
It'S SKIN Powerful Genius Serum In Toner
Product summary
"It'S SKIN - Powerful Genius Serum In Toner" is effective for: Anti-aging, Anti-blemish, Evens skin tone and Moisturizing
Ingredient callouts
- A good concentration of Niacinamide (3.10% - 3.70%). Niacinamide is a well-studied multi-tasking active. It is stable, and can work well in almost any hydrating formulation. There is solid evidence that Niacinamide can help support skin barrier, regulate oil production and reduce acne and clogged pores. It also helps to fight photodamage and improve the skin tone, reducing pigmentation marks.
- Ceramides (ceramide np 0.25% - 0.45%). Ceramides are a type of lipids that our skin produces itself. They are a building block of the skin's barrier. Ceramides used in skincare are synthetic or extracted from plants. They work well for softening the skin surface and "patch holes" in the skin's barrier.
- Adenosine 0.70% - 1.05%. It is a compound that in involved in many biological processes inside the skin cells. According one high-quality clinical trial, topical Adenosine in low concentrations can somewhat help improve "deep wrinkles" - the wrinkles that appear with age in places where our faces are most dynamic (for example, on the forehead or in the corners of the eyes).
- Humectants (glycerin 0.25% - 0.40%, pca 0.20% - 0.40%, histidine 0.20% - 0.40%, arginine 0.20% - 0.40%, alanine 0.20% - 0.40%, aspartic acid 0.20% - 0.40%, glutamic acid 0.20% - 0.40%, glycine 0.25% - 0.45%, sodium hyaluronate 0.30% - 0.55%, lactobacillus ferment 1.50% - 1.80% and betaine 5.40% - 6.60%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.
Price
The product retails for 25.11$ in the United States.
For a detailed price comparison: click here.
Benefits
Promise: Exfoliation
What does the product description say?
Enriched with PHA (10,000 ppm) to exfoliate the skin, restoring supple skin.
This product might help exfoliate the skin with lactobacillus/punica granatum fruit ferment extract, but This ingredient is not the most effective.
Ingredient | Effectiveness | Concentration | Irritancy |
---|---|---|---|
lactobacillus/punica granatum fruit ferment extract | LOW | ||
gluconolactone | HIGH |
Promise: Moisturizing
What does the product description say?
Contains Natural Moisturizing Factors (17 kinds of Amino Acids and PCA), and Ceramide NP to strengthen skin barrier for healthy-looking skin.
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
alanine, arginine.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: arginine.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: ceramide np, niacinamide
Ingredient | Effectiveness | Concentration | Irritancy |
---|---|---|---|
tyrosine | HIGH | ||
lysine | HIGH | ||
niacinamide | HIGH |
Other benefit: Anti-blemish
This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.
Ingredient | Effectiveness | Concentration | Irritancy |
---|---|---|---|
niacinamide | HIGH | ||
gluconolactone | MEDIUM |
Other benefit: Anti-aging
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains adenosine, niacinamide.
These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: aspartic acid, lysine, serine, threonine.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
Ingredient | Effectiveness | Concentration | Irritancy |
---|---|---|---|
niacinamide | HIGH | ||
adenosine | HIGH | ||
serine | MEDIUM |
Other benefit: Evens skin tone
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide
The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: alanine, cysteine.
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
Ingredient | Effectiveness | Concentration | Irritancy |
---|---|---|---|
niacinamide | HIGH | ||
alanine | LOW | ||
cysteine | LOW |
Other benefit: Anti-oxidation
This product contains antioxidants (cysteine) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.
Ingredient | Effectiveness | Concentration | Irritancy |
---|---|---|---|
cysteine | MEDIUM | ||
lactobacillus ferment | LOW | ||
adenosine | LOW |
Honesty check
How honest is this product?
Promise | Can it deliver? |
---|---|
Moisturizing | |
Exfoliation |
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Potential irritants

Ingredient | Irritancy | Skin Benefit |
---|---|---|
lactobacillus/punica granatum fruit ferment extract | ||
citrus unshiu peel extract | ||
pelargonium graveolens flower oil |
User reviews (0)
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WIMJ similarity score | 89% | 86% | 86% | 85% | 82% | 82% | 82% | 81% | 81% | 80% | |
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Ingredients & concentrations
- niacinamide
- gluconolactone
- adenosine
- ceramide np
- betaine
- bifida ferment lysate
- cysteine
- glutamic acid
- glycerin
- glycine
- histidine
- isoleucine
- lactobacillus ferment
- lysine
- pca
- serine
- sodium hyaluronate
- threonine
- tyrosine
- alanine
- arginine
- aspartic acid
- +18 more
Ingredient | Estimated concentration |
---|---|
45% - 55% | |
Plain old water | |
5.4% - 6.6% | |
Helps attract water to the upper layer of the skin and improves the product texture | |
4.1% - 5% | |
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin | |
3.1% - 3.7% | |
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production | |
2.2% - 2.7% | |
A "broth" with parts of dead cells of lactobacteria. Might be helpful supporting diverse microbiome in skin, but evidence is lacking | |
1.8% - 2.2% | |
An enzyme-based exfoliant | |
1.5% - 1.8% | |
A fermentation product created by bacteria Lactobacillus. The fermented product has anti-bacterial properties and might be helpful in calming down inflammation, but studies are lacking. Helps attract water to the upper layer of the skin. Can be used as a preservative | |
1.1% - 1.4% | |
1% - 1.2% | |
Consists of remains of dead yeast bacteria cells. Helps to hydrate the skin and reduce irritation. Might has some anti-oxidant effect | |
0.7% - 1.05% | |
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead) | |
0.55% - 0.8% | |
0.55% - 0.8% | |
0.4% - 0.65% | |
A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine | |
0.3% - 0.6% | |
A plant extract that is claimed to be helpful in moisturizing and lightening the skin, but evidence is missing | |
0.3% - 0.55% | |
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin | |
0.3% - 0.55% | |
0.3% - 0.55% | |
An essential oil. Can be irritating. Can become an allergen with oxidation | |
0.3% - 0.55% | |
0.25% - 0.45% | |
Helps to attract water to the upper layer of the skin and can help restore the skin barrier function | |
0.2% - 0.4% | |
An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles | |
0.2% - 0.4% | |
An amino-acid that helps attract water to the upper layer of the skin | |
0.2% - 0.4% | |
An amino-acid that helps increase skin hydration and might help to slightly improve skin firmness, potentially reducing lines and wrinkles | |
0.2% - 0.4% | |
0.2% - 0.4% | |
An amino-acid that helps to attract water to the upper layer of the skin and might help to lighten the skin, but solid evidence is lacking | |
0.2% - 0.4% | |
An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles | |
0.2% - 0.4% | |
An amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin | |
0.2% - 0.4% | |
0.2% - 0.4% | |
0.2% - 0.4% | |
0.2% - 0.4% | |
An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles | |
0.25% - 0.45% | |
0.2% - 0.4% | |
An amino acid that can help attract water to the upper layer of the skin and support skin's barrier function | |
0.2% - 0.4% | |
0.2% - 0.4% | |
0.2% - 0.4% | |
Might help neutralize free radicals in skin and might be helpful against hyperpigmentation | |
0.2% - 0.4% | |
Naturally present in skin and helps to attract water to its upper layer | |
0.25% - 0.45% | |
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin | |
0.2% - 0.4% | |
A polyhydroxy acid (PHA) that helps shed the dead cells from the skin surface revealing smoother skin. Is believed to be genter than AHAs. It helps attract water to the upper layer of the skin and can stimulate production of skin's own hyaluronic acid resulting in improved hydration levels. It has been shown to be helpful against acne and clogged pores if used consistently (e.g over a period of 12 weeks) in high enough concentration. It can help reduce fine lines and wrinkles and improve skin tone with long-term application. Can help neutralize free radicals | |
0.2% - 0.4% | |
A preservative | |
0.25% - 0.45% | |
Used to create a nice product consistency | |
0.25% - 0.45% | |
Helps oil and water mix together | |
0.25% - 0.45% | |
Helps oil and water mix together | |
0.25% - 0.4% | |
Used to adjust the pH level of products | |
0.2% - 0.4% | |
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products | |
0.25% - 0.4% | |
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant | |
0.15% - 0.3% | |
Stabilizes the product formulation | |
0.15% - 0.25% | |
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying | |
0.15% - 0.3% | |
Can work as an exfoliant but is typically used to adjust the product pH | |
0.15% - 0.3% | |
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating | |
0.1% - 0.15% | |
0.1% - 0.15% | |
Used as a fragrance. Smells similar to jasmine | |
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Sources
- Niacinamide - mechanisms of action and its topical use in dermatology
- Gehring, W. (2004). Nicotinic acid/niacinamide and the skin. Journal of Cosmetic Dermatology, 3(2), 88–93. doi:10.1111/j.1473-2130.2004.00115.x
- The effect of probiotics on immune regulation, acne, and photoaging
- Comparison of clinical and histological effects between lactobacillus-fermented Chamaecyparis obtusa and tea tree oil for the treatment of acne: an eight-week double-blind randomized controlled split-face study
- Use of Probiotics for Dermal Applications
- Bifidobacterium longumlysate, a new ingredient forreactive skin
- Evaluation of anti-wrinkle efficacy of adenosine-containing products using the FOITS technique
- Hyaluronic acid: A key molecule in skin aging
- Hyaluronan (Hyaluronic Acid): a natural moisturizer for skin care
- Fragrance Compound Geraniol Forms Contact Allergens on Air Exposure. Identification and Quantification of Oxidation Products and Effect on Skin Sensitization
- Effect of Topical Application of Glycine and Proline on Recalcitrant Leg Ulcers of Prolidase Deficiency
- Functional glycine receptor in cultured human keratinocytes
- Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
- Acetyl aspartic acid, a novel active ingredient, demonstrates potential to improve signs of skin ageing: from consumer need to clinical proof
- In vivo topical application of acetyl aspartic acid increases fibrillin-1 and collagen IV deposition leading to a significant improvement of skin firmness
- Combination of amino acids reduces pigmentation in B16F0 melanoma cells
- Local rhamnosoft, ceramides and L‐isoleucine in atopic eczema: a randomized, placebo controlled trial
- Histidine and/or Histidine Derivative for the Treatment of Inflammatory Skin Diseases
- Safety Assessment of α-Amino Acids as Used in Cosmetics
- The Potential Uses of N-acetylcysteine in Dermatology: A Review
- Skin hydration is significantly increased by a cream formulated to mimic the skin’s own natural moisturizing systems
- Topically Applied Ceramides Interact with the Stratum Corneum Lipid Matrix in Compromised Ex Vivo Skin
- A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
- The Polyhydroxy Acid Gluconolactone Protects Against Ultraviolet Radiation in an In Vitro Model of Cutaneous Photoaging
- Applications of hydroxy acids: classification, mechanisms, and photoactivity
- The efficacy of glycolic acid, salicylic acid, gluconolactone, and licochalcone A combined with 0.1% adapalene vs adapalene monotherapy in mild-to-moderate acne vulgaris: a double-blinded within-person comparative study
- A polyhydroxy acid skin care regimen provides antiaging effects comparable to an alpha-hydroxyacid regimen
- The use of polyhydroxy acids (PHAs) in photoaged skin
- Blackwell Publishing, Ltd. Alpha-hydroxyacids and carboxylic acids
- An evaluation of a polyhydroxy acid skin care regimen in combination with azelaic acid 15% gel in rosacea patients
- Aging Skin: Causes, Treatments, and Prevention
- Clinical and cosmeceutical uses of hydroxyacids
- Polyhydroxy Acids (PHAs) Provide Conditioning Effects to Skin Without Increasing Sensitivity to UV Light
- The influence of alkane chain length on the skin irritation potential of 1,2-alkanediols
- Amended Safety Assessment of PEGylated Oils as Used in Cosmetics
- Amended Safety Assessment of Butyl Polyoxyalkylene Ethers as Used in Cosmetics
- Glycerol and the skin: holistic approach to its origin and functions
- Surfactants and experimental irritant contact dermatitis
- Propylene Glycol