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Product summary

"Murad - The Super Brighteners" does not provide enough UVA protection. UVA rays do not cause sunburn, but still damage the skin, leading to early signs of aging and pigmentation issues.

Because it includes good moisturizing ingredients, it can also work as a hydrating day cream. Like all broad-spectrum sunscreens, this product helps prevent early signs of aging.

Sunscreen filters

This is a "mixed" sunscreen in the sense that it uses both mineral and organic (so-called "chemical") sun filters. Here are the organic filters this product uses: octinoxate. As for the mineral filters, this sunscreen uses titanium dioxide.

Irritation risk

There are quite a few common irritants in this product, including ingredients without particular skin benefits. We would not recommend it for sensitive skin. We assess the overall irritancy of this moisturizer to be high. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

About the brand

According to Cruelty-Free Kitty "Murad" is cruelty free, but its parent company is not.

Price

The product retails for 99.00£ in the United Kingdom.

For a detailed price comparison: click here.

Can the product deliver on its promises?

WIMJ summary for sun protection

This product does not offer good protection against UVA rays.

Organic filters
Ingredient UVB UVA I UVA II Stability
ethylhexyl methoxycinnamate
Offers UVB protection
Does not offer UVA I protection
Does not offer UVA II protection
Is photo stable
Non-organic (mineral) filters
Ingredient UVB UVA I UVA II Stability
titanium dioxide
Offers UVB protection
Does not offer UVA I protection
Offers UVA II protection
Is photo stable
See a mistake?
Promise
What does the product description say?
"The increased vitamin C and SPF this formula provides powerful protection against harmful UVA/UVB rays and free radical damage."
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: hexapeptide-2, vitis vinifera seed extract.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
MEDIUM
meets threshold
See a mistake?
Promise
What does the product description say?
"Environmental Shield™ Rapid Age Spot Correcting Serum (30ml) Target signs of skin ageing with the Rapid Age Spot Correcting Serum from."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: ethyl linoleate, hexylresorcinol.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

This product can also help with skin tone because it offers sun protection. Sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations. This is why sun protection is the best strategy for maintaining an even skin tone. We, however, do not recommend using this product as a sunscreen because the protection it offers is not strong enough).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Packed with antioxidants, they both work to lighten the appearance of dark spots and unify uneven skin tone with potent ingredients that harness intense, long-lasting moisture and protection against the sun’s harmful rays."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: betaine, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, dimethicone.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: hexapeptide-2, niacinamide, urea

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains ethyl linoleate, niacinamide, zinc aspartate.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (vitis vinifera seed extract) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - ginkgo biloba leaf extract, hexylresorcinol also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
MEDIUM
meets threshold

How honest is this product?

Promise Can it deliver?
Sun protection
Anti-aging
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 60/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
The ingredient is not recognized
TBC
Plain old water
45% - 55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.6% - 5.6%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
4.2% - 5.1%
Used to preserve products, dissolve other ingredients and create a nice product texture
3.1% - 3.8%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
2.3% - 2.8%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
1.9% - 2.3%
A solvent with some emollient properties
1.6% - 2%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
1.5% - 1.8%
Might be helpful in reducing hyperpigmentation and neutralizing free radicals in skin
1.2% - 1.4%
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
0.9% - 1.15%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.65% - 1%
Used to thicken the product consistency
0.55% - 0.8%
Helps attract water to the upper layer of the skin and might have some anti-oxidant and skin lightening properties. It can help calm down inflammation in skin
0.5% - 0.75%
Can help attract water to the upper layer of the skin
0.45% - 0.7%
Help attract water to the upper layer of the skin
0.4% - 0.6%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.45% - 0.7%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.45% - 0.7%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.45% - 0.65%
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
0.3% - 0.55%
0.3% - 0.5%
A sugar that attracts water to the upper layer of the skin
0.25% - 0.5%
0.25% - 0.5%
Could be helpful in reducing inflammation in skin, evening out the skin tone and neutralizing free radicals, but more research is needed to confirm its effectiveness
0.25% - 0.45%
Helps attract water to the upper layer of the skin and improves the product texture
0.25% - 0.45%
Naturally present in skin and helps to attract water to its upper layer
0.25% - 0.45%
A gelling agent that thickens the product consistency and leaves the skin with a velvety finish
0.25% - 0.45%
Helps oil and water mix together
0.25% - 0.5%
Increases thickness of a product. Texture enhancer for oil-in-water emulsions
0.25% - 0.45%
Used to create a thicker product consistency
0.25% - 0.45%
Helps protect the ingredients in the formulation against UV light
0.25% - 0.45%
A mineral that is used to improve the texture of cosmetic products
0.25% - 0.5%
Used to adjust the product's pH
0.25% - 0.45%
Stabilizes the product formulation
0.25% - 0.45%
A preservative
0.25% - 0.45%
A preservative. It helps prevent bacterial growth in cosmetic products
0.25% - 0.45%
An aromatic blend of unspecified and possibly irritating ingredients
0.2% - 0.4%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.2% - 0.4%
A colorant
0.25% - 0.45%
A yellow dye
0.25% - 0.45%
0.2% - 0.4%
Octinoxate. When used in higher concentrations, works as a sunscreen protecting the skin from UVB rays. When used in lower concentration, helps to preserve the product formulation. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can be irritating
7.5%
Declared
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
2.2%
Declared
Plain old water
0.25% - 0.45%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.25% - 0.45%
Helps oil and water mix together and works as an emollient
0.35% - 0.65%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
0.3% - 0.5%
Helps soften the upper layer of the skin without creatng a greasy finish
0.25% - 0.5%
Help soften the upper layer of the skin and make it easier for oil and water mix together. Recently, a rising number of allergic reactions to cocoglycerides and other coconut-derived surfactants has been reported. As there is a significant overlap between frequent irritants and allergens, we flag this ingredient for attention of those with very sensitive, reactive skin
0.3% - 0.5%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.3% - 0.55%
Helps oil and water mix togehter and creates a nice product texture
0.3% - 0.6%
An emollient that helps soften the skin. It also forms a protective on its surface to reduce water loss.
0.25% - 0.5%
0.25% - 0.5%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
0.3% - 0.55%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.3% - 0.55%
0.25% - 0.45%
Help attract water to the upper layer of the skin
0.25% - 0.4%
Can help reduce acne and blemishes and reduce inflammation in skin
0.25% - 0.4%
0.25% - 0.45%
Emollients that are naturaly present in skin. In addition, they help water and oil mix together in the product
0.25% - 0.45%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.25% - 0.45%
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
0.2% - 0.4%
Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.
0.25% - 0.45%
Helps reduce acne and blemishes. Helps to soften the upper layer of the skin and reduce inflammation. Might be helpful in reducing hyperpigmentation and evening out the skin tone, but evidence of effectiveness in skin are lacking
0.25% - 0.45%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.25% - 0.45%
A plant extract that might help neutralize free radicals and reduce inflammation in skin. It can be irritating
0.25% - 0.45%
A plant extract that contains resveratrol and other anti-oxidant compounds that can help neutralize free radicals, reduce inflammation in skin and even out its tone. Can be also used to stabilize the product formulation
0.25% - 0.5%
0.25% - 0.45%
0.25% - 0.45%
0.25% - 0.45%
Naturally present in skin and helps to attract water to its upper layer
0.25% - 0.45%
Helps oil and water mix together
0.25% - 0.45%
Might be helpful in restoring skin barrier function and, when combined with zinc carbonate and malonic acid, reducing fine lines and wrinkles by stimulating elastin production. Also helps stabilize the product formulation
0.25% - 0.45%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.25% - 0.5%
Used to create a thicker product consistency
0.25% - 0.45%
Used to adjust the pH in formulations
0.25% - 0.45%
Is used to add opaque (non-transparent) appearance to formulations. Can be used to coat other ingredients for even dispersion. This is a different ingredient compared to the ones used in antipersperants (aluminium chloride and aluminium chlorohydrate)
0.25% - 0.5%
Stabilizes the product formulation
0.2% - 0.4%
A preservative. It helps prevent bacterial growth in cosmetic products
0.2% - 0.4%
A preservative
0.15% - 0.3%
A preservative
0.15% - 0.3%
Used as a fragrance. It can be irritating and cause photosensitivity
0.2% - 0.35%
A plant oil with high content of volatile compounds that, especially when exposed to air, can cause allergic reactions and irritate the skin
0.15% - 0.25%
Used as a fragrance
0.15% - 0.25%
A plant oil with high content of volatile compounds that, especially when exposed to air, can cause allergic reactions and irritate the skin
0.15% - 0.25%
0.1% - 0.2%
A colorant
0.1% - 0.15%
A red colorant
0.1% - 0.15%

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ISDIN - Foto Ultra Active Unify COLOR Fusion Fluid SPF 50+
Replenix - Tinted Oil-Free Face Sunscreen SPF50+
LAGOM - Cellus Sun Gel Plus
Origins - Go Go GinZing to Hydrate & Brighten
Elucent - Anti Ageing Day Moisturiser SPF 50+
ACURE - Seriously Soothing SPF 30 Day Cream
Sisley-Paris - Phyto Blanc Correcting Brightening Moisturizer SPF50+
Ekel - Aqua Sun Block AHA BHA PHA SPF 50PA+++
Price
WIMJ similarity score
75%
72%
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67%
SPF
SPF 30
SPF 34
SPF 40
SPF 50
SPF 50
SPF 50
SPF 40
SPF 50
SPF 30
SPF 50
SPF 50
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Irritancy
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources