It Cosmetics Mini Confidence in a Cream Hydrating Moisturizer
Works for
2 of 2 advertised claims delivered
Anti-aging6 ingredients credited for this claimStrong support
“The proprietary Anti-aging Armour Rejuvenating Concentrate TM is activated upon contact to immerse skin in moisture and reduce the look of pores, discoloration, and key signs of aging.”
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains adenosine, niacinamide.
These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: palmitoyl tetrapeptide-7, palmitoyl tripeptide-1.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
Moisturizing23 ingredients credited for this claimStrong support
“Mini Confidence in a Cream Hydrating Moisturizer”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, sodium hyaluronate.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, dimethicone.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: ceramide np, hydroxypalmitoyl sphinganine, niacinamide, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1
Evens skin toneNot advertised by the brand · 1 ingredient credited for this claimStrong support
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
Anti-blemishNot advertised by the brand · 1 ingredient credited for this claimStrong support
This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.
Can it cause trouble?
Irritancy5 strong irritants: Linalool, Limonene + 3 more — patch-test recommendedHigh risk
Comedogenic4 ingredients rated 2 or more on the 0–5 pore-clogging scale4 flagged
User reviews
Ingredients
Filter by role to see what each ingredient is doing.
Water~45–55%
Glycerin~5.2–6.4%
- Irritation risk
- Low
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinNiacinamide~4.1–5%
- Irritation risk
- Low
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
More about NiacinamideCetearyl alcohol~2.4–3%
- Irritation risk
- Low
- Comedogenicity
- 2/5
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
More about Cetearyl alcoholSqualane~2.3–2.9%
- Irritation risk
- Low
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
More about SqualaneHydroxyethylpiperazine ethane sulfonic acid~1.8–2.2%
- Irritation risk
- Medium
Used to regulate product's pH, but can be also used as an exfoliator when included in higher concentrations. There is a controversy about whether it can generate free radicals and induce skin cell damage when used in topical products
More about Hydroxyethylpiperazine ethane sulfonic acidGlyceryl stearate~1.6–1.9%
- Irritation risk
- Low
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
More about Glyceryl stearateDimethicone~1.5–1.8%
- Irritation risk
- Low
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
More about DimethiconeButyrospermum parkii butter~1.2–1.5%
- Irritation risk
- Low
- Comedogenicity
- 3/5
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
More about Butyrospermum parkii butterMyristyl myristate~1–1.2%
- Irritation risk
- Medium
- Comedogenicity
- 3/5
An emollient. Is not recommended for acne-prone skin as it can be comedogenic
More about Myristyl myristateEthylhexyl palmitate~0.7–1%
- Irritation risk
- Low
- Comedogenicity
- 3/5
An emollient that helps soften the skin and create a nice product texture
More about Ethylhexyl palmitatePhenoxyethanol~0.55–0.8%
- Irritation risk
- Low
A preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolPeg-100 stearate~0.55–0.85%
- Irritation risk
- Low
Helps oil and water mix togehter and creates a nice product texture
More about Peg-100 stearateCaprylic/capric triglyceride~0.5–0.75%
- Irritation risk
- Medium
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
More about Caprylic/capric triglycerideCaprylyl glycol~0.45–0.65%
- Irritation risk
- Medium
Helps preserve products and creates a nice product texture
More about Caprylyl glycolPentylene glycol~0.45–0.65%
- Irritation risk
- Medium
Used to preserve products, dissolve other ingredients and create a nice product texture
More about Pentylene glycolSodium polyacrylate~0.4–0.65%
- Irritation risk
- Low
Used to create a gel-like product texture, as well as to stabilize emulsions
More about Sodium polyacrylateTocopherol~0.3–0.6%
- Irritation risk
- Low
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
More about TocopherolHydrolyzed rice protein~0.25–0.5%
- Irritation risk
- Low
Helps attract water to the upper layer of the skin. Might have some anti-oxidant properties
More about Hydrolyzed rice proteinCitric acid~0.25–0.5%
- Irritation risk
- Medium
Can work as an exfoliant but is typically used to adjust the product pH
More about Citric acidSodium hyaluronate~0.25–0.45%
- Irritation risk
- Low
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
More about Sodium hyaluronatePentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate~0.25–0.45%
- Irritation risk
- Low
Used to increase stability of product formulations
More about Pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamateCeramide np~0.25–0.45%
- Irritation risk
- Low
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
More about Ceramide npAdenosine~0.2–0.4%
- Irritation risk
- Low
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)
More about AdenosineTrisodium ethylenediamine disuccinate~0.25–0.45%
- Irritation risk
- Medium
Used to improve stability of the formulation
More about Trisodium ethylenediamine disuccinateColloidal oatmeal~0.3–0.55%
- Irritation risk
- Low
Helps to restore skin barrier function, soften the upper layer of the skin and calm down inflammation
More about Colloidal oatmealLinalool~0.2–0.35%
Hydroxypalmitoyl sphinganine~0.2–0.4%
- Irritation risk
- Low
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
More about Hydroxypalmitoyl sphinganineButylene glycol~0.2–0.4%
- Irritation risk
- Low
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
More about Butylene glycolCaramel~0.2–0.4%
- Irritation risk
- Low
Limonene~0.2–0.35%
- Irritation risk
- High
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
More about LimoneneBenzyl benzoate~0.15–0.3%
- Irritation risk
- High
Fragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating
More about Benzyl benzoateCarbomer~0.2–0.35%
- Irritation risk
- Low
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
More about CarbomerSodium lactate~0.15–0.3%
- Irritation risk
- Medium
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
More about Sodium lactateCitral~0.1–0.2%
Polysorbate 20~0.15–0.25%
Palmitoyl tripeptide-1~0.15–0.25%
- Irritation risk
- Low
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
More about Palmitoyl tripeptide-1Palmitoyl tetrapeptide-7~0.1–0.2%
- Irritation risk
- Low
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
More about Palmitoyl tetrapeptide-7Parfum~0.05–0.1%
- Irritation risk
- High
An aromatic blend of unspecified and possibly irritating ingredients
More about ParfumIngredient list view
Water, Glycerin, Niacinamide, Cetearyl alcohol, Squalane, Hydroxyethylpiperazine ethane sulfonic acid, Glyceryl stearate, Dimethicone, Butyrospermum parkii butter, Myristyl myristate, Ethylhexyl palmitate, Phenoxyethanol, Peg-100 stearate, Caprylic/capric triglyceride, Caprylyl glycol, Pentylene glycol, Sodium polyacrylate, Tocopherol, Hydrolyzed rice protein, Citric acid, Sodium hyaluronate, Pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, Ceramide np, Adenosine, Trisodium ethylenediamine disuccinate, Colloidal oatmeal, Linalool, Hydroxypalmitoyl sphinganine, Butylene glycol, Caramel, Limonene, Benzyl benzoate, Carbomer, Sodium lactate, Citral, Polysorbate 20, Palmitoyl tripeptide-1, Palmitoyl tetrapeptide-7, Parfum
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Worth comparing, line by line.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| It CosmeticsMini Confidence in a Cream Hydrating MoisturizerYOUR PRODUCT | It CosmeticsConfidence in a Cream Anti-Aging Hydrating Moisturizer | NEOGEN X SUR.MEDICSurmedic 24K Gold Caviar Repair Vital Cream | EyenlipSalmon Oil Revitalizing Cream | |
|---|---|---|---|---|
| Match | — | 99% | 86% | 86% |
| Price | $22.00 | $49.00+$27.00 | $39.59+$17.59 | $16.52−$5.48 |
| Shared key ingredients | — | 18 of 18 | 10 of 18 | 8 of 18 |
| Key difference | — | — | Copper Tripeptide-1 | Hexapeptide-9 |
| Irritancy | High | High | Medium | Medium |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
Product summary
"It Cosmetics - Mini Confidence in a Cream Hydrating Moisturizer" has a good moisturizing formula. As we expect from a proper moisturizer, the formula includes a combo of effective humectants and emollients. These are the two different types of ingredients that are essential for improving the skin hydration and supporting a healthy skin barrier. Glycerin, sodium hyaluronate, sodium lactate, hydrolyzed rice protein and butylene glycol in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Ceramide np, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, butyrospermum parkii butter and dimethicone in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.
Ingredient callouts
- We particularly like that there is a good concentration of Niacinamide (4.10% - 5.00%) in this moisturizer. Niacinamide is a well-studied multi-tasking active. It is a great ingredient to have in a moisturizer. It is stable, and can work well in almost any hydrating formulation. There is solid evidence that Niacinamide can help support skin barrier, regulate oil production and reduce acne and clogged pores. It also helps to fight photodamage and help improve the skin tone, reducing pigmentation marks.
- As a plus, this moisturizer also contains Ceramides (ceramide np 0.25% - 0.45%). Ceramides are a type of lipids that our skin produces itself. They are a building block of the skin's barrier. Ceramides used in skincare are synthetic or extracted from plants. They work well for softening the skin surface and "patch holes" in the skin's barrier.
- We like that this moisturizer contains peptides (palmitoyl tetrapeptide-7 0.10% - 0.20% and palmitoyl tripeptide-1 0.15% - 0.25%). There are many different kind of Peptides and they are naturally present in our skin. They all are a combination of aminoacids. Some of them work as natural antibiotics, promote wound-healing and production of collagen. The science is still not settled on how effective Peptides are in skincare, but it is very likely that they have a benefit. Peptides might help restore the skin barrier and fight the signs of aging. At the very least, Peptides work as humectants: they attract water to the upper layer of the skin and improve its hydration.
- Adenosine 0.20% - 0.40%. It is a chemical present inside our skin cells. A clinical trial confirmed that topical application of Adenosine in a low concentration can reduce dynamic wrinkles (these are the wrinkles that appear with age in a places where our mimic is the most active, for example, in the corners of the eyes or on the forehead).
Irritation risk
There are quite a few common irritants in this product, including ingredients without particular skin benefits. We would not recommend it for sensitive skin. We assess the overall irritancy of this moisturizer to be high. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
What our users say
Based on 1 review 100% recommend this product- When it comes to comedogenicity, the reviewer found that it does not clog pores.
About the brand
According to Cruelty-Free Kitty "It Cosmetics" is cruelty free, but its parent company is not.
Sources cited in this review
Every concentration estimate and effectiveness label is anchored to one of these 19 studies and safety reviews.
- 1
- 2
- 3
- 4
- 5
- 6Final Report on the Safety Assessment of Dimethicone Copolyoljournals.sagepub.com
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