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“Balancing Matifying Fluid”
This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, sodium hyaluronate.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.
The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: zinc pca

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Filter by role to see what each ingredient is doing.
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
More about Butylene glycolAn emollient that softens skin and creates a nice product texture
More about Coco-caprylateHelps to soften the upper layer of the skin without creating a greasy texture
More about Coco-caprylate/caprateOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
More about NiacinamideHelps oil and water mix together
More about Sucrose polystearateHelps soften the upper layer of the skin
More about Decyl oleateHelps soften the upper layer of the skin and creates a nice product texture
More about Lauroyl lysineAn emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
More about Glyceryl stearateAn aromatic blend of unspecified and possibly irritating ingredients
More about ParfumHelps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
More about CarbomerHelps oil and water mix together, preserve cosmetic products, and attract water to the upper layer of the skin
More about Capryloyl glycineUsed to improve the product consistency and soften the upper layer of the skin
More about Hydrogenated polyisobuteneAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
More about Lactic acidSoftens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
More about Simmondsia chinensis seed oilA bark extract that might help clam down inflammation and neutralize free radicals , but evidence of effectiveness in skin is lacking
More about Enantia chlorantha bark extractUsed to create a thicker product consistency
More about Xanthan gumWorks as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
More about Titanium dioxideA compound that combines zinc with a hydrating ingredient PCA. Might to be helpful against acne and clogged pores. Can help calm down inflammation in skin. Could be helpful in reducing the formation of free radicals in skin. Might help to reduce fine lines in wrinkles, but solid evidence is missing
More about Zinc pcaUsed to preserve products, dissolve other ingredients and create a nice product texture
More about Pentylene glycolOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin
More about Sodium hyaluronateActs as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
More about PropanediolUsed to stabilize mixtures of oil and water, and create thicker, gel-like product textures
More about Sodium chlorideAn emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
More about Glyceryl caprylateHelps oil and water mix together and helps preserve the product formulation
More about Glyceryl undecylenateEmollients that are naturaly present in skin. In addition, they help water and oil mix together in the product
More about PhospholipidsPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
More about TocopherolMight be helpful against blemishes, work as an anti-oxidant, reduce inflammation and improve skin's ability to hold on to moisture, but more research is needed to confirm its effectiveness when applied topically to human skin
More about Oleanolic acidHelps soften the upper layer of the skin
More about Hydrogenated palm glycerides citrateWater, Butylene glycol, Coco-caprylate, Coco-caprylate/caprate, Glycerin, Hydrogenated coconut oil, Niacinamide, Silica, C20-22 alcohols, C20-22 alkyl phosphate, Sucrose polystearate, Decyl oleate, Lauroyl lysine, Glyceryl stearate, Parfum, Polyacrylate crosspolymer-6, Sodium potassium aluminum silicate, Chlorphenesin, Carbomer, Capryloyl glycine, Sodium hydroxide, Hydrogenated polyisobutene, Lactic acid, Simmondsia chinensis seed oil, Enantia chlorantha bark extract, O-cymen-5-ol, Xanthan gum, Ci 77891, Titanium dioxide, Zinc pca, Pentylene glycol, Peumus boldus leaf extract, Sodium hyaluronate, Propanediol, Sempervivum tectorum extract, Sodium chloride, Nelumbo nucifera flower extract, Glyceryl caprylate, Glyceryl undecylenate, Phospholipids, Tocopherol, Oleanolic acid, Hydrogenated palm glycerides citrate
Retailers ranked by price — lowest first.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| JowaéBalancing Matifying FluidYOUR PRODUCT | TIA'MPore Minimizing 21 Cream | Estée LauderNutritious Radiant Essence Treatment Lotion | Bali BodyPro-Collagen Cream | |
|---|---|---|---|---|
| Match | — | 88% | 88% | 86% |
| Price | $13.96 | $20.50+$6.54 | $31.50+$17.54 | — |
| Shared key ingredients | — | 4 of 6 | 4 of 6 | 4 of 6 |
| Key difference | — | Panthenol | Camellia Sinensis Leaf Extract | Oligopeptide-1 |
| Irritancy | Medium | Low | Low | Low |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
"Jowaé - Balancing Matifying Fluid" has a good moisturizing formula. To work well, any moisturizer needs to include a combination of water-binding and emollient ingredients. Jowaé - Balancing Matifying Fluid ticks this box. Glycerin, sodium hyaluronate, zinc pca and butylene glycol in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Emollients in this formulation (coco-caprylate, coco-caprylate/caprate, decyl oleate, glyceryl caprylate and glyceryl stearate) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.
This product contains ingredients that could be beneficial, but their concentrations are too low in this formulation: vitamin e, titanium dioxide, jojoba oil and lactic acidThis moisturizer contains some common irritants, including those without a benefit for the skin. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
The product retails from 10.44£ up to 16.28£ in the United Kingdom.
For a detailed price comparison: click here.
Every concentration estimate and effectiveness label is anchored to one of these 18 studies and safety reviews.
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