What Ingredients Are in My Skincare?

Choose skincare ingredients that are right for you

It’s a fact – there are only a handful of skincare ingredients that are actually proven to do something meaningful in our skin when used in topical products –  especially if your goals go beyond moisturizing. Choose your skin goal and see what actives actually work for it – based on scientific evidence.

Proven actives by skin goal

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Anti-aging

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Reduce acne & clogged pores

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Even skin tone

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Ingredients to avoid for sensitive skin

WIMJ Skincare Ingredients Dictionary

Unlock the science of skincare with WIMJ evidence-based skincare ingredients dictionary

Azelaic Acid: How It Works and Why You Might Need It In Your Skincare

Azelaic acid may not be the most hyped skincare ingredient, but, frankly speaking, it deserves way more recognition. Despite its underappreciated status, azelaic acid boasts a myriad of evidence-backed benefits, including combating acne, mitigating rosacea, addressing hyperpigmentation, and fighting against free radicals.

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Does Bakuchiol Help With Acne?

Discover how Bakuchiol, a plant alternative to retinol, can help combat acne. Dive into the latest research findings, learn the effective concentration and application tips, and uncover why Bakuchiol might be your new go-to for clear, happy skin.

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CBD Skincare Benefits and Unknowns

Discover the impressive potential of CBD in skincare and learn about the risks. Our evidence-based exploration covers the CBD potential for treating acne, eczema, psoriasis and combating inflammation.

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Thiamidol

Dive into our comprehensive guide to thiamidol, an effective tyrosinase inhibitor with impressive results against hyperpigmentation. Explore its science, evidence, and how to incorporate it into your skincare routine.

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Is Petrolatum In Skincare Bad?

Get the facts about petrolatum, a top ingredient in skincare. Learn how this powerful moisturizer soothes, protects, and hydrates the skin. Plus, discover why it’s trending on social media and how it’s safe even for the most sensitive skin areas.

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Sensitive & Reactive Skin: What to Avoid?

If you have sensitive or reactive skin, what not to do is at least as important as what you actively undertake in terms of skincare. Learn what ingredients and skincare practices to avoid to reduce your skin sensitivity issues and help heal your skin barrier.

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Opting for Fragrance-Free Skincare: A Skin-Friendly Choice

Opting for Fragrance-Free Skincare: A Skin-Friendly ChoiceIs the smell of your skincare products hurting your skin? It's a question we often don't think about. Yes, the scents can be nice, but they can also cause problems. About one in three skin issues from cosmetics...

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The Ultimate Guide to Skin Cleansing

Daily skin cleansing is an essential part of skincare, but do we truly understand why we cleanse our skin and how it works? How often should we wash our skin? Let’s dive deep into the world of skin cleansing and clarify the typically overlooked basics.

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