Learn how to care for sensitive skin to avoid reactions and reclaim your skin natural balance and resilience.

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Why Has My Skin Become Sensitive All of a Sudden?
Have you recently noticed your skin turning into a battleground of reactions? Is your once-placid complexion now flaring up at your go-to beauty products? You’re not alone. Suddenly sensitive skin can perplex anyone. Here’s a breakdown of why it might be happening and what you can do about it.
Sunflower Seed Oil: The Top Face Oil For Skin Barrier
Struggling to decide which face oil to choose? Sunflower seed oil might not be the most glamorous or exotic of skincare oils, but it could actually be the best for your skin.
CBD Skincare Benefits and Unknowns
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Is Petrolatum In Skincare Bad?
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Can You Use Retinoids for Rosacea-Prone Skin?
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Sensitive & Reactive Skin: What to Avoid?
If you have sensitive or reactive skin, what not to do is at least as important as what you actively undertake in terms of skincare. Learn what ingredients and skincare practices to avoid to reduce your skin sensitivity issues and help heal your skin barrier.
Opting for Fragrance-Free Skincare: A Skin-Friendly Choice
Opting for Fragrance-Free Skincare: A Skin-Friendly ChoiceIs the smell of your skincare products hurting your skin? It's a question we often don't think about. Yes, the scents can be nice, but they can also cause problems. About one in three skin issues from cosmetics...
What Does Sensitive Skin Mean and How to Help It?
Discover what sensitive skin truly means. We break down the causes, symptoms, and potential triggers of sensitive skin, and share simple steps to manage and reduce skin sensitivity effectively.
Do You Really Need Custom-Made Skincare?
Custom-made skincare products have become a talking point recently. But are they an essential innovation in skincare or simply a captivating marketing gimmick? This blog post delves into whether personalized skincare truly offers advanced scientific solutions tailored to our unique needs or is it luring us into paying more for seemingly “perfect” products.
Is Skincare A Scam?
Is Skincare a Scam? "Is skincare a scam?", you might wonder after spending $$$ on products that don't work. Or better put, "does the beauty industry turn skincare into a scam?". In many ways, yes - unfortunately. As consumers, we crave innovation, seeking skincare...
Choose your products based on what's inside
WIMJ Search allows you to select skincare products based on their ingredients, not marketing hype. Filter products by actives included, and exclude ingredients you don’t want. Check the concentration of ingredients and potential irritants.