e.l.f. Cosmetics

e.l.f. Cosmetics Pure Skin Moisturizer

Name: e.l.f. Cosmetics - Pure Skin Moisturizer
Brand: e.l.f. Cosmetics

Efficacy100/100IrritancyLow

See all ingredients 100% recommend: 2 reviews In 8 routines

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Works for

1 of 1 advertised claim delivered

Moisturizing

15 ingredients credited for this claim

Strong support

What the product description says

“Pure Skin Moisturizer”

From product name

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, cholesterol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: ceramide ap, ceramide eop, ceramide np, niacinamide, phytosphingosine

NiacinamideHeroEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~2–3%

Caprylic/capric triglycerideKey active· Emollient, OcclusiveEffect: HighA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin~2.8–4.2%

CholesterolKey active· EmollientEffect: HighAn emollient that is naturally found in skin~0.2–0.75%

GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~4–6.1%

PhytosphingosineHero· EmollientEffect: HighA type of lipid that is naturally present in skin. It might help in repairing skin barrier function and has anti-bacterial effect~0.2–0.8%

Sodium hyaluronateKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin~0.5–1.15%

TrehaloseKey active· HumectantEffect: HighA sugar that attracts water to the upper layer of the skin~1.2–1.9%

Ceramide apHeroEffect: HighA type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin~0.2–0.8%

Ceramide eopHero· EmollientEffect: HighA type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin~0.3–0.7%

Ceramide npHero· EmollientEffect: HighA type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin~0.35–0.8%

Cetearyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture~3.1–4.6%

Caprylyl glycol· Humectant, EmollientEffect: LowHelps preserve products and creates a nice product texture~0.1–0.4%

Stearic acid· EmollientEffect: LowHelps oil and water mix together and works as an emollient~1.8–2.7%

Avena sativa kernel flourEffect: LowA type of colloidal oatmeal. Can contain potent antioxidants and anti-inflammatory compounds. Is effective in supporting skin barrier~1–1.5%

AllantoinUnder-dosedEffect: HighHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated~0.3–0.75%

Evens skin tone

Not advertised by the brand · 1 ingredient credited for this claim

Strong support

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

NiacinamideKey activeEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~2–3%

Anti-aging

Not advertised by the brand · 1 ingredient credited for this claim

Strong support

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Anti-blemish

Not advertised by the brand · 3 ingredients credited for this claim

Good support

This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.

PhytosphingosineEffect: LowA type of lipid that is naturally present in skin. It might help in repairing skin barrier function and has anti-bacterial effect~0.2–0.8%

AllantoinEffect: Low, below effective doseHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated~0.3–0.75%

Can it cause trouble?

Irritancy

9 flagged ingredients

Low risk

We flag 9 ingredients with irritancy potential; the product's overall irritancy is low. The table lists each ingredient's own rating.

IngredientFunctionIrritationEst. amount

Caprylic/capric triglycerideA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerinMedium~2.8–4.2%est.

Ceteth-20Helps water and oil mix togetherMedium~1.5–2.3%est.

Tocopheryl acetateA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.Medium~0.35–0.85%est.

Sodium lauroyl lactylateHelps water and oil mix togetherMedium~0.15–0.55%est.

EthylhexylglycerinA preservativeMedium~0.1–0.45%est.

Caprylyl glycolHelps preserve products and creates a nice product textureMedium~0.1–0.4%est.

Steareth-2Helps oil and water mix togetherMedium~0.05–0.25%est.

Potassium cetyl phosphateHelps oil and water mix togetherMedium~0.05–0.25%est.

Disodium edtaStabilizes the product formulationMedium~0.01–0.1%est.

Comedogenic

1 ingredient rated 2 or more on the 0–5 pore-clogging scale

1 flagged

These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.

IngredientFunctionRatingEst. amount

Cetearyl alcoholA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture2/5~3.1–4.6%est.

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Ingredients

Filter by role to see what each ingredient is doing.

Water~40–60%

Formula

Irritation risk: Low

Plain old water

More about Water

Glycerin~4–6.1%

Key active

Irritation risk: Low

Works for

Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin

Cetearyl alcohol~3.1–4.6%

Key activeComedogenic 2/5

Irritation risk: Low
Comedogenicity: 2/5

Works for

CleansingMoisturizing

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

More about Cetearyl alcohol

Caprylic/capric triglyceride~2.8–4.2%

Key activeIrritant · medium

Irritation risk: Medium

Works for

Moisturizing

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

More about Caprylic/capric triglyceride

Niacinamide~2–3%

Hero · Moisturizing, Anti-blemish

Irritation risk: Low

Works for

Anti-agingEvens skin toneAnti-blemishMoisturizingReduces irritationAntibacterialAnti-inflammatoryReduces redness

Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production

More about Niacinamide

Stearic acid~1.8–2.7%

Formula

Irritation risk: Low

Works for

CleansingMoisturizing

Helps oil and water mix together and works as an emollient

More about Stearic acid

Ceteth-20~1.5–2.3%

Irritant · medium

Irritation risk: Medium

Works for

Cleansing

Helps water and oil mix together

More about Ceteth-20

Trehalose~1.2–1.9%

Key active

Irritation risk: Low

Works for

Moisturizing

A sugar that attracts water to the upper layer of the skin

More about Trehalose

Silica~1.3–1.9%

Formula

Irritation risk: Low

Used to absorb oil and can temporarily mattify skin

More about Silica

Avena sativa kernel flour~1–1.5%

Formula

Irritation risk: Low

Works for

Moisturizing

A type of colloidal oatmeal. Can contain potent antioxidants and anti-inflammatory compounds. Is effective in supporting skin barrier

More about Avena sativa kernel flour

Sodium hyaluronate~0.5–1.15%

Key active

Irritation risk: Low

Works for

Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

More about Sodium hyaluronate

Allantoin~0.3–0.75%

Under-dosed

Irritation risk: Low

Works for

Anti-inflammatoryMoisturizingAnti-blemishReduces rednessReduces irritationExfoliation

Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated

More about Allantoin

Tocopheryl acetate~0.35–0.85%

Irritant · medium

Irritation risk: Medium

Works for

Anti-oxidation

A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.

More about Tocopheryl acetate

Chamomilla recutita flower water~0.35–0.8%

Formula

Irritation risk: Low

More about Chamomilla recutita flower water

Ceramide np~0.35–0.8%

Hero · Moisturizing

Irritation risk: Low

Works for

MoisturizingAnti-inflammatoryReduces irritation

A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin

More about Ceramide np

Ceramide ap~0.2–0.8%

Hero · Moisturizing

Irritation risk: Low

Works for

Reduces irritationMoisturizingAnti-inflammatory

More about Ceramide ap

Ceramide eop~0.3–0.7%

Hero · Moisturizing

Irritation risk: Low

Works for

Reduces irritationMoisturizingAnti-inflammatory

More about Ceramide eop

Phytosphingosine~0.2–0.8%

Hero · Moisturizing

Irritation risk: Low

Works for

MoisturizingAnti-blemishAnti-inflammatory

A type of lipid that is naturally present in skin. It might help in repairing skin barrier function and has anti-bacterial effect

More about Phytosphingosine

Cholesterol~0.2–0.75%

Key active

Irritation risk: Low

Works for

CleansingMoisturizing

An emollient that is naturally found in skin

More about Cholesterol

Sodium lauroyl lactylate~0.15–0.55%

Irritant · medium

Irritation risk: Medium

Works for

Cleansing

Helps water and oil mix together

More about Sodium lauroyl lactylate

Carbomer~0.1–0.5%

Formula

Irritation risk: Low

Works for

Cleansing

Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations

More about Carbomer

Xanthan gum~0.1–0.5%

Formula

Irritation risk: Low

Works for

Cleansing

Used to create a thicker product consistency

More about Xanthan gum

Ethylhexylglycerin~0.1–0.45%

Irritant · medium

Irritation risk: Medium

A preservative

More about Ethylhexylglycerin

Phenoxyethanol~0.1–0.35%

Formula

Irritation risk: Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol

Caprylyl glycol~0.1–0.4%

Irritant · medium

Irritation risk: Medium

Works for

Moisturizing

Helps preserve products and creates a nice product texture

More about Caprylyl glycol

Tromethamine~0.05–0.3%

Formula

Irritation risk: Low

Helps adjust pH in products

More about Tromethamine

Steareth-2~0.05–0.25%

Irritant · medium

Irritation risk: Medium

Works for

Cleansing

Helps oil and water mix together

More about Steareth-2

Potassium cetyl phosphate~0.05–0.25%

Irritant · medium

Irritation risk: Medium

Works for

Cleansing

Helps oil and water mix together

More about Potassium cetyl phosphate

Disodium edta~0.01–0.1%

Irritant · medium

Irritation risk: Medium

Stabilizes the product formulation

More about Disodium edta

Ingredient list view

Water, Glycerin, Cetearyl alcohol, Caprylic/capric triglyceride, Niacinamide, Stearic acid, Ceteth-20, Trehalose, Silica, Avena sativa kernel flour, Sodium hyaluronate, Allantoin, Tocopheryl acetate, Chamomilla recutita flower water, Ceramide np, Ceramide ap, Ceramide eop, Phytosphingosine, Cholesterol, Sodium lauroyl lactylate, Carbomer, Xanthan gum, Ethylhexylglycerin, Phenoxyethanol, Caprylyl glycol, Tromethamine, Steareth-2, Potassium cetyl phosphate, Disodium edta

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
	e.l.f. CosmeticsPure Skin MoisturizerYOUR PRODUCT	CeraVePM Facial Moisturizing Lotion	Key SoulcareSKIN TRANSFORMATION CREAM FRAGRANCE FREE	Keys SoulcareSkin Transformation Cream
Match	—	93%	92%	83%
Price	$11.81	$13.99+$2.18	$34.00+$22.19	$27.76+$15.95
Shared key ingredients	—	9 of 12	9 of 12	9 of 12
Key difference	—	—	Bakuchiol	Bakuchiol
Irritancy	Low	Low	Low	Medium
Drying alcohol	—	—	—	—
	View product	Shop	Shop	Shop