Learn how to care for sensitive skin to avoid reactions and reclaim your skin natural balance and resilience.

The Ultimate Guide to Skin Cleansing

Daily skin cleansing is an essential part of skincare, but do we truly understand why we cleanse our skin and how it works? How often should we wash our skin? Let’s dive deep into the world of skin cleansing and clarify the typically overlooked basics.

What Does Sensitive Skin Mean and How to Help It?

Discover what sensitive skin truly means. We break down the causes, symptoms, and potential triggers of sensitive skin, and share simple steps to manage and reduce skin sensitivity effectively.

Opting for Fragrance-Free Skincare: A Skin-Friendly Choice

Opting for Fragrance-Free Skincare: A Skin-Friendly ChoiceIs the smell of your skincare products hurting your skin? It's a question we often don't think about. Yes, the scents can be nice, but they can also cause problems. About one in three skin issues from cosmetics...

Sensitive & Reactive Skin: What to Avoid?

If you have sensitive or reactive skin, what not to do is at least as important as what you actively undertake in terms of skincare. Learn what ingredients and skincare practices to avoid to reduce your skin sensitivity issues and help heal your skin barrier.

Can You Use Retinoids for Rosacea-Prone Skin?

If you’ve been grappling with the frustrating skin condition called rosacea, you may have been advised to steer clear of retinoids. This advice typically stems from concerns that retinoids can further irritate your already inflamed skin. But here’s something that may surprise you: retinoids, in fact, are commonly used in rosacea medical treatments.

Is Petrolatum In Skincare Bad?

Get the facts about petrolatum, a top ingredient in skincare. Learn how this powerful moisturizer soothes, protects, and hydrates the skin. Plus, discover why it’s trending on social media and how it’s safe even for the most sensitive skin areas.

CBD Skincare Benefits and Unknowns

Discover the impressive potential of CBD in skincare and learn about the risks. Our evidence-based exploration covers the CBD potential for treating acne, eczema, psoriasis and combating inflammation.

Sunflower Seed Oil: The Top Face Oil For Skin Barrier

Struggling to decide which face oil to choose? Sunflower seed oil might not be the most glamorous or exotic of skincare oils, but it could actually be the best for your skin.

Why Has My Skin Become Sensitive All of a Sudden?

Have you recently noticed your skin turning into a battleground of reactions? Is your once-placid complexion now flaring up at your go-to beauty products? You’re not alone. Suddenly sensitive skin can perplex anyone. Here’s a breakdown of why it might be happening and what you can do about it.

Azelaic Acid: How It Works and Why You Might Need It In Your Skincare

Azelaic acid may not be the most hyped skincare ingredient, but, frankly speaking, it deserves way more recognition. Despite its underappreciated status, azelaic acid boasts a myriad of evidence-backed benefits, including combating acne, mitigating rosacea, addressing hyperpigmentation, and fighting against free radicals.

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Low irritation risk skincare

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Moisturizers for sensitive skin

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Sunscreens for sensitive skin

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Cleansers for sensitive skin

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Serums for sensitive skin

The Dark Side of Lightweight Sunscreens

Do lightweight sunscreens provide enough sun protection? Lightweight sunscreen formulas have a higher risk of not providing the sun protection they promise. Learn more in this article.

read more

Azelaic Acid: How It Works and Why You Might Need It In Your Skincare

Azelaic acid may not be the most hyped skincare ingredient, but, frankly speaking, it deserves way more recognition. Despite its underappreciated status, azelaic acid boasts a myriad of evidence-backed benefits, including combating acne, mitigating rosacea, addressing hyperpigmentation, and fighting against free radicals.

read more

Why Has My Skin Become Sensitive All of a Sudden?

Have you recently noticed your skin turning into a battleground of reactions? Is your once-placid complexion now flaring up at your go-to beauty products? You’re not alone. Suddenly sensitive skin can perplex anyone. Here’s a breakdown of why it might be happening and what you can do about it.

read more

CBD Skincare Benefits and Unknowns

Discover the impressive potential of CBD in skincare and learn about the risks. Our evidence-based exploration covers the CBD potential for treating acne, eczema, psoriasis and combating inflammation.

read more

Is Petrolatum In Skincare Bad?

Get the facts about petrolatum, a top ingredient in skincare. Learn how this powerful moisturizer soothes, protects, and hydrates the skin. Plus, discover why it’s trending on social media and how it’s safe even for the most sensitive skin areas.

read more

Can You Use Retinoids for Rosacea-Prone Skin?

If you’ve been grappling with the frustrating skin condition called rosacea, you may have been advised to steer clear of retinoids. This advice typically stems from concerns that retinoids can further irritate your already inflamed skin. But here’s something that may surprise you: retinoids, in fact, are commonly used in rosacea medical treatments.

read more

Sensitive & Reactive Skin: What to Avoid?

If you have sensitive or reactive skin, what not to do is at least as important as what you actively undertake in terms of skincare. Learn what ingredients and skincare practices to avoid to reduce your skin sensitivity issues and help heal your skin barrier.

read more

Opting for Fragrance-Free Skincare: A Skin-Friendly Choice

Opting for Fragrance-Free Skincare: A Skin-Friendly ChoiceIs the smell of your skincare products hurting your skin? It's a question we often don't think about. Yes, the scents can be nice, but they can also cause problems. About one in three skin issues from cosmetics...

read more

Choose your products based on what's inside

WIMJ Search allows you to select skincare products based on their ingredients, not marketing hype. Filter products by actives included, and exclude ingredients you don’t want. Check the concentration of ingredients and potential irritants.