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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Cleanse & Firm Intensive Hydration Regimen"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (caprylyl/capryl glucoside, cetearyl alcohol, cetearyl olivate, cocamidopropyl betaine, glyceryl stearate, hexylene glycol, laureth-7, lauryl glucoside, peg-100 stearate, peg/ppg-18/18 dimethicone, polysorbate 20, polysorbate 60, ppg-2 hydroxyethyl coco/isostearamide, sodium laureth sulfate, sorbitan oleate, sorbitan olivate) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Even though this formulation is mild, the following cleansing agents could trigger an irritation or allergy for some people: cocamidopropyl betaine, sodium laureth sulfate

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"One of our best face wash products features exfoliating alpha lipoic acid to soften, smooth and reduce the appearance of excess oil and enlarged pores."
WIMJ summary for exfoliation

This product might help exfoliate the skin with acetyl glucosamine, but This ingredient is not the most effective.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
does not meet threshold
LOW
does not meet threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Exfoliation
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Works as a foaming cleansing agent
10% - 12%
Helps water and oil mix together. Used as a cleansing ingredient. Could be an allergen
6.1% - 7.4%
Helps oil and water mix together
3.8% - 4.7%
2.3% - 2.8%
1.9% - 2.3%
1.5% - 1.9%
An aromatic blend of unspecified and possibly irritating ingredients
1.3% - 1.6%
Might be helpful in restoring skin barrier function and calm down inflammation in skin
1.1% - 1.3%
Typically used to stabilize the product formulations. It is a salt of a polyhydroxy acid (PHA) and in larger concentrations, can help shed the dead cells from the skin surface revealing smoother skin. It can help attract water to the upper layer of the skin. Might to be helpful against acne and clogged pores. Could be helpful in neutralizing free radicals, but solid research is missing. Due to the zinc content, might help calm down inflammation in skin
0.8% - 1.15%
A preservative
0.65% - 1%
Typically used to stabilize the product formulations. It is a salt of polyhydroxy acid (PHA) and in larger concentrations, can help shed the dead cells from the skin surface revealing smoother skin. It can help attract water to the upper layer of the skin. Might to be helpful against acne and clogged pores. Could be helpful in neutralizing free radicals, but solid research is missing
0.55% - 0.8%
Stabilizes the product formulation
0.5% - 0.75%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.45% - 0.7%
Can work as an exfoliant but is typically used to adjust the product pH
0.45% - 0.65%
A preservative. It helps prevent bacterial growth in cosmetic products
0.45% - 0.65%
The ingredient is not recognized
TBC
Plain old water
0.4% - 0.65%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.45% - 0.7%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.3% - 0.6%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
0.3% - 0.55%
An effective moisturizing ingredient that also has been shown to be effective in evening out the skin tone and reducing hyperpigmentation. It can help somewhat reduce wrinkles in skin
0.25% - 0.5%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.3% - 0.6%
Used to create a thicker product consistency
0.25% - 0.45%
A silicone that forms a light film on the skin surface helping to bind water and temporarily absorb oils creating a matt and powdery feel
0.3% - 0.55%
Helps oil and water mix together
0.25% - 0.5%
Used to create a silky product texture and add volume to products
0.25% - 0.5%
Used to improve the product consistency
0.3% - 0.55%
Helps oil and water mix together
0.25% - 0.5%
Used to dissolve other ingredients in a product and can enhance their ability to penetrate the skin
0.25% - 0.5%
Helps oil and water mix together
0.3% - 0.5%
A preservative
0.25% - 0.45%
Helps preserve products and creates a nice product texture
0.3% - 0.5%
0.25% - 0.5%
Used to increase effectiveness of preservatives
0.25% - 0.5%
Can work as an exfoliant but is typically used to adjust the product pH
0.25% - 0.45%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
0.3% - 0.55%
Helps oil and water mix together. Can be used as a cleansing agent
0.4% - 0.6%
Helps oil and water mix together
0.25% - 0.5%
Helps stabilize product formulations
0.25% - 0.45%
0.25% - 0.5%
Used to absorb oil and can temporarily mattify skin
0.4% - 0.6%
A type of hyaluronic acid that works as an excellent moisturizer by attracting water into the upper layer of the skin. Is typically feels less sticky on the skin compared to the usual hyaluronic acid
0.25% - 0.45%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.25% - 0.45%
A preservative. It helps prevent bacterial growth in cosmetic products
0.25% - 0.5%
A type of lipid that is naturally present in skin. It might help in repairing skin barrier function and has anti-bacterial effect
0.3% - 0.55%
Attracts water into the upper layer of the skin
0.25% - 0.45%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation
0.25% - 0.45%
A preservative
0.25% - 0.5%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.25% - 0.45%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.25% - 0.45%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.3% - 0.55%
0.25% - 0.45%
0.25% - 0.45%
Used to create a thicker product consistency
0.3% - 0.55%
Plain old water
0.25% - 0.45%
An emollient that helps soften the skin and create a nice product texture
0.3% - 0.55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.3% - 0.55%
Helps soften the upper layer of the skin
0.25% - 0.45%
Used to improve product texture and help oil and water mix together
0.3% - 0.55%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.3% - 0.55%
Helps soften the upper layer of the skin, dissolve other ingredients and create a thicker product consistency
0.3% - 0.55%
Helps oil and water mix together
0.3% - 0.5%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.3% - 0.55%
Helps oil and water mix togehter and creates a nice product texture
0.35% - 0.6%
0.25% - 0.5%
Being a lipid soluble form of vitamin C. It is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective.
0.25% - 0.5%
0.25% - 0.45%
Can help attract water to the upper layer of the skin. Avoid if sensitive to gluten
0.25% - 0.45%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.25% - 0.5%
0.25% - 0.45%
Can work as an exfoliant but is typically used to adjust the product pH
0.25% - 0.45%
A silicone that mixes with water creating nice light-weight product texture
0.25% - 0.5%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.3% - 0.55%
Helps preserve products and creates a nice product texture
0.25% - 0.5%
Helps oil and water mix together
0.25% - 0.45%
Helps create a more spreadable product texture
0.2% - 0.35%
A preservative. It helps prevent bacterial growth in cosmetic products
0.2% - 0.35%
An aromatic blend of unspecified and possibly irritating ingredients
0.15% - 0.25%
A fragrance. Can be irritating
0.1% - 0.2%
A fragrance. Can be irritating
0.1% - 0.2%
A fragrance. A likely allergen and can be irritating
0.1% - 0.2%
A fragrance. Can trigger allergic reactions and be irritating
0.1% - 0.2%
Fragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating
0.05% - 0.1%
A fragrance. Is a likely irritant
0.05% - 0.1%

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