L'Oréal Paris - Pure Clay Bright Face Mask
Can it work? Irritants Ingredient concentrations Sources Similar products Q&A Where to buy
  • Moisturizing
  • Exfoliation
  • dimethicone
  • dimethiconol
  • glycerin
  • kaolin
  • tocopherol
  • +2 more
37 /100
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Formula review

See a mistake?
What does the product description say?
"Gently exfoliating to reveal a fresh and renewed complexion, the creamy clay mask leaves skin looking bright and radiant."
WIMJ summary

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

See a mistake?
What does the product description say?
"Infused with a blend of three Pure Clays which reach deep into pores to extract excess sebum and dead skin cells, the formula also utilises Yuzu Lemon to balance the skin tone and replenish hydration to prevent drying out."
WIMJ summary

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, butylene glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, dimethiconol.

Ingredient Effectiveness Concentration Irritancy
meets threshold
meets threshold
meets threshold

Potential irritants


Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
7.7% - 9.5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.7% - 5.7%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
2.9% - 3.5%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin
2.3% - 2.8%
A silicone that serves as an emollient. Helps create a nice non-greasy feels
2% - 2.4%
Used to improve the product consistency and soften the upper layer of the skin
1.7% - 2.1%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
1.6% - 1.9%
Helps oil and water mix togehter and creates a nice product texture
1.4% - 1.7%
1.2% - 1.5%
The ingredient is not recognized
A type of volcanic glass. Absorbs moisture and can temporarily mattify the skin
0.95% - 1.15%
Helps oil and water mix together
0.7% - 1%
Contains essential oil. Can be irritating and lead to photosensitivity
0.6% - 0.9%
Helps create a gel-like product texture. Can be used in gentle cleansing formulations
0.55% - 0.85%
Used to adjust pH of the product and can help improve the product's smell
0.55% - 0.8%
A silicone that makes products more spreadable and keeps skin smooth. Helps to add gloss to skin and may visually fill in fine lines/wrinkles for short time
0.55% - 0.85%
Helps absorb oil (for the time of application) and creates a thicker product consistency
0.65% - 1%
Helps preserve products and creates a nice product texture
0.5% - 0.75%
Used to create a thicker product consistency
0.45% - 0.65%
A clay mineral. Can absorb oil from the surface of the skin
0.4% - 0.6%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.3% - 0.6%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.3% - 0.6%
A preservative. It helps prevent bacterial growth in cosmetic products
0.3% - 0.55%
A colorant. Usually well-tolerated
0.25% - 0.5%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.25% - 0.45%
A fragrance. Can be irritating
0.2% - 0.4%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.2% - 0.35%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.1% - 0.2%
A fragrance. Is a likely irritant
0.15% - 0.25%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.2%

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