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Product summary

Judging from the ingredient list, "Olay - Complete Moisturiser Fluid Normal/Oily" works well for improving skin hydration To work well, any moisturizer needs to include a combination of water-binding and emollient ingredients. Olay - Complete Moisturiser Fluid Normal/Oily ticks this box. Panthenol and glycerin in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Dimethicone, dimethiconol, cetearyl alcohol, cetyl alcohol and isopropyl palmitate in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.

Ingredient callouts

  • We particularly like that there is a good concentration of Niacinamide (3.00% - 3.70%) in this moisturizer. Niacinamide is a well-studied multi-tasking active. It is a great ingredient to have in a moisturizer. It is stable, and can work well in almost any hydrating formulation. There is solid evidence that Niacinamide can help support skin barrier, regulate oil production and reduce acne and clogged pores. It also helps to fight photodamage and help improve the skin tone, reducing pigmentation marks.
  • Panthenol (pro-vitamin B5) at about 0.75% - 1.15% concentration. In this concentration, Panthenol works effectively to improve the skin barrier and reduce inflammation.
This product contains ingredients that could be beneficial, but their concentrations are too low in this formulation: stearic acid

Irritation risk

There are quite a few common irritants in this product, including ingredients without particular skin benefits. We would not recommend it for sensitive skin. We assess the overall irritancy of this moisturizer to be high. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

Price

The product retails for 6.99£ in the United Kingdom.

For a detailed price comparison: click here.