Olay

Olay Complete Moisturiser Fluid Normal/Oily

Name: Olay - Complete Moisturiser Fluid Normal/Oily
Brand: Olay

Efficacy100/100IrritancyHigh

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Works for

2 of 2 advertised claims delivered

Anti-aging

Niacinamide

Strong evidence

What the product description says

“Furthermore, this anti-ageing 24 hours fluid hydrates your skin 7 layers deep to let your inner glow come through.”

Source: Supderdrug

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

NiacinamideKey activeEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~3–3.7%

Moisturizing

Panthenol, Niacinamide + 9 more

Strong evidence

What the product description says

“Complete Moisturiser Fluid Normal/Oily”

From product name

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, dimethiconol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide, panthenol

DimethiconolKey active· Emollient, OcclusiveEffect: HighA silicone that makes products more spreadable and keeps skin smooth. Helps to add gloss to skin and may visually fill in fine lines/wrinkles for short time~0.55–0.8%

DimethiconeKey active· Emollient, OcclusiveEffect: HighA silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish~1.9–2.3%

PanthenolHero· HumectantEffect: HighHelps attract water to the upper layer of the skin and can help improve skin barrier function~0.75–1.15%

GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~4.9–5.9%

NiacinamideHeroEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~3–3.7%

Cetyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together~0.25–0.5%

Cetearyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture~0.35–0.65%

C13-14 alkaneEffect: LowHelps soften the upper layer of the skin~0.15–0.3%

Isopropyl palmitate· EmollientEffect: LowHelps soften the upper layer of the skin and create a thicker product consistency~1.1–1.4%

Palmitic acid· EmollientEffect: LowAn emollient that is naturally present in skin and helps soften it~0.3–0.55%

Stearic acidEffect: Low, below effective doseHelps oil and water mix together and works as an emollient~0.45–0.65%

Evens skin tone

Not advertised by the brand · Niacinamide

Strong evidence

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Anti-blemish

Not advertised by the brand · Niacinamide

Strong evidence

This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.

Can it cause trouble?

Irritancy

9 strong irritants: Parfum, Alpha-isomethyl ionone + 7 more — patch-test recommended

High risk

We flagged 21 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.

IngredientFunctionIrritationEst. amount

Benzyl alcoholA preservative. Can be used to mask unpleasant smell. Can be irritatingHigh~0.1–0.2%est.

ParfumAn aromatic blend of unspecified and possibly irritating ingredientsHigh~0.1–0.25%est.

Alpha-isomethyl iononeA fragrance. Potential allergen and can be irritatingHigh~0.1–0.25%est.

Benzyl benzoateFragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritatingHigh~0.1–0.2%est.

Hexyl cinnamalA fragrance with jasmine smell. A likely irritantHigh~0.1–0.2%est.

Benzyl salicylateA fragrance. Is a likely irritantHigh~0.1–0.2%est.

HydroxycitronellalA fragrance. A likely allergen and can be irritatingHigh~0.1–0.15%est.

LinaloolA fragrance. Can be irritatingHigh~0.05–0.15%est.

LimoneneA common frangrance that can easily irritate skin, especially if exposed to air, light or heatHigh~0.05–0.1%est.

CitronellolA fragrance. Can be irritatingHigh~0.05%est.

Butyl methoxydibenzoylmethaneAvobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.Medium~3–3.7%est.

Phenylbenzimidazole sulfonic acidEnsulizole. A UV filter that is effective against UVB rays. Does not protect against UVA light. It is photostable and can be used to help stabilize other sunscreen ingredients. It is water-soluble meaning that it can help create lighter sunscreen formulationsMedium~2.1–2.5%est.

OctocryleneA weak sunscreen that protects against the sun rays that cause sunburn (UVB) and is somewhat effective against the UVA rays. It is quite stable and can help stabilize other, more vulnerable, sunscreen ingredients like Avobenzone. It is an organic, or so called "chemical" sunscreenMedium~1.9–2.4%est.

Isopropyl palmitateHelps soften the upper layer of the skin and create a thicker product consistencyMedium~1.1–1.4%est.

Tocopheryl acetateA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.Medium~0.6–0.9%est.

Laureth-7Helps oil and water mix togetherMedium~0.35–0.6%est.

Cetearyl glucosideHelps water and oil in the product mix well together and improves product textureMedium~0.3–0.55%est.

Disodium edtaStabilizes the product formulationMedium~0.2–0.35%est.

PolyacrylamideUsed to improve product texture and help oil and water mix togetherMedium~0.15–0.3%est.

TriethanolamineUsed to adjust pH of the product and can help improve the product's smellMedium~0.15–0.3%est.

Aluminum starch octenylsuccinateUsed to thicken the product's consistencyMedium~0.15–0.25%est.

Comedogenic

2 ingredients rated 2 or more on the 0–5 pore-clogging scale

2 flagged

These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.

IngredientFunctionRatingEst. amount

Isopropyl palmitateHelps soften the upper layer of the skin and create a thicker product consistency3/5~1.1–1.4%est.

Cetearyl alcoholA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture2/5~0.35–0.65%est.

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Ingredients

Filter by role to see what each ingredient is doing.

Water~45–55%

Formula

Irritation risk: Low

Plain old water

More about Water

Glycerin~4.9–5.9%

Key active

Irritation risk: Low

Works for

Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin

Ethylhexyl salicylate~4.3–5.3%

Formula

Irritation risk: Low

Works for

Sun protection

Octisalate. A UV filter. It offers some protection against the sun rays that cause sunburn (UVB), but does not protect against the most aging sun rays (UVA). It loses its effectiveness quickly when exposed to sunlight. It is an organic, or so called "chemical" sunscreen

More about Ethylhexyl salicylate

Niacinamide~3–3.7%

Hero · Moisturizing, Anti-blemish

Irritation risk: Low

Works for

Anti-blemishEvens skin toneAnti-agingMoisturizingReduces irritationAntibacterialReduces rednessAnti-inflammatory

Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production

More about Niacinamide

Butyl methoxydibenzoylmethane~3–3.7%

Irritant · medium

Irritation risk: Medium

Works for

Sun protection

Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.

More about Butyl methoxydibenzoylmethane

Dimethicone~1.9–2.3%

Key active

Irritation risk: Low

Works for

MoisturizingMattifying

A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish

More about Dimethicone

Phenylbenzimidazole sulfonic acid~2.1–2.5%

Irritant · medium

Irritation risk: Medium

Works for

Sun protection

Ensulizole. A UV filter that is effective against UVB rays. Does not protect against UVA light. It is photostable and can be used to help stabilize other sunscreen ingredients. It is water-soluble meaning that it can help create lighter sunscreen formulations

More about Phenylbenzimidazole sulfonic acid

Octocrylene~1.9–2.4%

Irritant · medium

Irritation risk: Medium

Works for

Sun protection

A weak sunscreen that protects against the sun rays that cause sunburn (UVB) and is somewhat effective against the UVA rays. It is quite stable and can help stabilize other, more vulnerable, sunscreen ingredients like Avobenzone. It is an organic, or so called "chemical" sunscreen

More about Octocrylene

Isopropyl palmitate~1.1–1.4%

Comedogenic 3/5Irritant · medium

Irritation risk: Medium
Comedogenicity: 3/5

Works for

Moisturizing

Helps soften the upper layer of the skin and create a thicker product consistency

More about Isopropyl palmitate

Panthenol~0.75–1.15%

Hero · Moisturizing

Irritation risk: Low

Works for

MoisturizingReduces rednessReduces irritation

Helps attract water to the upper layer of the skin and can help improve skin barrier function

More about Panthenol

Tocopheryl acetate~0.6–0.9%

Irritant · medium

Irritation risk: Medium

Works for

Anti-oxidation

A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.

More about Tocopheryl acetate

Dimethiconol~0.55–0.8%

Key active

Irritation risk: Low

Works for

Moisturizing

A silicone that makes products more spreadable and keeps skin smooth. Helps to add gloss to skin and may visually fill in fine lines/wrinkles for short time

More about Dimethiconol

Sorbitan stearate~0.45–0.65%

Formula

Irritation risk: Low

Works for

Cleansing

Helps water and oil mix together

More about Sorbitan stearate

Laureth-7~0.35–0.6%

Irritant · medium

Irritation risk: Medium

Works for

Cleansing

Helps oil and water mix together

More about Laureth-7

Cetearyl glucoside~0.3–0.55%

Irritant · medium

Irritation risk: Medium

Works for

Cleansing

Helps water and oil in the product mix well together and improves product texture

More about Cetearyl glucoside

Cetearyl alcohol~0.35–0.65%

Key activeComedogenic 2/5

Irritation risk: Low
Comedogenicity: 2/5

Works for

CleansingMoisturizing

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

More about Cetearyl alcohol

Stearic acid~0.45–0.65%

Formula

Irritation risk: Low

Works for

CleansingMoisturizing

Helps oil and water mix together and works as an emollient

More about Stearic acid

Palmitic acid~0.3–0.55%

Formula

Irritation risk: Low

Works for

CleansingMoisturizing

An emollient that is naturally present in skin and helps soften it

More about Palmitic acid

Cetyl alcohol~0.25–0.5%

Key active

Irritation risk: Low

Works for

CleansingMoisturizing

A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together

More about Cetyl alcohol

Stearyl alcohol~0.25–0.45%

Formula

Irritation risk: Low

Works for

Cleansing

An emollient that helps soften the skin

More about Stearyl alcohol

Disodium edta~0.2–0.35%

Irritant · medium

Irritation risk: Medium

Stabilizes the product formulation

More about Disodium edta

Polyethylene~0.3–0.5%

Formula

Irritation risk: Low

Used to thicken the product's texture

More about Polyethylene

Polyacrylamide~0.15–0.3%

Irritant · medium

Irritation risk: Medium

Used to improve product texture and help oil and water mix together

More about Polyacrylamide

Triethanolamine~0.15–0.3%

Irritant · medium

Irritation risk: Medium

Works for

Cleansing

Used to adjust pH of the product and can help improve the product's smell

More about Triethanolamine

Peg-100 stearate~0.2–0.4%

Formula

Irritation risk: Low

Works for

Cleansing

Helps oil and water mix togehter and creates a nice product texture

More about Peg-100 stearate

Aluminum starch octenylsuccinate~0.15–0.25%

Irritant · medium

Irritation risk: Medium

Used to thicken the product's consistency

More about Aluminum starch octenylsuccinate

C13-14 alkane~0.15–0.3%

Formula

Irritation risk: Low

Works for

Moisturizing

Helps soften the upper layer of the skin

More about C13-14 alkane

Benzyl alcohol~0.1–0.2%

Irritant · high

Irritation risk: High

A preservative. Can be used to mask unpleasant smell. Can be irritating

More about Benzyl alcohol

Methylparaben~0.15–0.25%

Formula

Irritation risk: Low

A preservative

More about Methylparaben

Propylparaben~0.1–0.2%

Formula

Irritation risk: Low

A preservative

More about Propylparaben

Ethylparaben~0.15–0.25%

Formula

Irritation risk: Low

A preservative

More about Ethylparaben

Parfum~0.1–0.25%

Irritant · high

Irritation risk: High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum

Alpha-isomethyl ionone~0.1–0.25%

Irritant · high

Irritation risk: High

A fragrance. Potential allergen and can be irritating

More about Alpha-isomethyl ionone

Benzyl benzoate~0.1–0.2%

Irritant · high

Irritation risk: High

Fragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating

More about Benzyl benzoate

Hexyl cinnamal~0.1–0.2%

Irritant · high

Irritation risk: High

A fragrance with jasmine smell. A likely irritant

More about Hexyl cinnamal

Benzyl salicylate~0.1–0.2%

Irritant · high

Irritation risk: High

A fragrance. Is a likely irritant

More about Benzyl salicylate

Hydroxycitronellal~0.1–0.15%

Irritant · high

Irritation risk: High

A fragrance. A likely allergen and can be irritating

More about Hydroxycitronellal

Linalool~0.05–0.15%

Irritant · high

Irritation risk: High

A fragrance. Can be irritating

More about Linalool

Limonene~0.05–0.1%

Irritant · high

Irritation risk: High

A common frangrance that can easily irritate skin, especially if exposed to air, light or heat

More about Limonene

Citronellol~0.05%

Irritant · high

Irritation risk: High

A fragrance. Can be irritating

More about Citronellol

Ingredient list view

Water, Glycerin, Ethylhexyl salicylate, Niacinamide, Butyl methoxydibenzoylmethane, Dimethicone, Phenylbenzimidazole sulfonic acid, Octocrylene, Isopropyl palmitate, Panthenol, Tocopheryl acetate, Dimethiconol, Sorbitan stearate, Laureth-7, Cetearyl glucoside, Cetearyl alcohol, Stearic acid, Palmitic acid, Cetyl alcohol, Stearyl alcohol, Disodium edta, Polyethylene, Polyacrylamide, Triethanolamine, Peg-100 stearate, Aluminum starch octenylsuccinate, C13-14 alkane, Benzyl alcohol, Methylparaben, Propylparaben, Ethylparaben, Parfum, Alpha-isomethyl ionone, Benzyl benzoate, Hexyl cinnamal, Benzyl salicylate, Hydroxycitronellal, Linalool, Limonene, Citronellol

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
	OlayComplete Moisturiser Fluid Normal/OilyYOUR PRODUCT	SK-IISKINPOWER Cream	dermaGEEKNourishing Facial Night Cream	DdfDiscoloration Reversal Moisturizer
Match	—	90%	89%	89%
Price	$4.67	$133.43+$128.76	$19.94+$15.27	—
Shared key ingredients	—	5 of 8	5 of 8	5 of 8
Key difference	—	Pitera	Sodium Hyaluronate	Acetyl Glucosamine
Irritancy	High	Medium	Low	Medium
Drying alcohol	—	—	—	—
	View product	Shop	Shop	Shop

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Product summary

Judging from the ingredient list, "Olay - Complete Moisturiser Fluid Normal/Oily" works well for improving skin hydration To work well, any moisturizer needs to include a combination of water-binding and emollient ingredients. Olay - Complete Moisturiser Fluid Normal/Oily ticks this box. Panthenol and glycerin in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Dimethicone, dimethiconol, cetearyl alcohol, cetyl alcohol and isopropyl palmitate in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.

Ingredient callouts

We particularly like that there is a good concentration of Niacinamide (3.00% - 3.70%) in this moisturizer. Niacinamide is a well-studied multi-tasking active. It is a great ingredient to have in a moisturizer. It is stable, and can work well in almost any hydrating formulation. There is solid evidence that Niacinamide can help support skin barrier, regulate oil production and reduce acne and clogged pores. It also helps to fight photodamage and help improve the skin tone, reducing pigmentation marks.
Panthenol (pro-vitamin B5) at about 0.75% - 1.15% concentration. In this concentration, Panthenol works effectively to improve the skin barrier and reduce inflammation.

This product contains ingredients that could be beneficial, but their concentrations are too low in this formulation: stearic acid

Irritation risk

There are quite a few common irritants in this product, including ingredients without particular skin benefits. We would not recommend it for sensitive skin. We assess the overall irritancy of this moisturizer to be high. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.