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Can the product deliver on its promises?

See a mistake?
What does the product description say?
"A light blend of hydrating evening primrose oil and regenerating acai fruit oil that helps reduce the appearance of fine lines."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.This ingredient - dipalmitoyl hydroxyproline - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
meets threshold
does not meet threshold
See a mistake?
What does the product description say?
"Hydrating Primrose Eye & Lip Treatment"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: anhydroxylitol, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: helianthus annuus seed oil, oenothera biennis oil.

Ingredient Effectiveness Concentration Irritancy
meets threshold
meets threshold
meets threshold

How honest is this product?

Promise Can it deliver?
Total Promises Fulfilled score: 62/100.

Potential irritants


Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
4.9% - 7.3%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
3.2% - 4.8%
Helps soften the upper layer of the skin and can support skin barrier function
2.7% - 4.1%
Used to add a nice rose smell to the product. Can be irritating
2% - 3%
1.6% - 2.5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.4% - 2.1%
Helps water and oil in the product mix well together and improves product texture
1.2% - 1.8%
Helps water and oil mix together. Avoid if sensitive to gluten
0.95% - 1.4%
Helps attract water to the upper layer of the skin and repair the skin barrier function
0.55% - 1.35%
Helps attract water to the upper layer of the skin and repair the skin barrir function
0.45% - 1.1%
Helps attract water to the upper layer of the skin and repair the skin barrier function
0.4% - 0.9%
A plant extract that can have some anti-oxidant effect in skin
0.35% - 0.85%
The ingredient is not recognized
Is claimed to stimulate collagen and elastin production, as well as work as an anti-oxidant. There is however not enough evidence for its effectiveness
0.2% - 0.75%
An algae extract that might have anti-oxidant properties
0.15% - 0.6%
An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties
0.1% - 0.5%
Used as a fragrance. Can be irritating
0.1% - 0.45%
An essential oil. Can be irritating. Can become an allergen with oxidation
0.1% - 0.35%
Used to create a thicker product consistency
0.05% - 0.25%
Can be helpful in reducing inflammation in skin. Is a likely irritant
0.05% - 0.15%
Used as a fragrance
0.05% - 0.15%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
0.01% - 0.1%

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Scientific Sources