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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Avocado, Aloe, and Cucumber work in harmony restoring and hydrating skin."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, simmondsia chinensis seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains gluconolactone.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
does not meet threshold
LOW
does not meet threshold
See a mistake?
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: gluconolactone

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
does not meet threshold
See a mistake?
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: gluconolactone.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
does not meet threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (gluconolactone) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
HIGH
does not meet threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Exfoliation
Evens skin tone
Anti-oxidation
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
6.3% - 7.7%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
4.2% - 5.1%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.1% - 3.8%
Used to preserve products, dissolve other ingredients and create a nice product texture
2.4% - 2.9%
An emollient that helps soften the skin and could be helpful in repairing its barrier function
2% - 2.4%
Used to thicken the product consistency
1.6% - 2%
An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties
1.4% - 1.7%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
1.3% - 1.5%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.95% - 1.15%
0.65% - 1%
A great emollient. Contains vitamin E (tocopherol) which may give it some anti-oxidant properties. Can contain volatile compounds and can be irritating
0.6% - 0.9%
Helps soften the upper layer of the skin
0.55% - 0.8%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.45% - 0.7%
Helps soften the upper layer of the skin
0.45% - 0.65%
Might be helpful in neutralizing free radicals in skin but solid research is lacking. Helps attract water to the upper layer of the skin
0.45% - 0.65%
Can be helpful in reducing inflammation in skin. Is a likely irritant
0.35% - 0.65%
Chia seed oil. Helps to soften the upper layer of the skin and might be helpful in repairing skin barrier
0.35% - 0.6%
Might have some anti-inflammatory properties but research is lacking
0.3% - 0.6%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.3% - 0.6%
0.3% - 0.55%
A polyhydroxy acid (PHA) that helps shed the dead cells from the skin surface revealing smoother skin. Is believed to be genter than AHAs. It helps attract water to the upper layer of the skin and can stimulate production of skin's own hyaluronic acid resulting in improved hydration levels. It has been shown to be helpful against acne and clogged pores if used consistently (e.g over a period of 12 weeks) in high enough concentration. It can help reduce fine lines and wrinkles and improve skin tone with long-term application. Can help neutralize free radicals
0.25% - 0.5%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.25% - 0.45%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.25% - 0.5%
A preservative
0.25% - 0.45%
Used to adjust the product's pH
0.25% - 0.45%
A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine
0.25% - 0.45%
Helps attract water to the upper layer of the skin and helps to improve appearance of the product
0.25% - 0.45%
Helps preserve products and creates a nice product texture
0.25% - 0.45%
A preservative
0.2% - 0.35%
Can work as an exfoliant but is typically used to adjust the product pH
0.2% - 0.35%
Helps create a more spreadable product texture
0.15% - 0.3%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.25%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.2%
A colorant (dye)
0.1% - 0.2%
A colorant
0.1% - 0.15%
A yellow dye
0.05% - 0.1%

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