Plum 5% Niacinamide & Rice Water Brightening Face Serum Dupes

The closest dupe for Plum 5% Niacinamide & Rice Water Brightening Face Serum is AHC Hydrating Korean Skincare Aqualuronic Face Serum, a 92% match: it shares 15 of the original's 19 key ingredients (including Niacinamide, Urea and Cysteine).

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Plum 5% Niacinamide & Rice Water Brightening Face Serum
Plum

5% Niacinamide & Rice Water Brightening Face Serum

Medium irritancy Score: 100/100
What it is
Serum with 19 key ingredients, including AHAs and niacinamide
Hero ingredients
NiacinamideUrea
Works for
MoisturizingAnti-agingEvens skin toneAnti-blemishAnti-oxidation
20 alternatives found ยท Best match: 92% (High)

Top dupes for Plum 5% Niacinamide & Rice Water Brightening Face Serum

AHC Hydrating Korean Skincare Aqualuronic Face Serum
Medium irritancy
17/21
key actives shared
2/2
heroes shared
60%
of the original's ingredients

Why it's a dupe

Tree To Tub Niacinamide Peptide Complex Anti-Aging Serum
Medium irritancy
13/21
key actives shared
2/2
heroes shared
45%
of the original's ingredients

Why it's a dupe

Ultraceuticals Ultra B2 Hydrating Serum
86%
High match
Low irritancy
4/21
key actives shared
2/2
heroes shared
19%
of the original's ingredients

Why it's a dupe

ACWELL Phyto Active Balancing Ampoule
85%
High match
Medium irritancy Sponsored
15/21
key actives shared
1/2
heroes shared

Why it's a dupe

endota spa Peptide 8 Hyaluronic Serum
85%
High match
Low irritancy
4/21
key actives shared
2/2
heroes shared
21%
of the original's ingredients

Why it's a dupe

SkinCeuticals Correct Discoloration Defense Serum
85%
High match
Low irritancy
3/21
key actives shared
2/2
heroes shared
14%
of the original's ingredients

Why it's a dupe

BRTC Vitalizer C-10 Ampoule
84%
High match
High irritancy
17/21
key actives shared
2/2
heroes shared
69%
of the original's ingredients

Why it's a dupe

Krave Beauty Great Barrier Relief
84%
High match
Medium irritancy
6/21
key actives shared
2/2
heroes shared
31%
of the original's ingredients

Why it's a dupe

PCA SKIN Hydrating Serum
84%
High match
Low irritancy
4/21
key actives shared
1/2
heroes shared
14%
of the original's ingredients

Why it's a dupe

Arencia Deep Water Surge Serum 30 50g
84%
High match
Medium irritancy
15/21
key actives shared
1/2
heroes shared
52%
of the original's ingredients

Why it's a dupe

MEDI-PEEL Luminous Silk Oil Serum
83%
High match
Medium irritancy
15/21
key actives shared
1/2
heroes shared
64%
of the original's ingredients

Why it's a dupe

Superegg Tonal Scenery Reparative Serum
83%
High match
Medium irritancy
15/21
key actives shared
1/2
heroes shared
57%
of the original's ingredients

Why it's a dupe

LABIOTTE Premium Collagen Full Up Ampoule NOURISHMENT
Medium irritancy
16/21
key actives shared
1/2
heroes shared
57%
of the original's ingredients

Why it's a dupe

12/21
key actives shared
1/2
heroes shared
40%
of the original's ingredients

Why it's a dupe

Boots Ingredients Peptide Serum
83%
High match
Low irritancy
11/21
key actives shared
1/2
heroes shared
38%
of the original's ingredients

Why it's a dupe

Superfluid In The Clear Blemish Aid Serum
82%
High match
Medium irritancy
5/21
key actives shared
2/2
heroes shared
24%
of the original's ingredients

Why it's a dupe

Zelens Power B - Revitalising & Clearing
Medium irritancy
3/21
key actives shared
2/2
heroes shared
19%
of the original's ingredients

Why it's a dupe

3/21
key actives shared
2/2
heroes shared
14%
of the original's ingredients

Why it's a dupe

VT Cosmetics VT Reedle Shot 300
VT Cosmetics

VT Reedle Shot 300

82%
High match
Medium irritancy
15/21
key actives shared
1/2
heroes shared
52%
of the original's ingredients

Why it's a dupe

Plum Goodness Black Rice & 10% Niacinamide-TXA Night Clarity Jelly Serum
Low irritancy
15/21
key actives shared
1/2
heroes shared
52%
of the original's ingredients

Why it's a dupe

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About Match %

70%+ - High match
40-69% - Medium match
<40% - Low match

Note: Ingredient concentrations are estimated; products aren't lab-tested. A close match doesn't guarantee the same feel.