It'S SKIN

It'S SKIN Power 10 Formula Powerful Genius Cream

Name: It'S SKIN - Power 10 Formula Powerful Genius Cream
Brand: It'S SKIN

Efficacy100/100IrritancyMedium

See all ingredients

Works for

Moisturizing

Niacinamide, Ceramide np + 44 more

Works well

What the product description says

“It targets to moisturise and hydrate, resile and improve textured skin.”

Source: Yesstyle

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: alanine, arginine.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: arginine, beeswax.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: ceramide ap, ceramide as, ceramide eop, ceramide np, ceramide ns, niacinamide, phytosphingosine

NiacinamideHeroEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~1.4–1.7%

Ceramide npHero· EmollientEffect: HighA type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin~0.25–0.45%

Ceramide nsHero· EmollientEffect: HighA type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin~0.25–0.5%

Ceramide apHero· EmollientEffect: HighA type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin~0.25–0.5%

Ceramide asHeroEffect: HighA type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin~0.25–0.45%

Ceramide eopHero· EmollientEffect: HighA type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin~0.25–0.5%

PhytosphingosineHero· EmollientEffect: HighA type of lipid that is naturally present in skin. It might help in repairing skin barrier function and has anti-bacterial effect~0.2–0.35%

Limnanthes alba seed oilKey active· EmollientEffect: HighThis oil's cmposition is closest to rapeseed oil. It is a very stable oil and serves as an emoillient~4.7–5.8%

DimethiconeKey active· Emollient, OcclusiveEffect: HighA silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish~4.2–5.2%

GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~3–3.7%

Cetearyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture~1.6–2%

Lactobacillus ferment lysateKey activeEffect: MediumA "broth" with parts of dead cells of lactobacteria. Might be helpful supporting diverse microbiome in skin, but evidence is lacking~1.1–1.4%

Lactobacillus fermentKey active· HumectantEffect: HighA fermentation product created by bacteria Lactobacillus. The fermented product has anti-bacterial properties and might be helpful in calming down inflammation, but studies are lacking. Helps attract water to the upper layer of the skin. Can be used as a preservative~0.4–0.65%

Avena sativa meal extractKey activeEffect: HighA type of oatmeal extract. Helps restore skin barrier and has antioxidant properties~0.35–0.6%

CyclomethiconeKey active· Humectant, EmollientEffect: HighA type of silicone that leaves a nice silky finish on the skin and can help soften its upper layer~0.3–0.5%

DimethiconolKey active· Emollient, OcclusiveEffect: HighA silicone that makes products more spreadable and keeps skin smooth. Helps to add gloss to skin and may visually fill in fine lines/wrinkles for short time~0.3–0.55%

BeeswaxKey active· Emollient, OcclusiveEffect: HighForms a protective barrier that holds water and keeps dry skin hydrated. Keeps an emulsion from separating into its oil and liquid components, and increases the thickness of a product. Can be an allergen~0.3–0.55%

Cetyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together~0.3–0.55%

PcaKey active· HumectantEffect: HighNaturally present in skin and helps to attract water to its upper layer~0.25–0.45%

CysteineKey activeEffect: HighMight help neutralize free radicals in skin and might be helpful against hyperpigmentation~0.25–0.45%

Glutamic acidKey active· HumectantEffect: HighAn amino-acid that helps attract water to the upper layer of the skin~0.25–0.45%

HistidineKey active· HumectantEffect: High~0.25–0.45%

IsoleucineKey activeEffect: HighAn amino acid that can help attract water to the upper layer of the skin and support skin's barrier function~0.25–0.45%

LysineKey activeEffect: HighAn amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles~0.25–0.45%

TyrosineKey activeEffect: High~0.25–0.45%

ThreonineKey activeEffect: HighAn amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles~0.25–0.45%

AlanineKey active· HumectantEffect: HighAn amino-acid that helps to attract water to the upper layer of the skin and might help to lighten the skin, but solid evidence is lacking~0.25–0.45%

ArginineKey active· Humectant, OcclusiveEffect: HighAn amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin~0.25–0.45%

Aspartic acidKey active· HumectantEffect: HighAn amino-acid that helps increase skin hydration and might help to slightly improve skin firmness, potentially reducing lines and wrinkles~0.25–0.45%

ProlineKey activeEffect: Medium~0.25–0.5%

CholesterolKey active· EmollientEffect: HighAn emollient that is naturally found in skin~0.2–0.4%

GlycineKey active· HumectantEffect: HighHelps to attract water to the upper layer of the skin and can help restore the skin barrier function~0.2–0.4%

SerineKey activeEffect: HighAn amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles~0.2–0.4%

Sodium hyaluronateKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin~0.2–0.4%

AdenosineKey activeEffect: MediumMight help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)~0.2–0.4%

Ethylhexyl isononanoate· EmollientEffect: LowHelps soften the upper layer of the skin and improve the product consistency~2.4–2.9%

Hydrogenated polydecene· EmollientEffect: LowHelps to soften the upper layer of the skin and create a nice product texture~1.9–2.3%

Pentylene glycol· EmollientEffect: LowUsed to preserve products, dissolve other ingredients and create a nice product texture~1–1.2%

Caprylyl glycol· Humectant, EmollientEffect: LowHelps preserve products and creates a nice product texture~0.3–0.5%

Glyceryl stearate· EmollientEffect: LowAn emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together~0.3–0.55%

Hydrolyzed rice extractEffect: LowA plant extract that is claimed to be helpful in moisturizing and lightening the skin, but evidence is missing~0.25–0.45%

Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~0.2–0.35%

Propylene glycol· HumectantEffect: LowHelps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating~0.2–0.35%

Moringa oleifera seed oil· EmollientEffect: LowA plant oil that helps soften the upper layer of the skin. Is unlikely to be helpful in restoring skin barrier function due to the low content of linoleic acid~0.2–0.35%

Stearic acidEffect: Low, below effective doseHelps oil and water mix together and works as an emollient~0.35–0.6%

Bifida ferment lysateUnder-dosedConsists of remains of dead yeast bacteria cells. Helps to hydrate the skin and reduce irritation. Might has some anti-oxidant effect~0.35–0.6%

Anti-blemish

Side benefit · Niacinamide, Melia azadirachta leaf extract + 1 more

Works well

This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.

Melia azadirachta leaf extractEffect: LowA plant extract that has anti-bacterial properties. Can be used to preserve the product. Can be irritating~0.2–0.4%

PhytosphingosineEffect: LowA type of lipid that is naturally present in skin. It might help in repairing skin barrier function and has anti-bacterial effect~0.2–0.35%

Anti-aging

Side benefit · Niacinamide, Lysine + 5 more

Works well

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains adenosine, niacinamide.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: aspartic acid, lysine, serine, threonine.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

NiacinamideKey activeEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~1.4–1.7%

LysineKey activeEffect: MediumAn amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles~0.25–0.45%

Aspartic acidKey activeEffect: MediumAn amino-acid that helps increase skin hydration and might help to slightly improve skin firmness, potentially reducing lines and wrinkles~0.25–0.45%

ThreonineKey activeEffect: MediumAn amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles~0.25–0.45%

AdenosineKey activeEffect: HighMight help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)~0.2–0.4%

SerineKey activeEffect: MediumAn amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles~0.2–0.4%

Limnanthes alba seed oilEffect: LowThis oil's cmposition is closest to rapeseed oil. It is a very stable oil and serves as an emoillient~4.7–5.8%

Evens skin tone

Side benefit the brand mentions · Niacinamide, Lactobacillus/punica granatum fruit ferment extract + 4 more

Works well

What the product description says

“It targets to moisturise and hydrate, resile and improve textured skin. Smooth out uneven skin texture.”

Source: Yesstyle

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: alanine, cysteine.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Lactobacillus/punica granatum fruit ferment extractEffect: LowAn enzyme-based exfoliant~0.45–0.7%

AlanineEffect: LowAn amino-acid that helps to attract water to the upper layer of the skin and might help to lighten the skin, but solid evidence is lacking~0.25–0.45%

CysteineEffect: LowMight help neutralize free radicals in skin and might be helpful against hyperpigmentation~0.25–0.45%

Hydrolyzed rice extractEffect: LowA plant extract that is claimed to be helpful in moisturizing and lightening the skin, but evidence is missing~0.25–0.45%

Bifida ferment lysateEffect: Low, below effective doseConsists of remains of dead yeast bacteria cells. Helps to hydrate the skin and reduce irritation. Might has some anti-oxidant effect~0.35–0.6%

Anti-oxidation

Side benefit · Cysteine, Limnanthes alba seed oil + 5 more

May help

This product contains antioxidants (cysteine) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

CysteineKey activeEffect: MediumMight help neutralize free radicals in skin and might be helpful against hyperpigmentation~0.25–0.45%

Limnanthes alba seed oilEffect: LowThis oil's cmposition is closest to rapeseed oil. It is a very stable oil and serves as an emoillient~4.7–5.8%

Lactobacillus fermentEffect: LowA fermentation product created by bacteria Lactobacillus. The fermented product has anti-bacterial properties and might be helpful in calming down inflammation, but studies are lacking. Helps attract water to the upper layer of the skin. Can be used as a preservative~0.4–0.65%

Eclipta prostrata extractEffect: LowA plant extract that might help neutralize free radicals in skin. It can be irritating~0.25–0.45%

Pelargonium graveolens flower oilEffect: LowAn essential oil. Can be irritating. Can become an allergen with oxidation~0.25–0.45%

AdenosineEffect: LowMight help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)~0.2–0.4%

Bifida ferment lysateUnder-dosedConsists of remains of dead yeast bacteria cells. Helps to hydrate the skin and reduce irritation. Might has some anti-oxidant effect~0.35–0.6%

Can it cause trouble?

Irritancy

2 strong irritants: Citrus unshiu peel extract, Pelargonium graveolens flower oil

Medium risk

We flagged 18 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.

IngredientFunctionIrritationEst. amount

Lactobacillus/punica granatum fruit ferment extractAn enzyme-based exfoliantHigh~0.45–0.7%est.

Citrus unshiu peel extract—High~0.25–0.45%est.

Pelargonium graveolens flower oilAn essential oil. Can be irritating. Can become an allergen with oxidationHigh~0.25–0.45%est.

Eclipta prostrata extractA plant extract that might help neutralize free radicals in skin. It can be irritatingHigh~0.25–0.45%est.

Melia azadirachta leaf extractA plant extract that has anti-bacterial properties. Can be used to preserve the product. Can be irritatingHigh~0.2–0.4%est.

Propylene glycolHelps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritatingHigh~0.2–0.35%est.

MethyldihydrojasmonateUsed as a fragrance. Smells similar to jasmineHigh~0.1–0.15%est.

Pentylene glycolUsed to preserve products, dissolve other ingredients and create a nice product textureMedium~1–1.2%est.

Hydrogenated coco-glyceridesHelps oil and water mix together while creating a nice finish on the skinMedium~0.7–1%est.

Steareth-21Helps oil and water mix togetherMedium~0.6–0.9%est.

Leuconostoc/radish root ferment filtrateA preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determineMedium~0.3–0.5%est.

Steareth-2Helps oil and water mix togetherMedium~0.25–0.5%est.

Sodium acrylates/c10-30 alkyl acrylate crosspolymerHelps create a nice product texture. It can be an allergen. It can cause skin irritation when acrylate monomer residue has not been removed during the ingredient manufacturing process. Most reputable cosmetic manufacturers used the purified version of this ingredient that is not irritatingMedium~0.25–0.5%est.

Caprylyl glycolHelps preserve products and creates a nice product textureMedium~0.3–0.5%est.

1,2-hexanediolA preservativeMedium~0.25–0.45%est.

EthylhexylglycerinA preservativeMedium~0.25–0.45%est.

Disodium edtaStabilizes the product formulationMedium~0.2–0.4%est.

Moringa oleifera seed oilA plant oil that helps soften the upper layer of the skin. Is unlikely to be helpful in restoring skin barrier function due to the low content of linoleic acidMedium~0.2–0.35%est.

Comedogenic

1 ingredient rated 2 or more on the 0–5 pore-clogging scale

1 flagged

These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.

IngredientFunctionRatingEst. amount

Cetearyl alcoholA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture2/5~1.6–2%est.

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Ingredients

Filter by role to see what each ingredient is doing.

Water~45–55%

Formula

Irritation risk: Low

Plain old water

More about Water

Limnanthes alba seed oil~4.7–5.8%

Key active

Irritation risk: Low

Works for

MoisturizingAnti-oxidationAnti-aging

This oil's cmposition is closest to rapeseed oil. It is a very stable oil and serves as an emoillient

More about Limnanthes alba seed oil

Dimethicone~4.2–5.2%

Key active

Irritation risk: Low

Works for

MoisturizingMattifying

A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish

More about Dimethicone

Glycerin~3–3.7%

Key active

Irritation risk: Low

Works for

Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin

Ethylhexyl isononanoate~2.4–2.9%

Formula

Irritation risk: Low

Works for

Moisturizing

Helps soften the upper layer of the skin and improve the product consistency

More about Ethylhexyl isononanoate

Hydrogenated polydecene~1.9–2.3%

Formula

Irritation risk: Low

Works for

Moisturizing

Helps to soften the upper layer of the skin and create a nice product texture

More about Hydrogenated polydecene

Cetearyl alcohol~1.6–2%

Key activeComedogenic 2/5

Irritation risk: Low
Comedogenicity: 2/5

Works for

CleansingMoisturizing

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

More about Cetearyl alcohol

Niacinamide~1.4–1.7%

Hero · Moisturizing, Anti-blemish

Irritation risk: Low

Works for

Anti-agingEvens skin toneMoisturizingAnti-blemishReduces irritationAnti-inflammatoryReduces rednessAntibacterial

Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production

More about Niacinamide

Lactobacillus ferment lysate~1.1–1.4%

Key active

Irritation risk: Low

Works for

Moisturizing

A "broth" with parts of dead cells of lactobacteria. Might be helpful supporting diverse microbiome in skin, but evidence is lacking

More about Lactobacillus ferment lysate

Pentylene glycol~1–1.2%

Irritant · medium

Irritation risk: Medium

Works for

Moisturizing

Used to preserve products, dissolve other ingredients and create a nice product texture

More about Pentylene glycol

Hydrogenated coco-glycerides~0.7–1%

Irritant · medium

Irritation risk: Medium

Helps oil and water mix together while creating a nice finish on the skin

More about Hydrogenated coco-glycerides

Steareth-21~0.6–0.9%

Irritant · medium

Irritation risk: Medium

Works for

Cleansing

Helps oil and water mix together

More about Steareth-21

Lactobacillus/punica granatum fruit ferment extract~0.45–0.7%

Irritant · high

Irritation risk: High

Works for

ExfoliationEvens skin tone

An enzyme-based exfoliant

More about Lactobacillus/punica granatum fruit ferment extract

Lactobacillus ferment~0.4–0.65%

Key active

Irritation risk: Low

Works for

MoisturizingAnti-inflammatoryAnti-oxidationReduces irritation

A fermentation product created by bacteria Lactobacillus. The fermented product has anti-bacterial properties and might be helpful in calming down inflammation, but studies are lacking. Helps attract water to the upper layer of the skin. Can be used as a preservative

More about Lactobacillus ferment

Avena sativa meal extract~0.35–0.6%

Key active

Irritation risk: Low

Works for

Moisturizing

A type of oatmeal extract. Helps restore skin barrier and has antioxidant properties

More about Avena sativa meal extract

Bifida ferment lysate~0.35–0.6%

Under-dosed

Irritation risk: Low

Works for

MoisturizingAnti-oxidationEvens skin tone

Consists of remains of dead yeast bacteria cells. Helps to hydrate the skin and reduce irritation. Might has some anti-oxidant effect

More about Bifida ferment lysate

Hydrolyzed pectin~0.3–0.6%

Formula

Irritation risk: Low

More about Hydrolyzed pectin

Tremella fuciformis polysaccharide~0.3–0.55%

Formula

Irritation risk: Low

More about Tremella fuciformis polysaccharide

Leuconostoc/radish root ferment filtrate~0.3–0.5%

Irritant · medium

Irritation risk: Medium

A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine

More about Leuconostoc/radish root ferment filtrate

Hydrolyzed rice extract~0.25–0.45%

Formula

Irritation risk: Low

Works for

MoisturizingEvens skin tone

A plant extract that is claimed to be helpful in moisturizing and lightening the skin, but evidence is missing

More about Hydrolyzed rice extract

Citrus unshiu peel extract~0.25–0.45%

Irritant · high

Irritation risk: High

More about Citrus unshiu peel extract

Adenosine~0.2–0.4%

Key active

Irritation risk: Low

Works for

Anti-agingMoisturizingAnti-oxidation

Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)

More about Adenosine

Sodium hyaluronate~0.2–0.4%

Key active

Irritation risk: Low

Works for

Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

More about Sodium hyaluronate

Pogostemon cablin oil~0.15–0.3%

Formula

Irritation risk: Low

More about Pogostemon cablin oil

Pelargonium graveolens flower oil~0.25–0.45%

Irritant · high

Irritation risk: High

Works for

Anti-oxidation

An essential oil. Can be irritating. Can become an allergen with oxidation

More about Pelargonium graveolens flower oil

Glycine~0.2–0.4%

Key active

Irritation risk: Low

Works for

Moisturizing

Helps to attract water to the upper layer of the skin and can help restore the skin barrier function

More about Glycine

Ceramide np~0.25–0.45%

Hero · Moisturizing

Irritation risk: Low

Works for

MoisturizingReduces irritationAnti-inflammatory

A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin

More about Ceramide np

Serine~0.2–0.4%

Key active

Irritation risk: Low

Works for

MoisturizingAnti-aging

An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles

More about Serine

Glutamic acid~0.25–0.45%

Key active

Irritation risk: Low

Works for

Moisturizing

An amino-acid that helps attract water to the upper layer of the skin

More about Glutamic acid

Aspartic acid~0.25–0.45%

Key active

Irritation risk: Low

Works for

MoisturizingAnti-aging

An amino-acid that helps increase skin hydration and might help to slightly improve skin firmness, potentially reducing lines and wrinkles

More about Aspartic acid

Leucine~0.25–0.45%

Formula

Irritation risk: Low

More about Leucine

Ceramide ns~0.25–0.5%

Hero · Moisturizing

Irritation risk: Low

Works for

MoisturizingAnti-inflammatory

More about Ceramide ns

Alanine~0.25–0.45%

Key active

Irritation risk: Low

Works for

MoisturizingEvens skin tone

An amino-acid that helps to attract water to the upper layer of the skin and might help to lighten the skin, but solid evidence is lacking

More about Alanine

Lysine~0.25–0.45%

Key active

Irritation risk: Low

Works for

MoisturizingAnti-aging

An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles

More about Lysine

Arginine~0.25–0.45%

Key active

Irritation risk: Low

Works for

Moisturizing

An amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin

More about Arginine

Tyrosine~0.25–0.45%

Key active

Irritation risk: Low

Works for

Moisturizing

More about Tyrosine

Phenylalanine~0.25–0.45%

Formula

Irritation risk: Low

More about Phenylalanine

Valine~0.25–0.45%

Formula

Irritation risk: Low

More about Valine

Threonine~0.25–0.45%

Key active

Irritation risk: Low

Works for

MoisturizingAnti-aging

An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles

More about Threonine

Proline~0.25–0.5%

Key active

Irritation risk: Low

Works for

Moisturizing

More about Proline

Isoleucine~0.25–0.45%

Key active

Irritation risk: Low

Works for

Moisturizing

An amino acid that can help attract water to the upper layer of the skin and support skin's barrier function

More about Isoleucine

Ceramide as~0.25–0.45%

Hero · Moisturizing

Irritation risk: Low

Works for

MoisturizingReduces irritationAnti-inflammatory

More about Ceramide as

Ceramide ap~0.25–0.5%

Hero · Moisturizing

Irritation risk: Low

Works for

Reduces irritationMoisturizingAnti-inflammatory

More about Ceramide ap

Histidine~0.25–0.45%

Key active

Irritation risk: Low

Works for

Moisturizing

More about Histidine

Methionine~0.25–0.45%

Formula

Irritation risk: Low

More about Methionine

Cysteine~0.25–0.45%

Key active

Irritation risk: Low

Works for

MoisturizingAnti-oxidationEvens skin tone

Might help neutralize free radicals in skin and might be helpful against hyperpigmentation

More about Cysteine

Pca~0.25–0.45%

Key active

Irritation risk: Low

Works for

Moisturizing

Naturally present in skin and helps to attract water to its upper layer

More about Pca

Ceramide eop~0.25–0.5%

Hero · Moisturizing

Irritation risk: Low

Works for

Reduces irritationMoisturizingAnti-inflammatory

More about Ceramide eop

Cetyl alcohol~0.3–0.55%

Key active

Irritation risk: Low

Works for

CleansingMoisturizing

A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together

More about Cetyl alcohol

Steareth-2~0.25–0.5%

Irritant · medium

Irritation risk: Medium

Works for

Cleansing

Helps oil and water mix together

More about Steareth-2

Polymethyl methacrylate~0.3–0.5%

Formula

Irritation risk: Low

Is used to enhance product texture and can help to optically mask skin imperfections

More about Polymethyl methacrylate

Cyclomethicone~0.3–0.5%

Key active

Irritation risk: Low

Works for

Moisturizing

A type of silicone that leaves a nice silky finish on the skin and can help soften its upper layer

More about Cyclomethicone

Beeswax~0.3–0.55%

Key active

Irritation risk: Low

Works for

Moisturizing

Forms a protective barrier that holds water and keeps dry skin hydrated. Keeps an emulsion from separating into its oil and liquid components, and increases the thickness of a product. Can be an allergen

More about Beeswax

Glyceryl stearate~0.3–0.55%

Formula

Irritation risk: Low

Works for

CleansingMoisturizing

An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together

More about Glyceryl stearate

Propanediol~0.25–0.5%

Formula

Irritation risk: Low

Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin

More about Propanediol

Microcrystalline wax~0.3–0.5%

Formula

Irritation risk: Low

Used to create a thicker product consistency

More about Microcrystalline wax

Polyacrylate-13~0.3–0.5%

Formula

Irritation risk: Low

Used to create a thicker product consistency and stabilize the product formulation

More about Polyacrylate-13

Dimethiconol~0.3–0.55%

Key active

Irritation risk: Low

Works for

Moisturizing

A silicone that makes products more spreadable and keeps skin smooth. Helps to add gloss to skin and may visually fill in fine lines/wrinkles for short time

More about Dimethiconol

Polyisobutene~0.3–0.5%

Formula

Irritation risk: Low

Used to improve the product consistency

More about Polyisobutene

Sodium acrylates/c10-30 alkyl acrylate crosspolymer~0.25–0.5%

Irritant · medium

Irritation risk: Medium

Helps create a nice product texture. It can be an allergen. It can cause skin irritation when acrylate monomer residue has not been removed during the ingredient manufacturing process. Most reputable cosmetic manufacturers used the purified version of this ingredient that is not irritating

More about Sodium acrylates/c10-30 alkyl acrylate crosspolymer

Caprylyl glycol~0.3–0.5%

Irritant · medium

Irritation risk: Medium

Works for

Moisturizing

Helps preserve products and creates a nice product texture

More about Caprylyl glycol

Tromethamine~0.25–0.45%

Formula

Irritation risk: Low

Helps adjust pH in products

More about Tromethamine

Xanthan gum~0.25–0.5%

Formula

Irritation risk: Low

Works for

Cleansing

Used to create a thicker product consistency

More about Xanthan gum

Hydrogenated lecithin~0.25–0.5%

Formula

Irritation risk: Low

Works for

Cleansing

Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.

More about Hydrogenated lecithin

Eclipta prostrata extract~0.25–0.45%

Irritant · high

Irritation risk: High

Works for

Anti-inflammatoryAnti-oxidation

A plant extract that might help neutralize free radicals in skin. It can be irritating

More about Eclipta prostrata extract

1,2-hexanediol~0.25–0.45%

Irritant · medium

Irritation risk: Medium

A preservative

More about 1,2-hexanediol

Ethylhexylglycerin~0.25–0.45%

Irritant · medium

Irritation risk: Medium

A preservative

More about Ethylhexylglycerin

Polysorbate 20~0.25–0.5%

Formula

Irritation risk: Low

Works for

Cleansing

Helps oil and water mix together

More about Polysorbate 20

Dipropylene glycol~0.2–0.4%

Formula

Irritation risk: Low

Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying

More about Dipropylene glycol

Stearic acid~0.35–0.6%

Formula

Irritation risk: Low

Works for

CleansingMoisturizing

Helps oil and water mix together and works as an emollient

More about Stearic acid

Disodium edta~0.2–0.4%

Irritant · medium

Irritation risk: Medium

Stabilizes the product formulation

More about Disodium edta

Melia azadirachta leaf extract~0.2–0.4%

Irritant · high

Irritation risk: High

Works for

AntibacterialAnti-blemish

A plant extract that has anti-bacterial properties. Can be used to preserve the product. Can be irritating

More about Melia azadirachta leaf extract

Butylene glycol~0.2–0.35%

Formula

Irritation risk: Low

Works for

Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol

Propylene glycol~0.2–0.35%

Irritant · high

Irritation risk: High

Works for

Moisturizing

Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating

More about Propylene glycol

Moringa oleifera seed oil~0.2–0.35%

Irritant · medium

Irritation risk: Medium

Works for

Moisturizing

A plant oil that helps soften the upper layer of the skin. Is unlikely to be helpful in restoring skin barrier function due to the low content of linoleic acid

More about Moringa oleifera seed oil

Cholesterol~0.2–0.4%

Key active

Irritation risk: Low

Works for

CleansingMoisturizing

An emollient that is naturally found in skin

More about Cholesterol

Phytosphingosine~0.2–0.35%

Hero · Moisturizing

Irritation risk: Low

Works for

MoisturizingAnti-blemishAnti-inflammatory

A type of lipid that is naturally present in skin. It might help in repairing skin barrier function and has anti-bacterial effect

More about Phytosphingosine

Geranyl acetate~0.1–0.15%

Formula

Irritation risk: Low

More about Geranyl acetate

Methyldihydrojasmonate~0.1–0.15%

Irritant · high

Irritation risk: High

Used as a fragrance. Smells similar to jasmine

More about Methyldihydrojasmonate

Ingredient list view

Water, Limnanthes alba seed oil, Dimethicone, Glycerin, Ethylhexyl isononanoate, Hydrogenated polydecene, Cetearyl alcohol, Niacinamide, Lactobacillus ferment lysate, Pentylene glycol, Hydrogenated coco-glycerides, Steareth-21, Lactobacillus/punica granatum fruit ferment extract, Lactobacillus ferment, Avena sativa meal extract, Bifida ferment lysate, Hydrolyzed pectin, Tremella fuciformis polysaccharide, Leuconostoc/radish root ferment filtrate, Hydrolyzed rice extract, Citrus unshiu peel extract, Adenosine, Sodium hyaluronate, Pogostemon cablin oil, Pelargonium graveolens flower oil, Glycine, Ceramide np, Serine, Glutamic acid, Aspartic acid, Leucine, Ceramide ns, Alanine, Lysine, Arginine, Tyrosine, Phenylalanine, Valine, Threonine, Proline, Isoleucine, Ceramide as, Ceramide ap, Histidine, Methionine, Cysteine, Pca, Ceramide eop, Cetyl alcohol, Steareth-2, Polymethyl methacrylate, Cyclomethicone, Beeswax, Glyceryl stearate, Propanediol, Microcrystalline wax, Polyacrylate-13, Dimethiconol, Polyisobutene, Sodium acrylates/c10-30 alkyl acrylate crosspolymer, Caprylyl glycol, Tromethamine, Xanthan gum, Hydrogenated lecithin, Eclipta prostrata extract, 1,2-hexanediol, Ethylhexylglycerin, Polysorbate 20, Dipropylene glycol, Stearic acid, Disodium edta, Melia azadirachta leaf extract, Butylene glycol, Propylene glycol, Moringa oleifera seed oil, Cholesterol, Phytosphingosine, Geranyl acetate, Methyldihydrojasmonate

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
	It'S SKINPower 10 Formula Powerful Genius CreamYOUR PRODUCT	BIOHEAL BOHCeramide Water Gel Cream	ACWELLLicorice pH Balancing Extreme Moisture Cream	flounCarrot Blending Intense Cream
Match	—	87%	87%	84%
Price	—	$22.29	$20.68	$16.60
Shared key ingredients	—	24 of 33	22 of 33	9 of 33
Key difference	—	Anhydroxylitol	Panthenol	Panthenol
Irritancy	Medium	Medium	Medium	Low
Drying alcohol	—	—	Contains drying alcohol	—
	View product	Shop	Shop	Shop

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Product summary

"It'S SKIN - Power 10 Formula Powerful Genius Cream" is a well-rounded moisturizing product. As we expect from a proper moisturizer, the formula includes a combo of effective humectants and emollients. These are the two different types of ingredients that are essential for improving the skin hydration and supporting a healthy skin barrier. Humectants in this product (alanine, arginine, aspartic acid, cyclomethicone and glutamic acid) help to increase the water content in the upper layer of the skin. (These ingredients do so by "capturing" water molecules from the outside air or from within the deeper layers of the skin). Ceramide eop, ceramide np, ceramide ns, phytosphingosine and cholesterol in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.

Ingredient callouts

Another benefit is that this moisturizer contain ceramides (phytosphingosine 0.20% - 0.35%, ceramide eop 0.25% - 0.50%, ceramide ap 0.25% - 0.45%, ceramide as 0.25% - 0.45%, ceramide ns 0.25% - 0.50% and ceramide np 0.25% - 0.45%). Ceramides are an important part of our natural skin barrier. The Ceramides used in skincare are synthetic or come from plants. They help soften the skin and can help "fill the gaps" in the skin barrier, keeping the skin hydrated and resilient for longer.
Adenosine 0.20% - 0.40%. It is a compound that in involved in many biological processes inside the skin cells. According one high-quality clinical trial, topical Adenosine in low concentrations can somewhat help improve "deep wrinkles" - the wrinkles that appear with age in places where our faces are most dynamic (for example, on the forehead or in the corners of the eyes).

This product contains ingredients that could be beneficial, but their concentrations are too low in this formulation: stearic acid and bifida ferment lysate

Irritation risk

We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.