Dupes & alternatives for Plum - 5% Niacinamide & Rice Water Brightening Face Serum

	Plum - 5% Niacinamide & Rice Water Brightening Face Serum	ACWELL - Phyto Active Balancing Ampoule Sponsored	AHC - Hydrating Korean Skincare Aqualuronic Face Serum	Tree To Tub - Instant Miracle Anti-Aging Peptide Serum for Sensitive Skin	Ultraceuticals - Ultra B2 Hydrating Serum	endota spa - Peptide 8 Hyaluronic Serum	SkinCeuticals - Correct Discoloration Defense Serum	ACWELL - Phyto Active Balancing Ampoule	BRTC - Vitalizer C-10 Ampoule	Krave Beauty - Great Barrier Relief	PCA SKIN - Hydrating Serum	MEDI-PEEL - Luminous Silk Oil Serum
Price
WIMJ similarity score		85%	92%	89%	86%	85%	85%	85%	84%	84%	84%	83%
Key ingredients	niacinamide urea +17 more	Common: niacinamide arginine +12 more Other: adenosine beta-glucan +8 more	Common: niacinamide urea +13 more Other: copper tripeptide-1 adenosine +23 more	Common: niacinamide urea +11 more Other: pentapeptide-18 acetyl hexapeptide-8 +5 more	Common: niacinamide urea +2 more Other: salicylic acid panthenol +2 more	Common: niacinamide urea +3 more Other: acetyl octapeptide-3 panthenol +5 more	Common: niacinamide urea +1 more Other: hydroxyethylpiperazine ethane sulfonic acid tranexamic acid	Common: niacinamide arginine +12 more Other: adenosine beta-glucan +8 more	Common: niacinamide urea +15 more Other: adenosine retinyl palmitate +8 more	Common: niacinamide urea +4 more Other: lactic acid ceramide np +9 more	Common: urea glycine +4 more Other: gluconolactone panthenol +8 more	Common: niacinamide lysine +13 more Other: acetyl octapeptide-3 madecassoside +25 more
Irritancy	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY MEDIUM	IRRITANCY HIGH	IRRITANCY MEDIUM	IRRITANCY LOW	IRRITANCY MEDIUM
Potential Irritants	benzyl alcohol Has skin benefit? rosa damascena flower water Has skin benefit? +6 more	salvia miltiorrhiza root extract Has skin benefit? eclipta prostrata leaf extract Has skin benefit? +10 more	eucalyptus globulus leaf extract Has skin benefit? ascorbic acid Has skin benefit? +15 more	paeonia suffruticosa root extract Has skin benefit? citrus reticulata peel extract Has skin benefit? +10 more	salicylic acid Has skin benefit? benzyl alcohol Has skin benefit? +3 more	citric acid Has skin benefit? sodium lactate Has skin benefit? +3 more	propylene glycol Has skin benefit? disodium edta Has skin benefit? +3 more	salvia miltiorrhiza root extract Has skin benefit? eclipta prostrata leaf extract Has skin benefit? +10 more	benzyl alcohol Has skin benefit? retinyl palmitate Has skin benefit? +27 more	glyceryl oleate Has skin benefit? disodium edta Has skin benefit? +12 more	symphytum officinale leaf extract Has skin benefit? triticum vulgare germ extract Has skin benefit? +3 more	rosa damascena flower water Has skin benefit? caprylyl glycol Has skin benefit? +13 more
All ingredients	water Has skin benefit? glycerin Has skin benefit? +40 more	water Has skin benefit? glycerin Has skin benefit? +54 more	water Has skin benefit? methyl gluceth-20 Has skin benefit? +83 more	water Has skin benefit? glycerin Has skin benefit? +43 more	water Has skin benefit? propanediol Has skin benefit? +12 more	water Has skin benefit? butylene glycol Has skin benefit? +26 more	water Has skin benefit? butylene glycol Has skin benefit? +11 more	water Has skin benefit? glycerin Has skin benefit? +54 more	water Has skin benefit? butylene glycol Has skin benefit? +77 more	water Has skin benefit? propanediol Has skin benefit? +42 more	glycerin Has skin benefit? sodium hyaluronate Has skin benefit? +21 more	pearl extract Has skin benefit? propanediol Has skin benefit? +83 more