Ursa Major Mountain Glow Golden Serum

A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals

Red algae extract that helps attract water to the upper layer of the skin and might contain antioxidants

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function

A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function

Helps attract water to the upper layer of the skin

Lipids that work as an emollient and can be helpful in repairing skin barrier function

An emollient. Can be helpful for restoring skin barrier function.

A fermented sweet black tea. There is no studies on particular benefits of this ingredient in skin. It can help attract water to the upper layer of the skin, and might have some anti-oxidant effect. It is used in skincare for mostly marketing purposes because of the popularity of kombucha drinks

Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

A plant oil that helps soften the upper layer of the skin. It might have anti-oxidant properties. Might help reduce inflammation in skin and help against blemishes

Helps attract water to the upper layer of the skin

An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties

An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic

Used to preserve products, dissolve other ingredients and create a nice product texture

Helps preserve products and creates a nice product texture

Might be helpful in attracting water to the upper layer of the skin. Is claimed by the manufacturer to have other skin benefits but any evidence is lacking. Can be irritating

A plant oil that helps soften the upper layer of the skin. Is unlikely to be helpful in restoring skin barrier function due to the low content of linoleic acid

A plant extract that might help attract water to the upper layer of the skin. The manufacturer claims that it can help "break down cortisol production in skin production in skin cells", but actual benefits to the skin are not clear

An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together

An emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation

Helps attract water to the upper layer of the skin and helps to improve appearance of the product

Used as a fragrance. Can be irritating

A polyhydroxy acid (PHA) that helps shed the dead cells from the skin surface revealing smoother skin. Is believed to be genter than AHAs. It helps attract water to the upper layer of the skin and can stimulate production of skin's own hyaluronic acid resulting in improved hydration levels. It has been shown to be helpful against acne and clogged pores if used consistently (e.g over a period of 12 weeks) in high enough concentration. It can help reduce fine lines and wrinkles and improve skin tone with long-term application. Can help neutralize free radicals

Might have some moisturizing and anti-inflammatory properties. Can be added to products to create a nice smell.

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals

A polyhydroxy acid (PHA) that helps shed the dead cells from the skin surface revealing smoother skin. Is believed to be genter than AHAs. It helps attract water to the upper layer of the skin and can stimulate production of skin's own hyaluronic acid resulting in improved hydration levels. It has been shown to be helpful against acne and clogged pores if used consistently (e.g over a period of 12 weeks) in high enough concentration. It can help reduce fine lines and wrinkles and improve skin tone with long-term application. Can help neutralize free radicals

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

A polyhydroxy acid (PHA) that helps shed the dead cells from the skin surface revealing smoother skin. Is believed to be genter than AHAs. It helps attract water to the upper layer of the skin and can stimulate production of skin's own hyaluronic acid resulting in improved hydration levels. It has been shown to be helpful against acne and clogged pores if used consistently (e.g over a period of 12 weeks) in high enough concentration. It can help reduce fine lines and wrinkles and improve skin tone with long-term application. Can help neutralize free radicals