2 of 3 advertised claims delivered
“It defies dark circles by supporting natural melanin productionhelping to visibly fade existing pigmentation and support natural microcirculation over time.”
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: potassium methoxysalicylate
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
“A highly moisturizing, anti-dark circles eye cream formulated with Shiseido's cutting-edge brightening technology.”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, sodium hyaluronate.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, myristyl myristate.
“Blue and brown dark circles are visibly reduced over time for a youthful look.”
Effective ingredients missing or their concentration is too low.

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Filter by role to see what each ingredient is doing.
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
More about DimethiconeUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
More about Butylene glycolOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinCan be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
More about AlcoholUsed to stabilize product formulations and create a nice product texture
More about Dimethicone/vinyl dimethicone crosspolymerAn emollient. Is not recommended for acne-prone skin as it can be comedogenic
More about Myristyl myristateOne of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss
More about PetrolatumHelps to soften the upper layer of the skin and create a nice product texture
More about Hydrogenated polydeceneNon-drying alcohol that helps water and oil mix together. Also serves as an emollient
More about Behenyl alcoholAn emollient that helps soften the skin and creates a thicker product texture
More about Cetyl ethylhexanoateUsed to stabilize the product formulations and works as an emollient
More about Glyceryl stearate seCan help reduce hyperpigmentation
More about Potassium methoxysalicylateHelps thicken the product consistency
More about Methyl methacrylate crosspolymerAn emollient that helps soften the skin
More about Stearyl alcoholA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
More about Tocopheryl acetateA preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolWorks as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
More about Titanium dioxideAn aromatic blend of unspecified and possibly irritating ingredients
More about ParfumHelps oil and water mix together
More about Sorbitan tristearateA silicone that works to soften the upper layer of the skin and reduce its water loss
More about Peg-10 dimethiconeHelps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
More about Sodium citrateAn anti-oxidant that helps stabilize product formulations. Might help neutralise free radicals in skin
More about OryzanolCreates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
More about MicaUsed to create a thicker product consistency
More about Xanthan gumA common frangrance that can easily irritate skin, especially if exposed to air, light or heat
More about LimoneneCan work as an exfoliant but is typically used to adjust the product pH
More about Citric acidAn emollient that helps soften the skin. It also forms a protective on its surface to reduce water loss
More about Peg/ppg-14/7 dimethyl etherIs used to add opaque (non-transparent) appearance to formulations. Can be used to coat other ingredients for even dispersion. This is a different ingredient compared to the ones used in antipersperants (aluminium chloride and aluminium chlorohydrate)
More about Aluminum hydroxideFragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating
More about Benzyl benzoateA fragrance. Can trigger allergic reactions and be irritating
More about Butylphenyl methylpropionalAn umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499. They might be able to offer some protection against visible light, but the degree of the protection is not clear
More about Iron oxidesA red colorant made of iron oxide. Typically is not irritating
More about Ci 77491One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
More about Sodium hyaluronatePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
More about TocopherolWater, Dimethicone, Butylene glycol, Glycerin, Alcohol, Dimethicone/vinyl dimethicone crosspolymer, Myristyl myristate, Petrolatum, Hydrogenated polydecene, Behenyl alcohol, Cetyl ethylhexanoate, Glyceryl stearate se, Potassium methoxysalicylate, Methyl methacrylate crosspolymer, Stearyl alcohol, Dimethylacrylamide/sodium acryloyldimethyltaurate crosspolymer, Polysorbate 60, Peg-40 stearate, Tocopheryl acetate, Phenoxyethanol, Titanium dioxide, Ci 77891, Parfum, Sorbitan tristearate, Trisodium edta, Peg-10 dimethicone, Sodium citrate, Oryzanol, 2-o-ethyl ascorbic acid, Mica, Silica, Xanthan gum, Sodium metaphosphate, Limonene, Citric acid, Peg/ppg-14/7 dimethyl ether, Aluminum hydroxide, Benzyl benzoate, Butylphenyl methylpropional, Iron oxides, Ci 77491, Linalool, Sodium hyaluronate, Citronellol, Crataegus monogyna flower extract, Tocopherol
Retailers ranked by price — lowest first.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| ShiseidoWhite Lucent Anti-Dark Circles Eye CreamYOUR PRODUCT | Estée LauderAdvanced Night Repair Eye Supercharged Complex Synchronized Recovery Eye Cream | OlayTransforming Eye Cream | PYUNKANG YULEye Cream | |
|---|---|---|---|---|
| Match | — | 59% | 57% | 56% |
| Price | $65.00 | $145.42+$80.42 | $26.99−$38.01 | $8.99−$56.01 |
| Shared key ingredients | — | 4 of 9 | 4 of 9 | 4 of 9 |
| Key difference | — | Tripeptide-32 | Niacinamide | Acetyl Glucosamine |
| Irritancy | High | Medium | Medium | Medium |
| Drying alcohol | Contains drying alcohol | — | — | — |
| View product | Shop | Shop | Shop |
Every concentration estimate and effectiveness label is anchored to one of these 15 studies and safety reviews.
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