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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"The key to a no-make-up make up look, this radiant, moisturising skin tint blurs the look of pores while still letting your skin shine through."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: dextran, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: squalane, caprylyl glycol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Helps attract water to the most upper layer of the skin. Derived from sugar
22% - 33%
Plain old water
11% - 17%
Helps soften the upper layer of the skin and create a nice product texture
5.4% - 8%
Helps stabilize emulsions and create a nice product texture
3.8% - 5.8%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.8% - 4.1%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
2.1% - 3.1%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
1.7% - 2.6%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
1.6% - 2.4%
A type of silicone that helps water and oil mix together. Can help to soften upper layer of the skin
1.3% - 1.9%
1.1% - 1.6%
Helps to create a thicker product consistency
0.9% - 1.35%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.55% - 1.3%
Used as a fragrance. Can be irritating
0.55% - 1.25%
Used to add a nice rose smell to the product. Can be irritating
0.5% - 1.15%
Hot pepper extract. Can irritate the skin
0.45% - 1.1%
Helps preserve products and creates a nice product texture
0.5% - 1.15%
0.5% - 1.15%
Used to increase effectiveness of preservatives
0.45% - 1.05%
Used to increase stability of product formulations
0.4% - 1%
A type of silicone that helps oil and water mix well together. Helps to disperse other ingredients, e.g. pigments, evenly in a formulation
0.4% - 0.95%
Helps water and oil mix together
0.4% - 0.95%
Used to improve stability of the formulation
0.4% - 0.9%
A preservative
0.35% - 0.85%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.4% - 0.95%
A type of clay that is used to thicken the product consistency
0.4% - 0.9%
Used to create a thicker product consistency
0.4% - 0.9%
The same compound that is used safely in dental implants and bone cements. In cosmetics, it is used to improve the consistency of products
0.5% - 1.15%
0.4% - 0.9%
Can work as an exfoliant but is typically used to adjust the product pH
0.35% - 0.85%
A preservative
0.25% - 0.5%
The salt of salicylic acid. Helps exfoliate the upper layer of the skin. Can also work to preserve cosmetic products
0.25% - 0.5%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.45% - 1.05%
Colorant
0.35% - 0.85%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.35% - 0.8%
A red colorant made of iron oxide. Typically is not irritating
0.35% - 0.85%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.35% - 0.8%
A colorant. Usually well-tolerated
0.35% - 0.85%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.35% - 0.8%
An iron oxide. Used as a colorant. Is usually well tolerated
0.35% - 0.85%
Plain old water
0.35% - 0.85%
Helps soften the upper layer of the skin and create a nice product texture
0.35% - 0.85%
Helps stabilize emulsions and create a nice product texture
0.4% - 0.95%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.4% - 0.95%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.4% - 0.95%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.4% - 0.9%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.4% - 1%
A type of silicone that helps water and oil mix together. Can help to soften upper layer of the skin
0.4% - 0.9%
0.35% - 0.85%
Helps to create a thicker product consistency
0.35% - 0.85%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.35% - 0.85%
Used as a fragrance. Can be irritating
0.35% - 0.85%
Used to add a nice rose smell to the product. Can be irritating
0.35% - 0.85%
Hot pepper extract. Can irritate the skin
0.35% - 0.8%
Helps preserve products and creates a nice product texture
0.4% - 0.9%
0.4% - 0.95%
Used to increase effectiveness of preservatives
0.35% - 0.85%
Used to increase stability of product formulations
0.35% - 0.85%
A type of silicone that helps oil and water mix well together. Helps to disperse other ingredients, e.g. pigments, evenly in a formulation
0.35% - 0.85%
Helps water and oil mix together
0.4% - 0.9%
Used to improve stability of the formulation
0.35% - 0.85%
A preservative
0.35% - 0.85%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.4% - 0.95%
A type of clay that is used to thicken the product consistency
0.35% - 0.85%
Used to create a thicker product consistency
0.4% - 0.9%
The same compound that is used safely in dental implants and bone cements. In cosmetics, it is used to improve the consistency of products
0.5% - 1.15%
0.4% - 0.9%
Can work as an exfoliant but is typically used to adjust the product pH
0.35% - 0.85%
A preservative
0.25% - 0.5%
The salt of salicylic acid. Helps exfoliate the upper layer of the skin. Can also work to preserve cosmetic products
0.25% - 0.5%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.45% - 1.05%
Colorant
0.35% - 0.85%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.35% - 0.8%
A red colorant made of iron oxide. Typically is not irritating
0.35% - 0.85%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.35% - 0.8%
A colorant. Usually well-tolerated
0.35% - 0.85%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.35% - 0.8%
An iron oxide. Used as a colorant. Is usually well tolerated
0.35% - 0.85%
The ingredient is not recognized
TBC
Plain old water
0.35% - 0.85%
Helps soften the upper layer of the skin and create a nice product texture
0.35% - 0.85%
Helps stabilize emulsions and create a nice product texture
0.4% - 0.95%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.4% - 0.95%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.4% - 0.9%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.4% - 1%
A type of silicone that helps water and oil mix together. Can help to soften upper layer of the skin
0.4% - 0.9%
0.35% - 0.85%
Helps to create a thicker product consistency
0.35% - 0.85%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.4% - 0.95%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.35% - 0.85%
Used as a fragrance. Can be irritating
0.35% - 0.85%
Used to add a nice rose smell to the product. Can be irritating
0.35% - 0.85%
Hot pepper extract. Can irritate the skin
0.35% - 0.8%
Helps preserve products and creates a nice product texture
0.4% - 0.9%
0.4% - 0.95%
Used to increase effectiveness of preservatives
0.35% - 0.85%
Used to increase stability of product formulations
0.35% - 0.85%
A type of silicone that helps oil and water mix well together. Helps to disperse other ingredients, e.g. pigments, evenly in a formulation
0.35% - 0.85%
Helps water and oil mix together
0.4% - 0.9%
Used to improve stability of the formulation
0.35% - 0.8%
A preservative
0.35% - 0.8%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.4% - 0.9%
A type of clay that is used to thicken the product consistency
0.35% - 0.8%
Used to create a thicker product consistency
0.35% - 0.85%
The same compound that is used safely in dental implants and bone cements. In cosmetics, it is used to improve the consistency of products
0.45% - 1.05%
0.35% - 0.85%
Can work as an exfoliant but is typically used to adjust the product pH
0.35% - 0.75%
A preservative
0.25% - 0.5%
The salt of salicylic acid. Helps exfoliate the upper layer of the skin. Can also work to preserve cosmetic products
0.25% - 0.5%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.35% - 0.8%
Colorant
0.15% - 0.65%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.1% - 0.4%
A red colorant made of iron oxide. Typically is not irritating
0.1% - 0.4%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.1% - 0.4%
A colorant. Usually well-tolerated
0.1% - 0.4%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.05% - 0.3%
An iron oxide. Used as a colorant. Is usually well tolerated
0.05% - 0.3%

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