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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Blue and brown dark circles are visibly reduced over time for a youthful look."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"It defies dark circles by supporting natural melanin production—helping to visibly fade existing pigmentation and support natural microcirculation over time."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: potassium methoxysalicylate

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"A highly moisturizing, anti-dark circles eye cream formulated with Shiseido's cutting-edge brightening technology."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, myristyl myristate.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Evens skin tone
Moisturizing
Anti-aging
Total Promises Fulfilled score: 58/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
4% - 6%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
3.4% - 5.2%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.7% - 4%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
2.1% - 3.2%
Used to stabilize product formulations and create a nice product texture
1.7% - 2.6%
An emollient. Is not recommended for acne-prone skin as it can be comedogenic
1.6% - 2.4%
One of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss
1.3% - 2%
Helps to soften the upper layer of the skin and create a nice product texture
1% - 1.5%
Non-drying alcohol that helps water and oil mix together. Also serves as an emollient
0.85% - 1.25%
An emollient that helps soften the skin and creates a thicker product texture
0.45% - 1.05%
Used to stabilize the product formulations and works as an emollient
0.35% - 0.75%
Can help reduce hyperpigmentation
0.15% - 0.65%
Helps thicken the product consistency
0.15% - 0.6%
An emollient that helps soften the skin
0.15% - 0.65%
0.15% - 0.5%
Helps oil and water mix together
0.15% - 0.6%
Helps oil and water mix together
0.15% - 0.6%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.15% - 0.55%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.5%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.15% - 0.6%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.35%
Helps oil and water mix together
0.1% - 0.35%
Helps preserve product formulations
0.1% - 0.3%
A silicone that works to soften the upper layer of the skin and reduce its water loss
0.1% - 0.45%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.1% - 0.3%
An anti-oxidant that helps stabilize product formulations. Might help neutralise free radicals in skin
0.1% - 0.3%
0.1% - 0.3%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.1% - 0.35%
Used to absorb oil and can temporarily mattify skin
0.15% - 0.5%
Used to create a thicker product consistency
0.1% - 0.35%
A preservative
0.1% - 0.35%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.25%
Can work as an exfoliant but is typically used to adjust the product pH
0.1% - 0.3%
An emollient that helps soften the skin. It also forms a protective on its surface to reduce water loss
0.1% - 0.4%
Is used to add opaque (non-transparent) appearance to formulations. Can be used to coat other ingredients for even dispersion. This is a different ingredient compared to the ones used in antipersperants (aluminium chloride and aluminium chlorohydrate)
0.1% - 0.45%
Fragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating
0.1% - 0.3%
A fragrance. Can trigger allergic reactions and be irritating
0.1% - 0.3%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.1% - 0.35%
A red colorant made of iron oxide. Typically is not irritating
0.1% - 0.35%
A fragrance. Can be irritating
0.05% - 0.3%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.1% - 0.35%
A fragrance. Can be irritating
0.05% - 0.3%
0.05% - 0.2%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.05% - 0.2%

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