri-Supreme™ Serum overnight oil concentrate

28%

Low match

Medium irritancy

2/8

key actives shared

27%

of the original's ingredients

Why it's a dupe

Both are serums.
Both contain:Vitis vinifera seed oil Jojoba oil
Both work for:Moisturizing
The original also hasCamellia oleifera seed oil Rosa rubiginosa seed oil Oryza sativa bran oil
Unlike the original, it hasNiacinamide Ceramide np Ceramide ns
It also works for:Anti-agingEvens skin toneAnti-blemishAnti-oxidation

See Tula Tri-Supreme™ Serum overnight oil concentrate dupes View full product details

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About Match %

70%+ - High match

40-69% - Medium match

<40% - Low match

Note: Ingredient concentrations are estimated; products aren't lab-tested. A close match doesn't guarantee the same feel.