ELEMIS Superfood Night Cream

ELEMIS Superfood Night Cream

Efficacy75/100IrritancyHigh
Edit

Works for

1 of 1 advertised claim delivered

Moisturizing
20 ingredients credited for this claim
Good support
What the product description says
“Hydrates, restores, replenishes.”
Source: Ulta

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: betaine, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: helianthus annuus seed oil, nigella sativa seed oil.

Alpha-glucan oligosaccharideKey activeEffect: HighHelps attract water to the upper layer of the skin~1.2–1.5%
BetaineKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin and improves the product texture~0.25–0.5%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~0.15–0.25%
Helianthus annuus seed oilKey active· Emollient, OcclusiveEffect: HighA great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function~0.3–0.55%
Hydrolyzed hyaluronic acidKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin~0.25–0.45%
Lactococcus ferment lysateKey activeEffect: HighConsists of remains of dead bacteria cells. Is likely helpful in attracting water to the upper layer of the skin. Might be helpful in reducing inflammation and neutralizing free radicals in skin~0.25–0.45%
Nigella sativa seed oilKey active· EmollientEffect: HighHelps soften the upper layer of the skin and support the skin's barrier due to the high content of linoleic acid~0.95–1.15%
Oryza sativa bran oilKey active· EmollientEffect: HighHelps soften the upper layer of the skin and might have some anti-oxidant properties~0.7–1.05%
Prunus amygdalus dulcis seed extractKey activeEffect: HighAlmond extract (oil) - helps soften the upper layer of the skin~0.25–0.45%
Salvia hispanica seed oilKey active· EmollientEffect: HighChia seed oil. Helps to soften the upper layer of the skin and might be helpful in repairing skin barrier~0.6–0.9%
Sodium hyaluronateKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin~0.25–0.5%
Coco-caprylateKey active· EmollientEffect: MediumAn emollient that softens skin and creates a nice product texture~4.9–6%
Methyl gluceth-20Key active· HumectantEffect: MediumHelps attract water to the upper layer of the skin and soften it~0.25–0.5%
Glyceryl stearate· EmollientEffect: LowAn emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together~2–2.5%
Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~0.25–0.5%
Linum usitatissimum seed oilEffect: Low~4.4–5.4%
Hydrolyzed quinoa· HumectantEffect: LowMight help to attract water to the upper layer of the skin~0.3–0.5%
Lactic acidUnder-dosedEffect: HighAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)~0.25–0.45%
PanthenolUnder-dosedEffect: HighHelps attract water to the upper layer of the skin and can help improve skin barrier function~0.25–0.45%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.25–0.45%

Can it cause trouble?

Irritancy
7 strong irritants: Parfum, Limonene + 5 more — patch-test recommended
High risk
We flagged 26 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
ParfumAn aromatic blend of unspecified and possibly irritating ingredientsHigh~0.25–0.45%est.
LimoneneA common frangrance that can easily irritate skin, especially if exposed to air, light or heatHigh~0.25–0.45%est.
Citrus aurantium dulcis peel oilAn essentil oil from orange peel. Potential allergen and can be irritatingHigh~0.25–0.45%est.
Cymbopogon martini oilAromatic plant oil used in cosmetics as a fragrance. A likely irritantHigh~0.25–0.45%est.
GeraniolA fragrance. Can be irritatingHigh~0.25–0.45%est.
LinaloolA fragrance. Can be irritatingHigh~0.25–0.45%est.
Rosmarinus officinalis leaf oilA plant oil with high content of volatile compounds that can irritate the skin. Can be used as a fragrance. Has anti-bacterial properties and might help neutralize free radicals on the surface of the skinHigh~0.25–0.45%est.
Benzyl alcoholA preservative. Can be used to mask unpleasant smell. Can be irritatingHigh~0.25–0.45%est.
Ascorbic acidThe most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of agingHigh~0.25–0.5%est.
Propylene glycolHelps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritatingHigh~0.25–0.45%est.
PapainAn enzyme extracted from papaya fruit. Can have an exfoliating effect on the skin. Can be irritatingHigh~0.15–0.3%est.
Coco-caprylateAn emollient that softens skin and creates a nice product textureMedium~4.9–6%est.
Potassium cetyl phosphateHelps oil and water mix togetherMedium~1.4–1.8%est.
Nigella sativa seed oilHelps soften the upper layer of the skin and support the skin's barrier due to the high content of linoleic acidMedium~0.95–1.15%est.
Polysorbate 60Helps oil and water mix togetherMedium~0.45–0.7%est.
ChlorphenesinA preservativeMedium~0.16–0.32%est.
Disodium edtaStabilizes the product formulationMedium~0.25–0.5%est.
Tocopheryl acetateA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.Medium~0.25–0.5%est.
Sodium dehydroacetateA preservativeMedium~0.25–0.45%est.
Polyglyceryl-3 diisostearateHelps oil and water mix togetherMedium~0.3–0.55%est.
Potassium sorbateA preservativeMedium~0.25–0.5%est.
EthylhexylglycerinA preservativeMedium~0.25–0.5%est.
Rhizobian gumCan temporarily tighten the skin right after application of the product. The effect will be short-lived. Helps improve the product considtencyMedium~0.3–0.5%est.
Dehydroacetic acidA preservativeMedium~0.25–0.5%est.
Lactic acidAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)Medium~0.25–0.45%est.
Benzoic acidA preservativeMedium~0.25–0.45%est.
Comedogenic
1 ingredient rated 2 or more on the 0–5 pore-clogging scale
1 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Polyglyceryl-3 diisostearateHelps oil and water mix together3/5~0.3–0.55%est.
Edit
Cheaper Alternatives
Similar formulations, better price
No cheaper similar product found.

User reviews

Would you recommend?
No community reviews yet.

Be the first — your take helps the next person decide.

Write a review · ~30s

Ingredients

Filter by role to see what each ingredient is doing.

Water~45–55%
Formula
Irritation risk
Low

Plain old water

More about Water
Coco-caprylate~4.9–6%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

An emollient that softens skin and creates a nice product texture

More about Coco-caprylate
Linum usitatissimum seed oil~4.4–5.4%
Formula
Irritation risk
Low
Works for
Moisturizing
More about Linum usitatissimum seed oil
Propanediol~3.1–3.8%
Formula
Irritation risk
Low

Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin

More about Propanediol
Glycerin~2.5–3%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Glyceryl stearate~2–2.5%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together

More about Glyceryl stearate
Peg-100 stearate~1.8–2.2%
Formula
Irritation risk
Low
Works for
Cleansing

Helps oil and water mix togehter and creates a nice product texture

More about Peg-100 stearate
Potassium cetyl phosphate~1.4–1.8%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together

More about Potassium cetyl phosphate
Alpha-glucan oligosaccharide~1.2–1.5%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin

More about Alpha-glucan oligosaccharide
Nigella sativa seed oil~0.95–1.15%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

Helps soften the upper layer of the skin and support the skin's barrier due to the high content of linoleic acid

More about Nigella sativa seed oil
Oryza sativa bran oil~0.7–1.05%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin and might have some anti-oxidant properties

More about Oryza sativa bran oil
Salvia hispanica seed oil~0.6–0.9%
Key active
Irritation risk
Low
Works for
Moisturizing

Chia seed oil. Helps to soften the upper layer of the skin and might be helpful in repairing skin barrier

More about Salvia hispanica seed oil
Phenoxyethanol~0.5–0.75%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Carbomer~0.45–0.7%
Formula
Irritation risk
Low
Works for
Cleansing

Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations

More about Carbomer
Betaine~0.4–0.65%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin and improves the product texture

More about Betaine
Polysorbate 60~0.45–0.7%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together

More about Polysorbate 60
Chlorphenesin~0.16–0.32%
Irritant · medium
Irritation risk
Medium

A preservative

More about Chlorphenesin
Hydrolyzed barley protein~0.35–0.6%
Formula
Sodium hydroxide~0.3–0.6%
Formula
Irritation risk
Low

Used to adjust the product's pH

More about Sodium hydroxide
Hydrolyzed quinoa~0.3–0.5%
Formula
Irritation risk
Low
Works for
Moisturizing

Might help to attract water to the upper layer of the skin

More about Hydrolyzed quinoa
Disodium edta~0.25–0.5%
Irritant · medium
Irritation risk
Medium

Stabilizes the product formulation

More about Disodium edta
Tocopheryl acetate~0.25–0.5%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.

More about Tocopheryl acetate
Parfum~0.25–0.45%
Irritant · high
Irritation risk
High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum
Caramel~0.25–0.45%
Formula
Irritation risk
Low
More about Caramel
Hydrolyzed hyaluronic acid~0.25–0.45%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin

More about Hydrolyzed hyaluronic acid
Panthenol~0.25–0.45%
Under-dosed
Irritation risk
Low
Works for
MoisturizingReduces rednessReduces irritation

Helps attract water to the upper layer of the skin and can help improve skin barrier function

More about Panthenol
Tocopherol~0.25–0.45%
Under-dosed
Irritation risk
Low
Works for
Anti-oxidationAnti-agingMoisturizingAnti-inflammatory

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Sodium dehydroacetate~0.25–0.45%
Irritant · medium
Irritation risk
Medium

A preservative

More about Sodium dehydroacetate
Limonene~0.25–0.45%
Irritant · high
Irritation risk
High

A common frangrance that can easily irritate skin, especially if exposed to air, light or heat

More about Limonene
Butylene glycol~0.25–0.5%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol
Citrus aurantium dulcis peel oil~0.25–0.45%
Irritant · high
Irritation risk
High

An essentil oil from orange peel. Potential allergen and can be irritating

More about Citrus aurantium dulcis peel oil
Maltodextrin~0.25–0.5%
Formula
Irritation risk
Low
Works for
Mattifying

Used to stabilize the product formulation and can help absorb oil

More about Maltodextrin
Helianthus annuus seed oil~0.3–0.55%
Key active
Irritation risk
Low
Works for
Moisturizing

A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function

More about Helianthus annuus seed oil
Amyris balsamifera bark oil~0.25–0.45%
Formula
Cymbopogon martini oil~0.25–0.45%
Irritant · high
Irritation risk
High

Aromatic plant oil used in cosmetics as a fragrance. A likely irritant

More about Cymbopogon martini oil
Geraniol~0.25–0.45%
Irritant · high
Irritation risk
High

A fragrance. Can be irritating

More about Geraniol
Linalool~0.25–0.45%
Irritant · high
Irritation risk
High

A fragrance. Can be irritating

More about Linalool
Rosmarinus officinalis leaf oil~0.25–0.45%
Irritant · high
Irritation risk
High
Works for
Anti-oxidationAntibacterial

A plant oil with high content of volatile compounds that can irritate the skin. Can be used as a fragrance. Has anti-bacterial properties and might help neutralize free radicals on the surface of the skin

More about Rosmarinus officinalis leaf oil
Daucus carota sativa seed oil~0.3–0.55%
Formula
Irritation risk
Low
Works for
Anti-oxidationAntibacterial

A plant oil that might help neutralize free radicals and have an anti-bacterial effect

More about Daucus carota sativa seed oil
Benzyl alcohol~0.25–0.45%
Irritant · high
Irritation risk
High

A preservative. Can be used to mask unpleasant smell. Can be irritating

More about Benzyl alcohol
Prunus amygdalus dulcis seed extract~0.25–0.45%
Key active
Irritation risk
Low
Works for
Moisturizing

Almond extract (oil) - helps soften the upper layer of the skin

More about Prunus amygdalus dulcis seed extract
Polyglyceryl-3 diisostearate~0.3–0.55%
Comedogenic 3/5Irritant · medium
Irritation risk
Medium
Comedogenicity
3/5
Works for
Cleansing

Helps oil and water mix together

More about Polyglyceryl-3 diisostearate
Chlorophyllin-copper complex~0.25–0.5%
Formula
Potassium sorbate~0.25–0.5%
Irritant · medium
Irritation risk
Medium

A preservative

More about Potassium sorbate
Xanthan gum~0.25–0.5%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
Sodium benzoate~0.25–0.5%
Formula
Irritation risk
Low

A preservative

More about Sodium benzoate
Ascorbic acid~0.25–0.5%
Under-dosedIrritant · high
Irritation risk
High
Works for
Anti-agingAnti-oxidationEvens skin tone

The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging

More about Ascorbic acid
Ethylhexylglycerin~0.25–0.5%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Rhizobian gum~0.3–0.5%
Irritant · medium
Irritation risk
Medium

Can temporarily tighten the skin right after application of the product. The effect will be short-lived. Helps improve the product considtency

More about Rhizobian gum
Sodium hyaluronate~0.25–0.5%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

More about Sodium hyaluronate
Dehydroacetic acid~0.25–0.5%
Irritant · medium
Irritation risk
Medium

A preservative

More about Dehydroacetic acid
Water~0.25–0.5%
Formula
Irritation risk
Low

Plain old water

More about Water
Butylene glycol~0.25–0.5%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol
Lactococcus ferment lysate~0.25–0.45%
Key active
Irritation risk
Low
Works for
MoisturizingAnti-oxidationAnti-agingAnti-inflammatory

Consists of remains of dead bacteria cells. Is likely helpful in attracting water to the upper layer of the skin. Might be helpful in reducing inflammation and neutralizing free radicals in skin

More about Lactococcus ferment lysate
Polysorbate 20~0.3–0.55%
Formula
Irritation risk
Low
Works for
Cleansing

Helps oil and water mix together

More about Polysorbate 20
Methyl gluceth-20~0.25–0.5%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin and soften it

More about Methyl gluceth-20
Lactic acid~0.25–0.45%
Under-dosedIrritant · medium
Irritation risk
Medium
Works for
ExfoliationEvens skin toneMoisturizingAnti-aging

An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)

More about Lactic acid
Phenoxyethanol~0.25–0.5%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Betaine~0.25–0.5%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin and improves the product texture

More about Betaine
Propylene glycol~0.25–0.45%
Irritant · high
Irritation risk
High
Works for
Moisturizing

Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating

More about Propylene glycol
Disodium edta~0.25–0.45%
Irritant · medium
Irritation risk
Medium

Stabilizes the product formulation

More about Disodium edta
Benzoic acid~0.25–0.45%
Irritant · medium
Irritation risk
Medium

A preservative

More about Benzoic acid
Sodium hydroxide~0.25–0.45%
Formula
Irritation risk
Low

Used to adjust the product's pH

More about Sodium hydroxide
Parfum~0.2–0.35%
Irritant · high
Irritation risk
High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum
Dehydroacetic acid~0.2–0.35%
Irritant · medium
Irritation risk
Medium

A preservative

More about Dehydroacetic acid
Tromethamine~0.2–0.4%
Formula
Irritation risk
Low

Helps adjust pH in products

More about Tromethamine
Ethylhexylglycerin~0.2–0.35%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Papain~0.15–0.3%
Irritant · high
Irritation risk
High
Works for
Exfoliation

An enzyme extracted from papaya fruit. Can have an exfoliating effect on the skin. Can be irritating

More about Papain
Saponins~0.25–0.5%
Formula
Irritation risk
Low
Works for
Cleansing
More about Saponins
Sodium benzoate~0.15–0.3%
Formula
Irritation risk
Low

A preservative

More about Sodium benzoate
Sodium chloride~0.1–0.2%
Formula
Irritation risk
Low

Used to stabilize mixtures of oil and water, and create thicker, gel-like product textures

More about Sodium chloride
Glycerin~0.15–0.25%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Ingredient list view

Water, Coco-caprylate, Linum usitatissimum seed oil, Propanediol, Glycerin, Glyceryl stearate, Peg-100 stearate, Potassium cetyl phosphate, Alpha-glucan oligosaccharide, Nigella sativa seed oil, Oryza sativa bran oil, Salvia hispanica seed oil, Phenoxyethanol, Carbomer, Betaine, Polysorbate 60, Chlorphenesin, Hydrolyzed barley protein, Sodium hydroxide, Hydrolyzed quinoa, Disodium edta, Tocopheryl acetate, Parfum, Caramel, Hydrolyzed hyaluronic acid, Panthenol, Tocopherol, Sodium dehydroacetate, Limonene, Butylene glycol, Citrus aurantium dulcis peel oil, Maltodextrin, Helianthus annuus seed oil, Amyris balsamifera bark oil, Cymbopogon martini oil, Geraniol, Linalool, Rosmarinus officinalis leaf oil, Daucus carota sativa seed oil, Benzyl alcohol, Prunus amygdalus dulcis seed extract, Polyglyceryl-3 diisostearate, Chlorophyllin-copper complex, Potassium sorbate, Xanthan gum, Sodium benzoate, Ascorbic acid, Ethylhexylglycerin, Rhizobian gum, Sodium hyaluronate, Dehydroacetic acid, Water, Butylene glycol, Lactococcus ferment lysate, Polysorbate 20, Methyl gluceth-20, Lactic acid, Phenoxyethanol, Betaine, Propylene glycol, Disodium edta, Benzoic acid, Sodium hydroxide, Parfum, Dehydroacetic acid, Tromethamine, Ethylhexylglycerin, Papain, Saponins, Sodium benzoate, Sodium chloride, Glycerin

Compare prices

Retailers ranked by price — lowest first.

Lookfantastic US
$58.00
Buy
Amazon US
Price unavailable
Check

Affiliate links · prices updated regularly · As an Amazon Associate, WIMJ earns from qualifying purchases.

Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
ELEMISSuperfood Night CreamYOUR PRODUCTJanuary LabsRetexturizing Night Cream
Match—53%
Price$20.30$86.00+$65.70
Shared key ingredients—4 of 14
Key difference—Niacinamide
Irritancy High Medium
Drying alcohol——
View product Shop
Cheaper alternatives? See how this stacks up against similar formulas.
We compare ingredient profiles across our catalog — pick the closest match for your budget.
Open dupe finder

Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 29 studies and safety reviews.

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
ELEMIS Superfood Night Cream
ELEMISSuperfood Night Cream

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.