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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"These help to remove dead skin cells, acting as a natural exfoliator. . Shea Butter Extracted from the nuts of the shea tree, skin superfood Shea Butter is an instant help with dry skin."
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"It is a strong moisturiser and has skin healing properties due to its richness in unsaturated fat, essential fatty acids, Vitamin E and D and pro-vitamin A."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, helianthus annuus seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Exfoliation
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
5.5% - 8.3%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.6% - 5.3%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
2.8% - 4.2%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
2.1% - 3.1%
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
1.8% - 2.6%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
1.5% - 2.2%
The ingredient is not recognized
TBC
1.3% - 1.9%
An aromatic blend of unspecified and possibly irritating ingredients
1% - 1.5%
0.85% - 1.25%
An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
0.5% - 1.2%
0.4% - 0.9%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.35% - 0.85%
Used as a cleansing agent (surfactant) in cleansers. Helps water and oil mix together in lotions. Can be irritating
0.4% - 1%
Helps water and oil mix together
0.35% - 0.8%
Helps oil and water mix together
0.3% - 0.75%
0.2% - 0.75%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.15% - 0.55%
Used to create a thicker product consistency
0.15% - 0.5%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
0.1% - 0.4%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.05% - 0.25%
Fragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating
0.1% - 0.3%
A fragrance with a lemon scent. A likely irritant
0.05% - 0.2%
A fragrance. Can be irritating
0.05% - 0.15%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.15%

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Price
WIMJ similarity score
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33%
Key ingredients
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Irritancy
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
HIGH
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources