

Based on the ingredients included, "Oodee - Nova Illuminating Moisturiser" works well for moisturizing the skin. As we expect from a proper moisturizer, the formula includes a combo of effective humectants and emollients. These are the two different types of ingredients that are essential for improving the skin hydration and supporting a healthy skin barrier. Humectants in this product (panthenol, arginine, betaine, glycerin and sodium hyaluronate) help to increase the water content in the upper layer of the skin. (These ingredients do so by "capturing" water molecules from the outside air or from within the deeper layers of the skin). Nigella sativa seed oil, ribes nigrum seed oil, vitis vinifera seed oil, arginine and helianthus annuus seed oil in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.
This formulation includes some common irritants, including ingredients that do not provide a benefit for the skin. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
The product retails for 55.00£ in the United Kingdom.
For a detailed price comparison: click here.
Nova Illuminating Moisturiser
Source: From product name
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
arginine, betaine.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: arginine, helianthus annuus seed oil.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol
A great emollient that can also have anti-oxidant properties
An amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin
Helps attract water to the upper layer of the skin and improves the product texture
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
Helps attract water to the upper layer of the skin. Is claimed to support the growth of "good" bacteria in skin (as a "prebiotic"), but the research is lacking
Helps soften the upper layer of the skin and support the skin's barrier due to the high content of linoleic acid
Helps attract water to the upper layer of the skin and can help improve skin barrier function
An emollient. Can be helpful for restoring skin barrier function.
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
Helps attract water to the upper layer of the skin
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
Helps soften the upper layer of the skin
Used to stabilize the product formulations and works as an emollient
A product of yeast fermentation. Can contain humectants that help attract water to the upper layer of the skin and might help neutralize free oxidants
Used to preserve products, dissolve other ingredients and create a nice product texture
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
Helps attract water to the upper layer of the skin and helps to improve appearance of the product
A polyhydroxy acid (PHA) that helps shed the dead cells from the skin surface revealing smoother skin. Is believed to be genter than AHAs. It helps attract water to the upper layer of the skin and can stimulate production of skin's own hyaluronic acid resulting in improved hydration levels. It has been shown to be helpful against acne and clogged pores if used consistently (e.g over a period of 12 weeks) in high enough concentration. It can help reduce fine lines and wrinkles and improve skin tone with long-term application. Can help neutralize free radicals
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
Seaweed extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but good research is lacking at the moment
Helps oil and water mix together and works as an emollient
This product contains antioxidants (tocopheryl linoleate) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.
A relative of vitamin E (Tocopherol). It can have an anti-oxidant effect in skin and/or to stabilize the product fromulation. It could be irritating but most of the reported allergy and irritation cases appeared in one geographic location (Switzerland) in 1992, and might be due to the quality issues in manufacturing of a particular batch of the ingredient
A plant oil that might help neutralize free radicals and have an anti-bacterial effect
A great emollient that can also have anti-oxidant properties
Carrot extract. Might have anti-oxidant properties and be used to add orange color
Can contain essential oil that can be irritating. Can help to soften the upper layer of the skin. Might be helpful in neutralizing free radicals
An emollient. Can be helpful for restoring skin barrier function.
A product of yeast fermentation. Can contain humectants that help attract water to the upper layer of the skin and might help neutralize free oxidants
A polyhydroxy acid (PHA) that helps shed the dead cells from the skin surface revealing smoother skin. Is believed to be genter than AHAs. It helps attract water to the upper layer of the skin and can stimulate production of skin's own hyaluronic acid resulting in improved hydration levels. It has been shown to be helpful against acne and clogged pores if used consistently (e.g over a period of 12 weeks) in high enough concentration. It can help reduce fine lines and wrinkles and improve skin tone with long-term application. Can help neutralize free radicals
Seaweed extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but good research is lacking at the moment
Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.
| Promise | Can it deliver? |
|---|---|
| Moisturizing |
Total Promises Fulfilled score: 100/100.
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Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
A polyhydroxy acid (PHA) that helps shed the dead cells from the skin surface revealing smoother skin. Is believed to be genter than AHAs. It helps attract water to the upper layer of the skin and can stimulate production of skin's own hyaluronic acid resulting in improved hydration levels. It has been shown to be helpful against acne and clogged pores if used consistently (e.g over a period of 12 weeks) in high enough concentration. It can help reduce fine lines and wrinkles and improve skin tone with long-term application. Can help neutralize free radicals
Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)
Helps attract water to the upper layer of the skin and can help improve skin barrier function
A great emollient that can also have anti-oxidant properties
An emollient. Can be helpful for restoring skin barrier function.
Helps attract water to the upper layer of the skin. Is claimed to support the growth of "good" bacteria in skin (as a "prebiotic"), but the research is lacking
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
Helps attract water to the upper layer of the skin and improves the product texture
An amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin
Helps soften the upper layer of the skin and support the skin's barrier due to the high content of linoleic acid
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
A relative of vitamin E (Tocopherol). It can have an anti-oxidant effect in skin and/or to stabilize the product fromulation. It could be irritating but most of the reported allergy and irritation cases appeared in one geographic location (Switzerland) in 1992, and might be due to the quality issues in manufacturing of a particular batch of the ingredient
Helps attract water to the upper layer of the skin
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
An aromatic blend of unspecified and possibly irritating ingredients
Can contain essential oil that can be irritating. Can help to soften the upper layer of the skin. Might be helpful in neutralizing free radicals
Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)
Used to preserve products, dissolve other ingredients and create a nice product texture
A great emollient that can also have anti-oxidant properties
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
Helps soften the upper layer of the skin and support the skin's barrier due to the high content of linoleic acid
An emollient. Can be helpful for restoring skin barrier function.
A relative of vitamin E (Tocopherol). It can have an anti-oxidant effect in skin and/or to stabilize the product fromulation. It could be irritating but most of the reported allergy and irritation cases appeared in one geographic location (Switzerland) in 1992, and might be due to the quality issues in manufacturing of a particular batch of the ingredient
A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine
An alpha-hydroxy acid (AHA), but is mostly used to stabilize product formulations in cosmetics
A polyhydroxy acid (PHA) that helps shed the dead cells from the skin surface revealing smoother skin. Is believed to be genter than AHAs. It helps attract water to the upper layer of the skin and can stimulate production of skin's own hyaluronic acid resulting in improved hydration levels. It has been shown to be helpful against acne and clogged pores if used consistently (e.g over a period of 12 weeks) in high enough concentration. It can help reduce fine lines and wrinkles and improve skin tone with long-term application. Can help neutralize free radicals
Can work as an exfoliant but is typically used to adjust the product pH
Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
Used to stabilize the product formulations and works as an emollient
Seaweed extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but good research is lacking at the moment
Used to preserve products, dissolve other ingredients and create a nice product texture
A great emollient that can also have anti-oxidant properties
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
Helps attract water to the upper layer of the skin and improves the product texture
Used to stabilize the product formulations and works as an emollient
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
Helps attract water to the upper layer of the skin and can help improve skin barrier function
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
A product of yeast fermentation. Can contain humectants that help attract water to the upper layer of the skin and might help neutralize free oxidants
An aromatic blend of unspecified and possibly irritating ingredients
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
An amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin
Helps soften the upper layer of the skin and support the skin's barrier due to the high content of linoleic acid
Can contain essential oil that can be irritating. Can help to soften the upper layer of the skin. Might be helpful in neutralizing free radicals
An emollient. Can be helpful for restoring skin barrier function.
Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
A relative of vitamin E (Tocopherol). It can have an anti-oxidant effect in skin and/or to stabilize the product fromulation. It could be irritating but most of the reported allergy and irritation cases appeared in one geographic location (Switzerland) in 1992, and might be due to the quality issues in manufacturing of a particular batch of the ingredient
Helps attract water to the upper layer of the skin. Is claimed to support the growth of "good" bacteria in skin (as a "prebiotic"), but the research is lacking
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine
An alpha-hydroxy acid (AHA), but is mostly used to stabilize product formulations in cosmetics
Seaweed extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but good research is lacking at the moment
Helps attract water to the upper layer of the skin
A polyhydroxy acid (PHA) that helps shed the dead cells from the skin surface revealing smoother skin. Is believed to be genter than AHAs. It helps attract water to the upper layer of the skin and can stimulate production of skin's own hyaluronic acid resulting in improved hydration levels. It has been shown to be helpful against acne and clogged pores if used consistently (e.g over a period of 12 weeks) in high enough concentration. It can help reduce fine lines and wrinkles and improve skin tone with long-term application. Can help neutralize free radicals
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
Can work as an exfoliant but is typically used to adjust the product pH
Helps attract water to the upper layer of the skin and helps to improve appearance of the product
Carrot extract. Might have anti-oxidant properties and be used to add orange color
A plant oil that might help neutralize free radicals and have an anti-bacterial effect
Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.
Water, Pentylene glycol, Vitis vinifera seed oil, Glycerin, Cetearyl alcohol, Crambe abyssinica seed oil, Euphorbia cerifera wax, Simmondsia chinensis seed oil, Cetearyl olivate, Betaine, Glyceryl stearate se, Niacinamide, Panthenol, Sodium citrate, Sorbitan olivate, Stearic acid, Saccharomyces/rice ferment filtrate, Parfum, Propanediol, Arginine, Nigella sativa seed oil, Pyrus malus seed oil, Ribes nigrum seed oil, Citrus aurantium dulcis callus culture extract, Salicylic acid, Sodium stearoyl glutamate, Polygonum fagopyrum sprout extract, Sodium hyaluronate, Tocopheryl linoleate, Inulin, Butylene glycol, Leuconostoc/radish root ferment filtrate, Phytic acid, Laminaria digitata extract, 1,2-hexanediol, Alpha-glucan oligosaccharide, Gluconolactone, Xanthan gum, Helianthus annuus seed oil, Sodium benzoate, Perilla frutescens sprout extract, Citric acid, Calcium gluconate, Beta-carotene, Daucus carota sativa root extract, Daucus carota sativa seed oil, Ascorbyl palmitate
