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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Results This overnight skin-conditioning mask works to restore skin’s optimal moisture levels and for a visibly hydrated, refreshed, more youthful-looking complexion by morning."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Hydra-Therapy Memory Gel Sleep Mask"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, butylene glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, dimethicone.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
6.8% - 8.3%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.2% - 5.1%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
3.1% - 3.8%
Helps create a gel-like product texture
2.3% - 2.8%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
2.1% - 2.5%
Helps water and oil mix together
1.7% - 2%
Used to stabilize product formulations and create a nice product texture
1.4% - 1.7%
A silicone that makes products more spreadable and keeps skin smooth. Helps to add gloss to skin and may visually fill in fine lines/wrinkles for short time
1.3% - 1.6%
A preservative
0.16% - 0.32%
A preservative
0.7% - 1.05%
Used to create a gel-like product texture, as well as to stabilize emulsions
0.65% - 0.95%
Stabilizes the product formulation
0.5% - 0.75%
An aromatic blend of unspecified and possibly irritating ingredients
0.45% - 0.65%
Helps to soften the upper layer of the skin and create a nice product texture
0.45% - 0.65%
Helps oil and water mix together
0.45% - 0.65%
Can work as an exfoliant but is typically used to adjust the product pH
0.35% - 0.65%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.35% - 0.6%
0.3% - 0.5%
A plant extract that might have some anti-inflammatory and anti-oxidant properties. It can be irritating
0.25% - 0.45%
0.2% - 0.4%
0.2% - 0.4%
A plant extract that might have some anti-oxidant properties but evidence of effectiveness in skin is lacking
0.2% - 0.35%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.25%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.1% - 0.15%
A red dye
0.15% - 0.25%
0.15% - 0.25%

Similar products & dupes

Erno Laszlo - Hydra-Therapy Memory Gel Sleep Mask
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Boots - Ingredients Hyaluronic Acid Sleep Mask
Wander Beauty - Staycation Hydrating Mask
Lancer Skincare - Nourish Rehydration Mask
Paula's choice - Radiance Renewal Mask Fullsize
Vichy - Aqualia Thermal Night Moisturiser and Mask
Osque - Hydro Deep Sea Cream Mask
EISENBERG - Melt-in Repairing Mask
mirenesse - Fast Fix Sleeping Beauty Moisture Revival Sleep Mask
Olay - Glow Regenerist Night Face Mask
Price
WIMJ similarity score
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Irritancy
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IRRITANCY
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Potential Irritants
All ingredients
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Questions

Scientific Sources