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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Soothe, hydrate and brighten your skin's appearance with this Aveda Botanical Kinetics Energizing Eye Creme — grace the world with a confident gaze."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, dimethicone.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
The ingredient is not recognized
TBC
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.4% - 5.4%
Helps soften the upper layer of the skin and might as well help to attract moisture to its upper layer
4.2% - 5.2%
An emollient that helps soften the skin
3% - 3.7%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
2.7% - 3.3%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
2.3% - 2.8%
An emollient that helps soften the skin and might help calm down inflammation
1.9% - 2.3%
Helps oil and water mix togehter and creates a nice product texture
1.6% - 2%
The ingredient is not recognized
TBC
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
1.4% - 1.8%
Helps soften upper layer of the skin and can enhance penetration of other ingredients into the upper layer of the skin
1.2% - 1.4%
0.95% - 1.15%
Red seaweed extract. Can help attract water to the upper layer of the skin and might have some antioxidant effect
0.75% - 1.15%
Brown seaweed extract. Can help attract water to the upper layer of the skin and might have some antioxidant effect
0.7% - 1.05%
A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
0.6% - 0.9%
An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
0.6% - 0.9%
0.6% - 0.9%
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
0.55% - 0.85%
A more stable but less potent derivative of vitamin C. It can help neautralize free radicals and even out the skin tone if used in high enough concentration (required levels are likely to be much higher than for pure vitamin C, and solid studies are lacking at the moment)
0.5% - 0.75%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.4% - 0.6%
An emollient that is naturally found in skin
0.45% - 0.65%
Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)
0.3% - 0.6%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.3% - 0.6%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
0.3% - 0.55%
Helps attract water to the upper layer of the skin and improves the product texture
0.25% - 0.45%
Helps preserve products and creates a nice product texture
0.25% - 0.45%
Helps water and oil in the product mix well together and improves product texture
0.2% - 0.4%
Helps oil and water mix together while softening the upper layer of the skin
0.25% - 0.45%
Naturally present in skin and helps to attract water to its upper layer
0.2% - 0.35%
Used to create a thicker product consistency
0.15% - 0.3%
Seaweed extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but good research is lacking at the moment
0.1% - 0.25%
Helps attract water to the upper layer of the skin. Could be helpful in restoring the skin barrier function
0.1% - 0.2%
Helps attract water to the upper layer of the skin. In theory, could support healthy skin's microbiome, but evidence of effectiveness in skin is lacking
0.1% - 0.15%
Helps attract water to the upper layer of the skin
0.05% - 0.1%
A preservative. It helps prevent bacterial growth in cosmetic products
0.05% - 0.15%

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Price
WIMJ similarity score
74%
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66%
66%
65%
Key ingredients
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
LOW
IRRITANCY
HIGH
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources