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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Hydrate and Nourish"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, caprylic/capric triglyceride.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: ceramide 3

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product can help reduce breakouts and clogged pores because it contains the following ingredient: retinol. This ingredient is used for treating acne and can have a noticeable effect.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains retinol.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
MEDIUM
does not meet threshold
See a mistake?
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: retinol.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
does not meet threshold
See a mistake?
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: retinol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (retinol) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
HIGH
does not meet threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Anti-oxidation
Exfoliation
Evens skin tone
Anti-blemish
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Octinoxate. When used in higher concentrations, works as a sunscreen protecting the skin from UVB rays. When used in lower concentration, helps to preserve the product formulation. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can be irritating
6.2% - 7.6%
Octisalate. A UV filter. It offers some protection against the sun rays that cause sunburn (UVB), but does not protect against the most aging sun rays (UVA). It loses its effectiveness quickly when exposed to sunlight. It is an organic, or so called "chemical" sunscreen
5.3% - 6.5%
Helps stabilize emulsions and create a nice product texture
3.5% - 4.3%
Helps oil and water mix together
2.6% - 3.1%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
2.2% - 2.7%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.9% - 2.3%
Used to absorb oil and can temporarily mattify skin
1.8% - 2.2%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
1.4% - 1.7%
1.1% - 1.3%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.95% - 1.15%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.95% - 1.2%
Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.
0.8% - 1.2%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.65% - 0.95%
An emollient. Is not recommended for acne-prone skin as it can be comedogenic
0.55% - 0.8%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 0.75%
Helps optically blurr skin imperfections such as fine lines and pores
0.5% - 0.75%
0.45% - 0.7%
0.45% - 0.7%
A vitamin C derivative. Studies show that is might be effective in reducing hyperpigmentation, but there are no studies confirming that it is effectively converted into the bioavailable form of Vitamin C in skin. It is not clear how this derivative compares in effectiveness to the topical application of bioavailable form of vitamin C (L-ascorbic acid)
0.4% - 0.6%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.3% - 0.55%
A good emollient that helps soften the skin and helps repair its barrier function
0.35% - 0.6%
Used to adjust pH of the product and can help improve the product's smell
0.3% - 0.6%
Helps oil and water mix together
0.4% - 0.6%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.3% - 0.55%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.3% - 0.6%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.3% - 0.55%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
0.35% - 0.65%
An aromatic blend of unspecified and possibly irritating ingredients
0.3% - 0.55%
Used to improve product texture and help oil and water mix together
0.35% - 0.6%
Helps soften the upper layer of the skin, dissolve other ingredients and create a thicker product consistency
0.35% - 0.65%
Stabilizes the product formulation
0.3% - 0.6%
A preservative
0.3% - 0.55%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.3% - 0.6%
The same compound that is used safely in dental implants and bone cements. In cosmetics, it is used to improve the consistency of products
0.45% - 0.7%
0.3% - 0.6%
A preservative
0.3% - 0.55%
Two steps removed from the active form of vitamin A - retinoic acid. Once converted to the retinoic acid in the skin, retinol is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. It can, however, be quite irritating
0.3% - 0.5%
Helps oil and water mix together
0.3% - 0.6%
Helps preserve products and creates a nice product texture
0.35% - 0.65%
Can work as an exfoliant but is typically used to adjust the product pH
0.3% - 0.55%
A preservative
0.3% - 0.6%
A preservative
0.3% - 0.55%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
0.35% - 0.65%
A fragrance. Is a likely irritant
0.25% - 0.45%
A fragrance. Can be irritating
0.25% - 0.45%
A fragrance. Can be irritating
0.25% - 0.45%
A fragrance with jasmine smell. A likely irritant
0.2% - 0.4%
A fragrance. Can trigger allergic reactions and be irritating
0.2% - 0.35%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.2% - 0.4%
A fragrance. Can be irritating
0.2% - 0.35%
A fragrance. Can be irritating
0.15% - 0.25%
A fragrance. Potential allergen and can be irritating
0.15% - 0.25%

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