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Tula Firming & Hydrating Face Moisturizer
Tula

Tula Firming & Hydrating Face Moisturizer

Efficacy100/100IrritancyMedium
See all ingredients In 4 routines
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Works for

2 of 2 advertised claims delivered

Anti-aging
12 ingredients credited for this claim
Strong support
What the product description says
“, Smart Peptides Promote visibly firm, bouncy skin.”
Source: Sephora

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains heptapeptide-15 palmitate.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: copper palmitoyl heptapeptide-14.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Heptapeptide-15 palmitateKey activeEffect: HighA type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles~0.55–0.85%
Copper palmitoyl heptapeptide-14Key activeEffect: MediumThe copper palmitoyl heptapeptide-14 is a synthetic peptide developed by ingredient supplier Infinitec, which claims that it can increase collagen production in skin when combined with Heptapeptide-15 Palmitate. The complex was tested in vitro (in a lab) and in a clinical test with 30 volunteers, but the latter wasn't placebo-controlled. The manufacturer reported wrinkle reduction after 28 days of use, but the details of the study aren't publicly available.~0.6–0.95%
Hyaluronic acidEffect: LowOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation~0.35–0.65%
Butyrospermum parkii butterEffect: LowA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals~1.5–1.9%
Lactococcus ferment lysateEffect: LowConsists of remains of dead bacteria cells. Is likely helpful in attracting water to the upper layer of the skin. Might be helpful in reducing inflammation and neutralizing free radicals in skin~2.4–2.9%
Lycium barbarum fruit extractEffect: LowA plant extract that can help neutralize free radicals in skin and attract water to its upper layer~0.7–1.1%
NiacinamideUnder-dosedEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~0.5–0.75%
GluconolactoneUnder-dosedEffect: HighA polyhydroxy acid (PHA) that helps shed the dead cells from the skin surface revealing smoother skin. Is believed to be genter than AHAs. It helps attract water to the upper layer of the skin and can stimulate production of skin's own hyaluronic acid resulting in improved hydration levels. It has been shown to be helpful against acne and clogged pores if used consistently (e.g over a period of 12 weeks) in high enough concentration. It can help reduce fine lines and wrinkles and improve skin tone with long-term application. Can help neutralize free radicals~0.4–0.6%
Tetrahexyldecyl ascorbateUnder-dosedEffect: HighBeing a lipid soluble form of vitamin C, it is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective. It might be able to help reduce pore clogging.~0.35–0.6%
Lactic acidUnder-dosedEffect: MediumAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)~0.4–0.6%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.4–0.6%
Ascorbyl palmitateEffect: Low, below effective doseBeing a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.~0.35–0.65%
Moisturizing
34 ingredients credited for this claim
Strong support
What the product description says
“Firming & Hydrating Face Moisturizer”
From product name

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: betaine, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, caprylic/capric triglyceride.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: copper palmitoyl heptapeptide-14, heptapeptide-15 palmitate, phytosphingosine

Sodium acetylated hyaluronateKey active· HumectantEffect: HighA type of hyaluronic acid that works as an excellent moisturizer by attracting water into the upper layer of the skin. Is typically feels less sticky on the skin compared to the usual hyaluronic acid~0.35–0.65%
PhytosphingosineHero· EmollientEffect: HighA type of lipid that is naturally present in skin. It might help in repairing skin barrier function and has anti-bacterial effect~0.45–0.65%
Caprylic/capric triglycerideKey active· Emollient, OcclusiveEffect: HighA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin~4.9–5.9%
Sesamum indicum seed extractKey activeEffect: HighPlant oil that due to its high content of linoleic acid can help support skin's barrier function improving its hydration~0.3–0.55%
Copper palmitoyl heptapeptide-14Hero· HumectantEffect: HighThe copper palmitoyl heptapeptide-14 is a synthetic peptide developed by ingredient supplier Infinitec, which claims that it can increase collagen production in skin when combined with Heptapeptide-15 Palmitate. The complex was tested in vitro (in a lab) and in a clinical test with 30 volunteers, but the latter wasn't placebo-controlled. The manufacturer reported wrinkle reduction after 28 days of use, but the details of the study aren't publicly available.~0.6–0.95%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~3.1–3.8%
Heptapeptide-15 palmitateHero· HumectantEffect: HighA type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles~0.55–0.85%
Hyaluronic acidKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation~0.35–0.65%
Sodium hyaluronateKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin~0.35–0.65%
Hydrolyzed sodium hyaluronateKey activeEffect: HighAttracts water into the upper layer of the skin~0.35–0.6%
Lactococcus ferment lysateKey activeEffect: HighConsists of remains of dead bacteria cells. Is likely helpful in attracting water to the upper layer of the skin. Might be helpful in reducing inflammation and neutralizing free radicals in skin~2.4–2.9%
Sodium hyaluronate crosspolymerKey active· HumectantEffect: HighAttracts water into the upper layer of the skin~0.35–0.65%
SphingolipidsKey active· EmollientEffect: HighSphingolipids are a group of lipids with a common chemical structure. Some of them are naturally present in skin and can be converted to ceramides~0.4–0.65%
SqualaneKey active· Emollient, OcclusiveEffect: HighAn oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.~5.4–6.6%
Tremella fuciformis sporocarp extractKey active· HumectantEffect: HighMushroom extract that helps attract water to the upper layer of the skin~0.35–0.65%
BetaineKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin and improves the product texture~0.5–0.75%
Butyrospermum parkii butterKey active· Emollient, OcclusiveEffect: HighA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals~1.5–1.9%
HoneyKey active· HumectantEffect: MediumHelps attract water to the skin and might have some anti-bacterial properties. Can be an allergen~0.55–0.8%
PhospholipidsKey activeEffect: MediumEmollients that are naturaly present in skin. In addition, they help water and oil mix together in the product~0.55–0.8%
Cetyl palmitateKey active· EmollientEffect: MediumAn emollient that helps soften the skin and is used to improve product texture and stability~0.35–0.6%
Lycium barbarum fruit extractKey activeEffect: MediumA plant extract that can help neutralize free radicals in skin and attract water to its upper layer~0.7–1.1%
MelKey active· Humectant, EmollientEffect: MediumHelps to soften the upper layer of the skin and attract water to it~0.55–0.8%
Cetyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together~0.2–0.4%
Pentylene glycol· EmollientEffect: LowUsed to preserve products, dissolve other ingredients and create a nice product texture~0.25–0.4%
Sorbitol· HumectantEffect: LowHelps attract water to the upper layer of the skin and improves the product texture~0.45–0.65%
Calcium gluconate· HumectantEffect: LowHelps attract water to the upper layer of the skin and helps to improve appearance of the product~0.4–0.65%
Caprylyl glycol· Humectant, EmollientEffect: LowHelps preserve products and creates a nice product texture~0.4–0.65%
Glyceryl caprylate· EmollientEffect: LowAn emollient that can also help water and oil mix together, as well as prevent bacteria growth in products~0.45–0.7%
Hydrogenated palm glycerides· EmollientEffect: LowAn emollient that softens the skin~0.45–0.65%
Lactic acidUnder-dosedEffect: HighAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)~0.4–0.6%
GluconolactoneUnder-dosedEffect: HighA polyhydroxy acid (PHA) that helps shed the dead cells from the skin surface revealing smoother skin. Is believed to be genter than AHAs. It helps attract water to the upper layer of the skin and can stimulate production of skin's own hyaluronic acid resulting in improved hydration levels. It has been shown to be helpful against acne and clogged pores if used consistently (e.g over a period of 12 weeks) in high enough concentration. It can help reduce fine lines and wrinkles and improve skin tone with long-term application. Can help neutralize free radicals~0.4–0.6%
NiacinamideUnder-dosedEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~0.5–0.75%
LecithinEffect: Low, below effective doseUsed mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin~0.45–0.65%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.4–0.6%
Anti-oxidation
Not advertised by the brand · 11 ingredients credited for this claim
Strong support

This product contains antioxidants (dimethylmethoxy chromanol) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - lycium barbarum fruit extract, pinus pinaster bark extract also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Dimethylmethoxy chromanolKey activeEffect: HighCan help neutralize free radicals in skin~0.35–0.65%
Pinus pinaster bark extractKey activeEffect: MediumA plant extract that might help neutralize free radicals and reduce hyperpigmentation, but evidence of effectiveness of topical application is lacking. It can be an INCI name for the trademarked ingredient Pycnogenol (but could also be a different type of this plant's bark extract)~0.4–0.6%
Lycium barbarum fruit extractKey activeEffect: MediumA plant extract that can help neutralize free radicals in skin and attract water to its upper layer~0.7–1.1%
Tremella fuciformis sporocarp extractEffect: LowMushroom extract that helps attract water to the upper layer of the skin~0.35–0.65%
Butyrospermum parkii butterEffect: LowA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals~1.5–1.9%
Lactococcus ferment lysateEffect: LowConsists of remains of dead bacteria cells. Is likely helpful in attracting water to the upper layer of the skin. Might be helpful in reducing inflammation and neutralizing free radicals in skin~2.4–2.9%
Tetrahexyldecyl ascorbateUnder-dosedEffect: HighBeing a lipid soluble form of vitamin C, it is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective. It might be able to help reduce pore clogging.~0.35–0.6%
TocopherolUnder-dosedEffect: HighPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.4–0.6%
GluconolactoneUnder-dosedEffect: MediumA polyhydroxy acid (PHA) that helps shed the dead cells from the skin surface revealing smoother skin. Is believed to be genter than AHAs. It helps attract water to the upper layer of the skin and can stimulate production of skin's own hyaluronic acid resulting in improved hydration levels. It has been shown to be helpful against acne and clogged pores if used consistently (e.g over a period of 12 weeks) in high enough concentration. It can help reduce fine lines and wrinkles and improve skin tone with long-term application. Can help neutralize free radicals~0.4–0.6%
Tocopheryl acetateEffect: Low, below effective doseA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.~0.4–0.6%
Ascorbyl palmitateEffect: Low, below effective doseBeing a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.~0.35–0.65%

Can it cause trouble?

Irritancy
20 flagged ingredients
Medium risk
We flagged 20 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
PhenylpropanolHelps mask the smell of other ingredients and helps preserve the product formulationHigh~0.35–0.6%est.
Curcuma longa root extractA plant extract that can contain an active compound curcumin, that may have some anti-inflammatory properties when applied to the skin, but solid research is lacking and the typical concentration used in skincare products is too low. Can be an irritantHigh~0.3–0.6%est.
Caprylic/capric triglycerideA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerinMedium~4.9–5.9%est.
Isoamyl laurateHelps stabilize emulsions and create a nice product textureMedium~2–2.5%est.
Lycium barbarum fruit extractA plant extract that can help neutralize free radicals in skin and attract water to its upper layerMedium~0.7–1.1%est.
GluconolactoneA polyhydroxy acid (PHA) that helps shed the dead cells from the skin surface revealing smoother skin. Is believed to be genter than AHAs. It helps attract water to the upper layer of the skin and can stimulate production of skin's own hyaluronic acid resulting in improved hydration levels. It has been shown to be helpful against acne and clogged pores if used consistently (e.g over a period of 12 weeks) in high enough concentration. It can help reduce fine lines and wrinkles and improve skin tone with long-term application. Can help neutralize free radicalsMedium~0.4–0.6%est.
Lactic acidAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)Medium~0.4–0.6%est.
PhosphatidylcholineUsed to enhance the delivery of other ingredientsMedium~0.4–0.6%est.
Dehydroacetic acidA preservativeMedium~0.3–0.6%est.
Pinus pinaster bark extractA plant extract that might help neutralize free radicals and reduce hyperpigmentation, but evidence of effectiveness of topical application is lacking. It can be an INCI name for the trademarked ingredient Pycnogenol (but could also be a different type of this plant's bark extract)Medium~0.4–0.6%est.
Caprylyl glycolHelps preserve products and creates a nice product textureMedium~0.4–0.65%est.
Sodium hyaluronate crosspolymerAttracts water into the upper layer of the skinMedium~0.35–0.65%est.
Tocopheryl acetateA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.Medium~0.4–0.6%est.
Polyvinyl alcoholHelps improve the product textureMedium~0.4–0.65%est.
Ascorbyl palmitateBeing a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.Medium~0.35–0.65%est.
Tetrahexyldecyl ascorbateBeing a lipid soluble form of vitamin C, it is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective. It might be able to help reduce pore clogging.Medium~0.35–0.6%est.
Potassium sorbateA preservativeMedium~0.35–0.6%est.
Sorbitan palmitateHelps water and oil mix together and stabilize the product formulationMedium~0.2–0.35%est.
Pentylene glycolUsed to preserve products, dissolve other ingredients and create a nice product textureMedium~0.25–0.4%est.
EthylhexylglycerinA preservativeMedium~0.1–0.2%est.
Comedogenic
1 ingredient rated 2 or more on the 0–5 pore-clogging scale
1 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Butyrospermum parkii butterA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals3/5~1.5–1.9%est.
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Ingredients

Filter by role to see what each ingredient is doing.

Water~45–55%
Formula
Irritation risk
Low

Plain old water

More about Water
Squalane~5.4–6.6%
Key active
Irritation risk
Low
Works for
Moisturizing

An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.

More about Squalane
Caprylic/capric triglyceride~4.9–5.9%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

More about Caprylic/capric triglyceride
Glycerin~3.1–3.8%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Lactococcus ferment lysate~2.4–2.9%
Key active
Irritation risk
Low
Works for
MoisturizingAnti-inflammatoryAnti-agingAnti-oxidation

Consists of remains of dead bacteria cells. Is likely helpful in attracting water to the upper layer of the skin. Might be helpful in reducing inflammation and neutralizing free radicals in skin

More about Lactococcus ferment lysate
Isoamyl laurate~2–2.5%
Irritant · medium
Irritation risk
Medium

Helps stabilize emulsions and create a nice product texture

More about Isoamyl laurate
Cetearyl olivate~1.7–2.1%
Formula
Irritation risk
Low
Works for
Cleansing

Helps oil and water mix together

More about Cetearyl olivate
Butyrospermum parkii butter~1.5–1.9%
Key activeComedogenic 3/5
Irritation risk
Low
Comedogenicity
3/5
Works for
MoisturizingAnti-agingAnti-oxidation

A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals

More about Butyrospermum parkii butter
Pseudozyma epicola/argania spinosa kernel oil/olive fruit oil/sunflower seed oil/(angelica gigas/licorice/lithospermum erythrorhizon) root ferment extract filtrate~1.3–1.6%
Formula
Irritation risk
Low
More about Pseudozyma epicola/argania spinosa kernel oil/olive fruit oil/sunflower seed oil/(angelica gigas/licorice/lithospermum erythrorhizon) root ferment extract filtrate
Sorbitan olivate~1–1.2%
Formula
Irritation risk
Low
Works for
Cleansing

Helps oil and water mix together

More about Sorbitan olivate
Lycium barbarum fruit extract~0.7–1.1%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Anti-oxidationMoisturizingAnti-agingAnti-inflammatory

A plant extract that can help neutralize free radicals in skin and attract water to its upper layer

More about Lycium barbarum fruit extract
Copper palmitoyl heptapeptide-14~0.6–0.95%
Hero · Moisturizing
Irritation risk
Low
Works for
MoisturizingAnti-aging

The copper palmitoyl heptapeptide-14 is a synthetic peptide developed by ingredient supplier Infinitec, which claims that it can increase collagen production in skin when combined with Heptapeptide-15 Palmitate. The complex was tested in vitro (in a lab) and in a clinical test with 30 volunteers, but the latter wasn't placebo-controlled. The manufacturer reported wrinkle reduction after 28 days of use, but the details of the study aren't publicly available.

More about Copper palmitoyl heptapeptide-14
Heptapeptide-15 palmitate~0.55–0.85%
Hero · Moisturizing
Irritation risk
Low
Works for
MoisturizingAnti-aging

A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles

More about Heptapeptide-15 palmitate
Honey~0.55–0.8%
Key active
Irritation risk
Low
Works for
MoisturizingAntibacterial

Helps attract water to the skin and might have some anti-bacterial properties. Can be an allergen

More about Honey
Mel~0.55–0.8%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps to soften the upper layer of the skin and attract water to it

More about Mel
Phospholipids~0.55–0.8%
Key active
Irritation risk
Low
Works for
Moisturizing

Emollients that are naturaly present in skin. In addition, they help water and oil mix together in the product

More about Phospholipids
Betaine~0.5–0.75%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin and improves the product texture

More about Betaine
Niacinamide~0.5–0.75%
Under-dosed
Irritation risk
Low
Works for
Anti-agingAnti-blemishEvens skin toneMoisturizingReduces irritationAntibacterialAnti-inflammatoryReduces redness

Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production

More about Niacinamide
Sodium phytate~0.45–0.7%
Formula
Irritation risk
Low

Used to stabilize product formulations

More about Sodium phytate
Sorbitol~0.45–0.65%
Formula
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin and improves the product texture

More about Sorbitol
Gluconolactone~0.4–0.6%
Under-dosedIrritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-agingEvens skin toneExfoliationAnti-blemishAnti-oxidation

A polyhydroxy acid (PHA) that helps shed the dead cells from the skin surface revealing smoother skin. Is believed to be genter than AHAs. It helps attract water to the upper layer of the skin and can stimulate production of skin's own hyaluronic acid resulting in improved hydration levels. It has been shown to be helpful against acne and clogged pores if used consistently (e.g over a period of 12 weeks) in high enough concentration. It can help reduce fine lines and wrinkles and improve skin tone with long-term application. Can help neutralize free radicals

More about Gluconolactone
Lactic acid~0.4–0.6%
Under-dosedIrritant · medium
Irritation risk
Medium
Works for
ExfoliationEvens skin toneMoisturizingAnti-aging

An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)

More about Lactic acid
Phosphatidylcholine~0.4–0.6%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Used to enhance the delivery of other ingredients

More about Phosphatidylcholine
Sesamum indicum seed extract~0.3–0.55%
Key active
Irritation risk
Low
Works for
Moisturizing

Plant oil that due to its high content of linoleic acid can help support skin's barrier function improving its hydration

More about Sesamum indicum seed extract
Tremella fuciformis sporocarp extract~0.35–0.65%
Key active
Irritation risk
Low
Works for
MoisturizingAnti-oxidation

Mushroom extract that helps attract water to the upper layer of the skin

More about Tremella fuciformis sporocarp extract
Dehydroacetic acid~0.3–0.6%
Irritant · medium
Irritation risk
Medium

A preservative

More about Dehydroacetic acid
Docosahexaenoic acid~0.35–0.6%
Formula
Irritation risk
Low
More about Docosahexaenoic acid
Sphingolipids~0.4–0.65%
Key active
Irritation risk
Low
Works for
Moisturizing

Sphingolipids are a group of lipids with a common chemical structure. Some of them are naturally present in skin and can be converted to ceramides

More about Sphingolipids
Xanthan gum~0.4–0.6%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
Pinus pinaster extract
Not recognized
Pinus pinaster bark extract~0.4–0.6%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Anti-oxidationEvens skin tone

A plant extract that might help neutralize free radicals and reduce hyperpigmentation, but evidence of effectiveness of topical application is lacking. It can be an INCI name for the trademarked ingredient Pycnogenol (but could also be a different type of this plant's bark extract)

More about Pinus pinaster bark extract
Sodium acetylated hyaluronate~0.35–0.65%
Key active
Irritation risk
Low
Works for
Moisturizing

A type of hyaluronic acid that works as an excellent moisturizer by attracting water into the upper layer of the skin. Is typically feels less sticky on the skin compared to the usual hyaluronic acid

More about Sodium acetylated hyaluronate
Sodium hyaluronate~0.35–0.65%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

More about Sodium hyaluronate
Hyaluronic acid~0.35–0.65%
Key active
Irritation risk
Low
Works for
MoisturizingAnti-inflammatoryAnti-aging

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation

More about Hyaluronic acid
Eicosapentaenoic acid~0.4–0.65%
Formula
Irritation risk
Low
More about Eicosapentaenoic acid
Lactic acid/glycolic acid copolymer~0.35–0.6%
Formula
Irritation risk
Low
More about Lactic acid/glycolic acid copolymer
Caprylyl glycol~0.4–0.65%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Helps preserve products and creates a nice product texture

More about Caprylyl glycol
Sodium hyaluronate crosspolymer~0.35–0.65%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

Attracts water into the upper layer of the skin

More about Sodium hyaluronate crosspolymer
Tocopherol~0.4–0.6%
Under-dosed
Irritation risk
Low
Works for
Anti-oxidationAnti-inflammatoryAnti-agingMoisturizing

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Tetrasodium glutamate diacetate~0.35–0.65%
Formula
Irritation risk
Low

Helps stabilize the product formulation

More about Tetrasodium glutamate diacetate
Tocopheryl acetate~0.4–0.6%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.

More about Tocopheryl acetate
Hydrolyzed sodium hyaluronate~0.35–0.6%
Key active
Irritation risk
Low
Works for
Moisturizing

Attracts water into the upper layer of the skin

More about Hydrolyzed sodium hyaluronate
Calcium gluconate~0.4–0.65%
Formula
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin and helps to improve appearance of the product

More about Calcium gluconate
Glyceryl caprylate~0.45–0.7%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products

More about Glyceryl caprylate
Polyvinyl alcohol~0.4–0.65%
Irritant · medium
Irritation risk
Medium

Helps improve the product texture

More about Polyvinyl alcohol
Phenylpropanol~0.35–0.6%
Irritant · high
Irritation risk
High

Helps mask the smell of other ingredients and helps preserve the product formulation

More about Phenylpropanol
Phytosphingosine~0.45–0.65%
Hero · Moisturizing
Irritation risk
Low
Works for
MoisturizingAnti-blemishAnti-inflammatory

A type of lipid that is naturally present in skin. It might help in repairing skin barrier function and has anti-bacterial effect

More about Phytosphingosine
Curcuma longa root extract~0.3–0.6%
Irritant · high
Irritation risk
High
Works for
Anti-inflammatory

A plant extract that can contain an active compound curcumin, that may have some anti-inflammatory properties when applied to the skin, but solid research is lacking and the typical concentration used in skincare products is too low. Can be an irritant

More about Curcuma longa root extract
Dimethylmethoxy chromanol~0.35–0.65%
Key active
Irritation risk
Low
Works for
Anti-oxidation

Can help neutralize free radicals in skin

More about Dimethylmethoxy chromanol
Ascorbyl palmitate~0.35–0.65%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidationAnti-aging

Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.

More about Ascorbyl palmitate
Lecithin~0.45–0.65%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin

More about Lecithin
Hydrogenated palm glycerides~0.45–0.65%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

An emollient that softens the skin

More about Hydrogenated palm glycerides
Phenoxyethanol~0.4–0.6%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Tetrahexyldecyl ascorbate~0.35–0.6%
Under-dosedIrritant · medium
Irritation risk
Medium
Works for
Evens skin toneAnti-agingAnti-oxidation

Being a lipid soluble form of vitamin C, it is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective. It might be able to help reduce pore clogging.

More about Tetrahexyldecyl ascorbate
Potassium sorbate~0.35–0.6%
Irritant · medium
Irritation risk
Medium

A preservative

More about Potassium sorbate
Carbomer~0.3–0.6%
Formula
Irritation risk
Low
Works for
Cleansing

Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations

More about Carbomer
Cetyl palmitate~0.35–0.6%
Key active
Irritation risk
Low
Works for
Moisturizing

An emollient that helps soften the skin and is used to improve product texture and stability

More about Cetyl palmitate
Propanediol~0.3–0.55%
Formula
Irritation risk
Low

Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin

More about Propanediol
Sodium chloride~0.3–0.55%
Formula
Irritation risk
Low

Used to stabilize mixtures of oil and water, and create thicker, gel-like product textures

More about Sodium chloride
Dimethyl isosorbide~0.25–0.45%
Formula
Irritation risk
Low

Used to dissolve other ingredients in a product and can enhance their ability to penetrate the skin

More about Dimethyl isosorbide
Sorbitan palmitate~0.2–0.35%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps water and oil mix together and stabilize the product formulation

More about Sorbitan palmitate
Cetyl alcohol~0.2–0.4%
Key active
Irritation risk
Low
Works for
CleansingMoisturizing

A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together

More about Cetyl alcohol
Pentylene glycol~0.25–0.4%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Used to preserve products, dissolve other ingredients and create a nice product texture

More about Pentylene glycol
Sodium hydroxide~0.15–0.3%
Formula
Irritation risk
Low

Used to adjust the product's pH

More about Sodium hydroxide
Sodium benzoate~0.15–0.25%
Formula
Irritation risk
Low

A preservative

More about Sodium benzoate
Ethylhexylglycerin~0.1–0.2%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Ingredient list view

Water, Squalane, Caprylic/capric triglyceride, Glycerin, Lactococcus ferment lysate, Isoamyl laurate, Cetearyl olivate, Butyrospermum parkii butter, Pseudozyma epicola/argania spinosa kernel oil/olive fruit oil/sunflower seed oil/(angelica gigas/licorice/lithospermum erythrorhizon) root ferment extract filtrate, Sorbitan olivate, Lycium barbarum fruit extract, Copper palmitoyl heptapeptide-14, Heptapeptide-15 palmitate, Honey, Mel, Phospholipids, Betaine, Niacinamide, Sodium phytate, Sorbitol, Gluconolactone, Lactic acid, Phosphatidylcholine, Sesamum indicum seed extract, Tremella fuciformis sporocarp extract, Dehydroacetic acid, Docosahexaenoic acid, Sphingolipids, Xanthan gum, Unknown, Pinus pinaster bark extract, Sodium acetylated hyaluronate, Sodium hyaluronate, Hyaluronic acid, Eicosapentaenoic acid, Lactic acid/glycolic acid copolymer, Caprylyl glycol, Sodium hyaluronate crosspolymer, Tocopherol, Tetrasodium glutamate diacetate, Tocopheryl acetate, Hydrolyzed sodium hyaluronate, Calcium gluconate, Glyceryl caprylate, Polyvinyl alcohol, Phenylpropanol, Phytosphingosine, Curcuma longa root extract, Dimethylmethoxy chromanol, Ascorbyl palmitate, Lecithin, Hydrogenated palm glycerides, Phenoxyethanol, Tetrahexyldecyl ascorbate, Potassium sorbate, Carbomer, Cetyl palmitate, Propanediol, Sodium chloride, Dimethyl isosorbide, Sorbitan palmitate, Cetyl alcohol, Pentylene glycol, Sodium hydroxide, Sodium benzoate, Ethylhexylglycerin

Compare prices

Retailers ranked by price — lowest first.

Amazon USPrice as of 10/7/2026 06:33 GMT
$44.80
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Ulta
$64.00
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Sephora
$84.00
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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
TulaFirming & Hydrating Face MoisturizerYOUR PRODUCTLumeneNordic Ageless [AJATON] Radiant Youth Night CreamShani Darden Skin CareHydration Peptide CreamFaceGymSupreme Restructure Cream
Match—77%75%74%
Price$44.80$56.72+$11.92$60.00+$15.20$120.00+$75.20
Shared key ingredients—9 of 2410 of 248 of 24
Key difference—Copper Heptapeptide-14 PantothenatePalmitoyl Hexapeptide-12Hexapeptide-9
Irritancy Medium Medium Low Medium
Drying alcohol————
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Product summary

"Tula - Firming & Hydrating Face Moisturizer" is a well-rounded moisturizing product. This moisturizer uses a good combo of humectants and emollients. These both types of ingredients are essentials for improving the skin hydration and keeping the skin barrier healthy. Humectants in this product (copper palmitoyl heptapeptide-14, heptapeptide-15 palmitate, betaine, glycerin and hyaluronic acid) help to increase the water content in the upper layer of the skin. (These ingredients do so by "capturing" water molecules from the outside air or from within the deeper layers of the skin). Phytosphingosine, sphingolipids, butyrospermum parkii butter, caprylic/capric triglyceride and squalane in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.

Ingredient callouts

  • This product contains acids (gluconolactone 0.40% - 0.60% and lactic acid 0.40% - 0.60%). Their concentration is low, and they will not have a strong exfoliating effect. Instead, they work to support the skin natural acid mantle and to attract water (as humectants). PHAs (gluconolactone) especially are great for improving skin hydration. They might be even able to stimulate the production of skin's natural humectants and support the healthy skin microbiome.
  • As a plus, this moisturizer also contains Ceramides (phytosphingosine 0.45% - 0.65%). Ceramides are a type of lipids that our skin produces itself. They are a building block of the skin's barrier. Ceramides used in skincare are synthetic or extracted from plants. They work well for softening the skin surface and "patch holes" in the skin's barrier.
  • This moisturizer also contains Peptides (heptapeptide-15 palmitate 0.55% - 0.85% and copper palmitoyl heptapeptide-14 0.60% - 0.95%). Peptides are a very big group of ingredients. They all consist of a different combination of aminoacids. Our skin produces Peptides naturally. Some of them work as natural antibiotics, promote wound-healing and production of collagen. The scientists are still studying how effective the topical application of Peptides is, but it is very likely that they are helpful. Peptides might be able to support skin barrier restoration and even have an anti-aging benefit. At the very least, they certainly help attract water to the skin and support the hydration in this way.
This product contains ingredients that could be beneficial, but their concentrations are too low in this formulation: tetrahexyldecyl ascorbate, lecithin, vitamin e, lactic acid, gluconolactone and niacinamide

Irritation risk

This formulation includes some common irritants, including ingredients that do not provide a benefit for the skin. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

About the brand

According to Cruelty-Free Kitty "Tula" is cruelty free, but its parent company is not.

Price

The product retails from 57.50$ up to 64.00$ in the United States and from 84.00CA$ up to 92.00CA$ in Canada.

For a detailed price comparison: click here.

Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 38 studies and safety reviews.

  1. 1
    Glycerol and the skin: holistic approach to its origin and functionsncbi.nlm.nih.gov
  2. 2
    Water-soluble polysaccharide from dried Lycium barbarum fruits: Isolation, structural features and antioxidant activitysciencedirect.com
  3. 3
    Lycium barbarum polysaccharide protects human keratinocytes against UVB-induced photo-damagetandfonline.com
  4. 4
    Lycium Barbarum and Human Healthlink.springer.com
  5. 5
    Topical Peptide Treatments with Effective Anti-Aging Resultsmdpi.com
  6. 6
    X50 Anti-aging Powder Brochureinfinitec.es
Tula Firming & Hydrating Face Moisturizer
TulaFirming & Hydrating Face Moisturizer
Buy at Ulta$64.00$44.80as of 10/7 06:33 GMT

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

Buy at Ulta$64.00$44.80as of 10/7 06:33 GMT

As an Amazon Associate, WIMJ earns from qualifying purchases.