WIMJ Guide for Skin Goals
Anti-Aging
Reduce acne & clogged pores
Even skin tone
Reduce sensitivity
Latest Posts
Winter Skin Care: Navigating the Chilly Season with Healthy Skin
Let’s dive into understanding winter skin and how to best care for it.
When Buying Skincare, What Are You Really Paying For?
Ever wondered what’s behind the price tag of your skincare product? Are you just forking out for fancy ingredients and chic packaging? The reality may surprise you. Let’s break it down and see where your money really goes.
The Dark Side of Lightweight Sunscreens
Do lightweight sunscreens provide enough sun protection? Lightweight sunscreen formulas have a higher risk of not providing the sun protection they promise. Learn more in this article.
Azelaic Acid: How It Works and Why You Might Need It In Your Skincare
Azelaic acid may not be the most hyped skincare ingredient, but, frankly speaking, it deserves way more recognition. Despite its underappreciated status, azelaic acid boasts a myriad of evidence-backed benefits, including combating acne, mitigating rosacea, addressing hyperpigmentation, and fighting against free radicals.
Why Has My Skin Become Sensitive All of a Sudden?
Have you recently noticed your skin turning into a battleground of reactions? Is your once-placid complexion now flaring up at your go-to beauty products? You’re not alone. Suddenly sensitive skin can perplex anyone. Here’s a breakdown of why it might be happening and what you can do about it.
Sunflower Seed Oil: The Top Face Oil For Skin Barrier
Struggling to decide which face oil to choose? Sunflower seed oil might not be the most glamorous or exotic of skincare oils, but it could actually be the best for your skin.
Does Bakuchiol Help With Acne?
Discover how Bakuchiol, a plant alternative to retinol, can help combat acne. Dive into the latest research findings, learn the effective concentration and application tips, and uncover why Bakuchiol might be your new go-to for clear, happy skin.
CBD Skincare Benefits and Unknowns
Discover the impressive potential of CBD in skincare and learn about the risks. Our evidence-based exploration covers the CBD potential for treating acne, eczema, psoriasis and combating inflammation.
Thiamidol
Dive into our comprehensive guide to thiamidol, an effective tyrosinase inhibitor with impressive results against hyperpigmentation. Explore its science, evidence, and how to incorporate it into your skincare routine.
Is Petrolatum In Skincare Bad?
Get the facts about petrolatum, a top ingredient in skincare. Learn how this powerful moisturizer soothes, protects, and hydrates the skin. Plus, discover why it’s trending on social media and how it’s safe even for the most sensitive skin areas.
Can You Use Retinoids for Rosacea-Prone Skin?
If you’ve been grappling with the frustrating skin condition called rosacea, you may have been advised to steer clear of retinoids. This advice typically stems from concerns that retinoids can further irritate your already inflamed skin. But here’s something that may surprise you: retinoids, in fact, are commonly used in rosacea medical treatments.
Sensitive & Reactive Skin: What to Avoid?
If you have sensitive or reactive skin, what not to do is at least as important as what you actively undertake in terms of skincare. Learn what ingredients and skincare practices to avoid to reduce your skin sensitivity issues and help heal your skin barrier.
Opting for Fragrance-Free Skincare: A Skin-Friendly Choice
Opting for Fragrance-Free Skincare: A Skin-Friendly ChoiceIs the smell of your skincare products hurting your skin? It's a question we often don't think about. Yes, the scents can be nice, but they can also cause problems. About one in three skin issues from cosmetics...
What Does Sensitive Skin Mean and How to Help It?
Discover what sensitive skin truly means. We break down the causes, symptoms, and potential triggers of sensitive skin, and share simple steps to manage and reduce skin sensitivity effectively.
Do Collagen Supplements Work for Skin?
In recent years, collagen supplements have gained popularity for reducing signs of skin aging and improving skin health. But do they actually work? In this post, we will discuss the evidence from randomized, double-blind, and controlled trials that have evaluated oral supplementation with hydrolyzed collagen for improving skin hydration, reducing wrinkles, and improving elasticity.
The Aging Face: the Brutal Truth About Skincare Limitations
Explore the deeper aspects of aging, beyond skin-deep. Learn how bones, muscles, and fat influence facial changes and understand the limitations of skincare in fighting time. Embrace the natural evolution of your beauty with a fresh perspective.
Can Topical Skincare Improve Skin Elasticity?
Discover the truth about skin elasticity and the effectiveness of topical skincare treatments. Learn about the key components that give our skin its elasticity, why skincare can help to an extent, and the best strategies to protect your skin’s natural firmness
Do You Really Need Custom-Made Skincare?
Custom-made skincare products have become a talking point recently. But are they an essential innovation in skincare or simply a captivating marketing gimmick? This blog post delves into whether personalized skincare truly offers advanced scientific solutions tailored to our unique needs or is it luring us into paying more for seemingly “perfect” products.
Is Skincare A Scam?
Is Skincare a Scam? "Is skincare a scam?", you might wonder after spending $$$ on products that don't work. Or better put, "does the beauty industry turn skincare into a scam?". In many ways, yes - unfortunately. As consumers, we crave innovation, seeking skincare...
Do I Need Sunscreen for Indirect Sunlight?
How often have you heard that sunscreen is key for protecting our skin from the sun? A lot, right? But, does this same rule apply when you’re in indirect sunlight, in the shade or on a cloudy winter day? The answer is yes. Here’s the explanation.
The Ultimate Guide to Sunscreens And Sun Protection
“Understanding why sunscreen is important in skincare is essential for maintaining youthful, healthy skin. Scientists have found that a staggering 80% of externally-caused skin aging is a result of sun damage. The effects? A variety of skincare woes such as pigmentation problems, scarring, and enlarged pores as we age. So, whether you’re dealing with anti-aging, acne, or pigmentation concerns, sunscreen is an irreplaceable part of your skincare routine. And remember, it’s vital for all skin tones – yes, even the darkest ones.”
The Ultimate Guide to Skin Cleansing
Daily skin cleansing is an essential part of skincare, but do we truly understand why we cleanse our skin and how it works? How often should we wash our skin? Let’s dive deep into the world of skin cleansing and clarify the typically overlooked basics.
How to Choose A Good Moisturizer?
Choosing the right moisturizer for your skin can be a daunting task. The market is awash with countless products, each promising to hydrate, protect, and nourish your skin. So, how do you make an informed choice? Let’s break down the evidence behind effects of moisturizers, debunk marketing myths, and learn how to choose the best moisturizer for your skin.
How Many Steps Do You Really Need for A Good Skincare Routine?
What Steps Do You Really Need for A Good Skincare Routine?Taking care of your skin is more than just a beauty routine - it’s an important part of maintaining overall health. But skincare can be overwhelming, with so many products and steps to choose from. While there...